BUSINESS CARDS - HOW TO MAKE A HARD IMPACT WITH YOUR FIRST IMPRESSION

Despite the old saying "don't judge a book by its cover," the fact is that business card will create the first impression that you make. Research has shown that people make a judgment about others in just a few seconds of meeting them. This isn't much time, so you need to make the most of the small attention window you have.

As a business owner, your appearance and business card plays a major role in the first impression you make. When you smile at someone, shake their hand, and then hand them your business card, the judgment they make about you is going to be affected by the business card you hand them. If the business card you put in their hand has a great look and feel, you're going to make a positive first impression. However, if your card feels cheap and looks tacky, you're probably not going to be viewed as a professional.

So, the big question is how do you avoid looking like your not ready for prime time, and instead impress the person you meet and cause their interest in your business to be piqued? You need a business card that is well thought-out, designed with a powerful visual. A black and white business card isn't going to grab anyone's attention, a full color business card will. With a full color business card, you can convey your strength to every person who looks at your card. A strong visual will get you card noticed and remembered.

You only have a little space to send a big message so it's important to put thought into what you want your card to say. The best business cards are able to say what's important without cramming too much in one space. Your logo and essentials should be easily read on the front and you can use the back for a call to action or other important information. Keep it meaningful, short and to the point.

Because people touch business cards in addition to seeing them, it's important that they are printed on high quality stock and have unique distinguished visual effect. Depending on your business, good stock choices for business cards are heavy 14 or extra heavy 16 point card, 20 point plastic, 16 point silk laminated or Endurace waterproof card stock. All of these stocks are durable and feel great when they are held. When it comes to finishes, one choice that will set you apart is spot UV coating. This is like a standard gloss UV coating finish, except that instead of covering your entire card, it works as a WOW FACTOR effect by highlighting the area of your business card that you want to standout. Other eye candy WOW FACTOR effects such as metallic silver ink, colored metallic effects, gold or silver foil on silk laminated cards or 20 Pt plastic card available in clear, frosted or white.
While you may agree that this type of business card sounds great, you may be concerned that it's going to cost a fortune. In reality, this isn't the case. When you order business cards online from one the the few online printing company's that offer these custom services for gang run prices you can cheaply get full color business cards that are printed on quality stock and feature a special custom finish.


By  putting real thought into its design, you will be able to create a great business card that ensures the people you hand it to will always remember who  you are.

BRANDING WITH WOW FACTOR EFFECTS

When someone looks at one of your marketing materials, they are not only reading what is printed. They are also looking at the design of your marketing material as a whole. One way to capitalize on this is to use a WOW factor coating for your business card, brochure, flyer or other marketing material. If you want to highlight a specific area of text, you can use spot UV coating. This works great to highlight a special offer or discount that you include on your marketing material. If you want to give your marketing material a cohesive but unique look, you can use a matte/dull finish. This is an excellent choice for any business that is branding itself as a luxury option.

Because people will hold your printed marketing material as they look at its design and read what it says, their sense of touch also plays a role in how they perceive your company. To stand out from other "flimsy" businesses, you can use a WOW factor stock of 14PT or free upgrade 16PT. By using a heavy stock, people will perceive your business as a strong and robust authority. This will also make people more likely to hold on to your marketing material when they throw other businesses' materials away.

Print stunning gold and silver foil business cards without expensive dies and hot stamping. Color Printing Pros prints top quality foil business cards inline as a 5^th color.  This new cold foil process is easy to make with just a simple black mask were you want the foil. Your business card is printed on a luxurious extra heavy smooth silk laminated cards stock that will create an impressive first impression.

In addition to coatings and stock, when you order your marketing materials from an online printing company, you will be able to take advantage of additional WOW factor options like gold or silver foiled business cards. Ordering online also makes it easy to secure high quality marketing materials that are sold at low wholesale prices.

ATTRACT ATTENTION WITH POSTCARD PRINTING

Postcard promotions fill mailboxes every day and a majority of households don’t read them and instead put them directly into the trash. The average 1 to 3% conversion rate can be greatly improved by adding a secret sauce.  To improve your odds, you need Wow Factor that captures eyes like a magnet. Color Printing Pros supplies Wowfactor options.

 

The reason most postcards go unnoticed is they are not interesting and don’t grab the eye. It takes just a millisecond to either lose attention or capture it. The secret to attracting instant attention is to capture the eye with something unique, unexpected and interesting so that the offer is seen.

To grab attention, you should use an eye candy wow factor that grabs attention. By using this secret, you can turn a simple cheap postcard into an affordable, powerful mailbox billboard that attracts immediate attention. Using any one of the following high tech printing effects will increase attention.   

Spot UV Coated Postcards
Spot UV coating is a high gloss laminate coating that can be placed on selected areas of a postcard. It can be used to highlight photos, illustrations, copy or backgrounds. Spot UV coating adds a modern distinguished elegance that is sure to stand out and be noticed.
By placing spot UV selectively on a solid color background you can print copy, patterns and textures. It works best with darker backgrounds because you will get a high/low contrast finish the eye can’t resist.
 

Silk Laminated Postcards

Silk laminated postcard offers a smooth silky feels that implies expensive, elegance and luxury. Silk laminated cards are very affordable. They are printed on heavy 16 pt card stock that is water and tear resistant and make a very professional strong statement of quality. The immediate reaction to a postcard is the feel. This is very important because feel is the first sense that decides quality and a positive or negative impression. If your postcard is unique and different, it will create immediate curiosity, which is the first step that takes the targeted receiver to the next step and and forces the important second look. Spot UV coating can be applied to silk laminated cards for an extra sensory pop.

Gold or Silver Foil Postcards

Gold and silver are precious metals that have been strongly desired before recorded history. They are recognized as the standard for the highest quality. Some online printing services offer a high tech process that’s less expensive than the traditional hot foil stamping process, which requires expensive stamping dies and a hot foil-stamping machine. The new cold foil process prints on silk laminated card stock. Printed foil postcards are very elegant and will create a lot of buzz. Foil is actually printed on the card inline with or without the standard CYMK color process. Costly dies and specialized hot foil machines are not needed.  The power of bright gold or silver foil printed on a postcard is irresistible and very impressive.

EveryColor Foil Postcards

EveryColor foil postcards are a designers dream. This new inexpensive process can make every CMYK color in foil. You can even make gradations and color blends never available before. It’s very simple to make as many colors as you want into foil using an easy-to-make foil mask that is a second layer under the areas you select to be foiled. Foil can be used as spot color on both sides of the card. EveryColor Wow Factor effect is spectacular and will hold attention for a long time. By using this effect, you will extend your brand awareness because these cards are kept and shown around as well as gets a lot of attention. It is so unique that it will be passed around and shown to others. These foil cards are a perfect solution to getting your promotion noticed and remembered. They are also effective as handout at trade shows, networking functions and any place people gather.

4D Lenticular Postcards

Lenticular postcards are the newest, most sophisticated extreme eye candy Wow Factor illusion you can use for a postcard campaign. Lenticular cards have 2 or 3 flips that animate your message and tell a story. Lenticular postcards always attract excitement because they are fun to play with. They make an unforgettable positive statement to reinforce your branding. They are the most powerful direct mail marketing strategy to build customer retention and branding. With a strong call to action, you will capture new buyers and attract repeat customers. Lenticular cards will attract more attention than any other postcard. 

The truth is, the first mailing of a postcard marketing campaign, probably will not produce the high return you may expect. Don’t waste your time and money unless you plan to use these strategies for at least 3 monthly mailings to the same people. The more you mail over a period of time, the stronger your branding, the higher the retention and the better your ROI.  Every Door Direct Mail Retail is a USPS cheap and effective direct mail marketing solution for targeting political campaigns, nonprofit organizations and businesses with affordable direct mail services. It's simple and easy to take advantage of this cheap direct mail service offered by your local post office. Every Door Direct Mail Retail is easily the best inexpensive marketing value for many small businesses, political campaigns and nonprofit organization.

WHOLESALE POSTCARDS – LOW COST, HIGH RETURN

Wholesale postcards are one of the most popular marketing tools because they’re cheap and create a very high return. It’s hard to find a better marketing investment than cheap wholesale postcards. Timed direct mail postcard promotions not only increase sales, but also increase brand awareness too.

Wholesale postcards are a magnet that pulls in new business for just about any product or service. It’s easy to attract more new business using a direct mail postcard campaign. Few can resist a deep discount or 2 for one offers especially in this difficult economy. Postcard deals are very popular with past customers and will attract new ones who otherwise may not be interested. Savvy business owners know when times are hard and customers are spending less, postcard-marketing promotions are a very effective way to increase sales.

Consumers get so many spam emails, most are never opened. Postcards have less competition and a high read rate. They keep your business in front of customer’s eyes like a mini 2 sides billboard. Use one side as a poster and the other for details. They can be used for timely announcements to notify existing customers it’s time to renew their contract. Use them as gift certificates, coupons, invitations or tickets. Their uses are only limited by your imagination. Tear-off postcards are perforated so it’s easy to tear off a coupon for redemption.

High quality full color postcards are available in many sizes from small 4 X 6 to jumbo 6 X 9 or larger. Consider 4 X 6 or 4.25 X 6 cards for their cheaper postal rate. Larger cards require higher postal rates. The trade off is size.

The most effective postcards have an eye candy photo or image to attract attention and simple call to action copy. Keep it short with a sweet offer. Don’t go into detail; use bullet points to get your message out. Be sure to make your offer time sensitive and have an expiration date on your offer. Your post card should have a gloss UV coating on one side and no coating on the mailing side so they can be easily addressed.

Another way to stand out and get noticed is to use a WOW Factor printing effect such as spot UV coating which can be selectively applied to both side of the card and you will still be able to address it. A few online printers offer other WOW Factor options like extra heavy 16 Pt card stock, matte finish, metallic silver ink, colored metallic effects and even waterproof postcards for outdoor use or eco-friendly 30% recycled linen postcards.

If you’re new to using direct mail postcard campaigns to increase sales, you can start
slow to test the waters and refine your message. Start with test mailing of 1,000, it doesn’t cost a lot and you will see for yourself how profitable they can be. One last though…if you think you can’t afford a test mailing, that’s the best reason to do it. Remember using cheap wholesale postcards are one of the cheapest ways to grow your business.

CHOOSING THE BEST BUSINESS CARD

There are so many ways to print business cards that it can be confusing.  Choosing the best business cards for your business requires some thought. To find out which type of card is best for you and your business,  ask yourself some questions about how you define your business.

• For businesses that are conservative professional practices, a subdued matte or silk laminate finish on a 16 pt. business card stock would be appropriate.

• The best business card for a jewelry store or luxury item business is a gold or silver foil on a silk card would be an excellent choice.

• 3.5 X 4 fold over business cards offer more information than a standard 3.5 X 2 card. They can be used as a mini brochure. Businesses wanting to provide more information than a standard business card provides will find this type helpful.

• Magnet business cards are the best cards for home service repair businesses and restaurants or take-out foods that deliver. Magnet cards with your name and emergency service phone numbers make a great promotion with a long life.

For businesses that want a unique stand out business card that will attract attention, consider a card with an eye candy Wow factor effect.

• Spot UV coating is a popular choice

• Plastic cards with your choice of clear, frosted or white will be remembered.

• EveryColor foil is a new process that lets you create blends and gradations of every     cymk color and convert it to foil.

•  Lenticular business cards tell a story.  People love them because they are fun to play with and are shown to other people.  Your name may be forgotten but your card will not.

Color Printing Pros has free business card templates for all these business cards. They make creating your card easy and simple.

We love to help and answer questions. You can email or call Color Printing Pros at 800.598.1814. We are here for you.

BROCHURE PRINTING TIPS

Most businesses need cheap brochure printing to achieve their marketing objectives.   Color Printing Pros offers free tips on printing and designing a brochure at our Help Center.

Your brochure design determines the success of your promotion. 

Here are some design tips you should think about.

• Know your market and the competition before you design a unique brochure.

•  Don’t use more than 3 fonts, one for the heading, one for the subhead and one for the body copy. Make sure they are easily readable. Fine line serif fonts may not print well on busy or some come color backgrounds.

•  The paper stock should be at least 100 lb. book weight, 100 lb. cover weight or 14 pt. card stock. 16 pt. or heavier may crack when folded. For more information on choosing the right paper stock, read Choosing the Best Paper for Online Printing

• Avoid dark colored backgrounds on folds of heavier card stocks. They will call attention to any cracking.

•  Your design must be appropriate for the targeted market you want to reach. Ask yourself is the brochure for a handout at a trade show, to be mailed, used as a counter pickup or have some other use. Remember simple design works best.

•  Don’t try to impress the reader with fancy words or long detailed sentences.

Stay on point. Brochures should focus on the benefits to the customer. Explain how you product or service will make their life better. The reader doesn’t care about you or your company, Write as if you’re speaking with a friend.

 Remember brochures are a good way for professionals providing needed services to promote their businesses or practices.

FLYER ADVERTISING THAT WILL CATCH CUSTOMER'S EYES AND MINDS

In today's down economy, many consumers are more selective and more concerned when making
buying decisions about what products or services they want. Consumers are bombarded every day by numerous flyer offers so catching a potential client's attention is vital. You can do this by having an effective as well as unique flyer advertising and marketing plan. You need to create flyers that are interesting and eye catching and that will ensure that customers will open and read your marketing piece. Standout flyers must be impressive, ones that will either make potential customers act upon them or save them for future reference. This can only be achieved by creating quality unique advertising, sales and marketing literature. The challenge is how can you do this without going over budget and spending a lot of money. Finding a commercial color printer that offers wow factors plus value as well as low price is the answer.

There are many ways to achieve wow factors that will make your flyers standout from your competition. One way is to make sure that the paper stock you use reflects your product or service as having superior attributes above the others. The paper you have your flyer printed on creates a first impression. To create an impression of quality and superiority is by using a heavier paper stock for your flyer such as 100 Lb cover or a card stock such as 14 or 16 point. You may think these are too expensive for your budget but you are wrong. They are relatively cheap and inexpensive compared to the return you can get on your investment. And with a heavier card stock, you can add other options to your standout flyer that your competitors don't have such as spot UV.  Spot UV coating is a great option for catching a customer's attention. As the name suggests, a Spot UV is a coating applied to chosen areas of a printed card. This has the effect of highlighting and drawing attention to that part of the design where you have placed your spot UV.

Appealing design and well-written content is primary but using a special effect or heavier stock on your marketing flyer can reinforce your message and get you remembered by potential customers. Isn't that what you hope to achieve? An effective marketing flyer can only be achieved if customers are engaged. A interesting eye catching design can help make your company stand out from the clutter many customers are bombarded with. In today's business world, it is even more important than ever before to engage your customers so they understand the unique benefits only you can offer. A standout advertising flyer, or brochure can do this. Remember sales can be won or lost by the first impression you make. Adding something different in your flyer's look and feel can be cheap and inexpensive as well as eye catching and memorable. You can achieve this goal and still have a low budget. Strive for a flyer that will catch your potential customer's eyes and minds. That flyer that will get your company, service or product noticed. Then design your flyer with these goals in mind and look for a printing company that can give your flyers or brochures a "WoW factor"then check us out at http://www.colorprintingpros.com.

BOOKMARKS - A GREAT WAY TO MARKET YOUR BUSINESS

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Despite what techies may think, people still love reading paperback and hardcover books.  If you need proof, just walk into any bookstore or library, and you will find plenty of people looking for or enjoying a paperback or hardcover book. 

Since people still read paperback and hardcover books, they still need a way to keep track of how far they have read in a book.  And although it's by no means new or cutting-edge, a bookmark is still the most effective way to accomplish this task. 

When someone is reading a book, they are going to see their bookmark on a regular basis.  Each time they open and close their book, they will see the bookmark that they are using.  This regular exposure makes a bookmark a valuable marketing opportunity. 

Not only is a bookmark a valuable marketing opportunity, but it is also a cheap one.  While marketing with bookmarks can delver a lot of value for your business, it doesn't cost much to print them.  Therefore, even if your marketing budget is fairly tight, you can still take advantage of this opportunity.  In addition to being cheap, when you order from an online bookmark printing service, you will be able to choose the stock your bookmark is printed on, as well as its finish.  Best of all, placing an online bookmark printing order is easy, and you can rest assured that the bookmarks you receive will be very high quality. 

So, what's the best way to market your business with bookmarks?  Well, there are actually several effective ways that you can use bookmarks to market your business.  The first method for marketing with bookmarks is to use them as a giveaway.  You can give them to customers who visit your business, as well as potential customers you meet in person or target through a mailing.  To obtain the best results from this method, you will want to put an offer on your bookmark that will motivate people to come back to your business, or visit it for the first time.  Depending on your business, what you offer can be anything from a special discount to giving them something for free when they make a purchase from you. 

Another way to successfully market your business with bookmarks is to use them to spread awareness about your brand.  Because people will look at your bookmark on a regular basis, it can help you establish a strong brand identity.  For this method to work well, you will want to not only create a bookmark that conveys your brand, but also one that people really like, which will ensure that they continue to use it.  A great way to do this is by incorporating a WOW Factor into your bookmark's design. Using a Spot UV effect can add both a textural and visual experience unlike ordinary bookmarks. The idea behind a full color printed bookmark as a marketing tool is to attract positive attention and create interest in your message. Spot UV coating is an affordable technique that separates your promotion from your competition.

BOOKMARK MARKETING STRATEGIES - The Power of Bookmarks

Want more business? Need a very cheap promotion that really works?  A custom printed bookmark is an affordable strategy that produces very high ROI . Here’s why, Everybody appreciates a free gift that’s useful.  Printing and distributing bookmarks is a savvy way to gain market share. If you could reach everybody in your market area that reads books, do you think your sales would grow quickly?

Custom bookmarks with your message are frequently seen multiple times a day, a week and a month. Every book reader moves bookmarks from page to page. Each time they see your bookmark, your brand is strengthened and reinforced passively without sales stress.

The best part of bookmark marketing is you can print 10,000 extra heavy 16 pt. 2 X 8 with full color bookmarks on both sides with your choice of free high gloss UV or matte coating for less than $ 250.  That’s .025 cents each. You can make your own bookmark, hire a professional print designer or  have Color Printing Pros design it for you.

Many sizes and finishes are available. Choose from 2 top quality card stocks. Heavy 14 pt. is available as well as extra heavy 16 pt.  Both weights come with your choice of free UV or matte coating that protects the card from fingerprints, scuffing or scratching. Want to add something to catch attention, optional spot UV coating is available.  

Our custom bookmarks come in 7 different sizes- 1.5 X 7, 2 X 8, 3 X 4, 3.66 X 4.25, 8.5 X 2.75, 8.5 X 3 and 8.5 X 3.66. Pick the size that best fits you need.

About The Design

When designing your bookmark, you need to consider your bookmark as  being an asset to your customer.  To create a value bookmark, you must have an eye-catching photo, illustration or graphics.  If your company has its own colors scheme, use it. You may want to use an inspirational message to give the bookmark value. A poem, proverb, famous saying or funny cartoon gives it value.  You can use a small logo and /or your business name stating

"Compliments of  (insert your business name here)"

The back of the bookmark is the selling place. To give your bookmark more value, offer a coupon, discount or other deal. Your logo is important for branding. Don’t forget your name, address, phone number and website URL. QR codes are handy to add on your bookmark so customers can find you easily. It can be scanned to add to smart phones or to take customers directly to your website. Be sure to put a strong call to action on any marketing promotion.

Personal custom printed bookmarks starts a friendly relationship between you and your customers that your competitors won’t have.  Bookmarks can be a powerful promotion for organizations, charities, medical practices, retail stores, free promotional gifts, coupons, high traffic area handouts and more.

GET A HIGH ROI WITH CHEAP BOOKMARKS

Cheap bookmarks are an affordable promotion for small and local businesses that don’t have the resources to do expensive advertising and marketing campaigns. If your business isn’t growing because you don’t a budget or plan for a marketing promotions, you need to find a strategy that’s fast, cheap and effective. When sales are low and new or old customers aren’t buying your products or services, it’s probably because your brand isn’t in their mind so you are losing business that could have been yours. Buyers need to know what your company can do that will make their lives better and they have to remember your brand instead of your competitors.

A low cost solution to the problem is to create a powerful affordable marketing promotion campaign. One idea is to find an online wholesale custom bookmarks printing service. Everyone likes a free gift that can be used to promote your brand with a useful, soft sell bookmark. Full color bookmarks are so cheap you can give them away. They’ll work and be kept for a long lifetime because they’re useful. Bookmarks are very popular and every time anyone opens their favorite book, they see your name and contact information. When they need your product or service, your brand will be in their mind so they don’t have to look far to get your information. If they are searching online, they will find your competitors and your chances of making the sale are greatly diminished. Custom printed bookmarks with your logo, name, address, phone number and an inspirational or useful message will get attention. If you give them away as handouts, your distribution costs are $0.

If you’re creative and have a flair for design, you can design your own bookmarks but be sure to know the file requirements. The other option is to ask your printing service if they have a design department or you could hire a professional graphic designer that specializes in designing for printing. If your printing service can do it, you may what to work with them. The price may be lower and it will work like an insurance policy so you don’t get caught in the middle of a potential problem.

The message on your bookmark is important so here are 4 ideas.

    1.    Put a social message on one side and a marketing message on the other, for example, “Love is Reading with your Child” or “Shop Local” on one side and your promotion, “Pipe Pros Emergency Plumbing Service”, 24/7, Call 123-456 7890 on the other. Make an offer that can’t be refused. Add a code on the card so you can easily track the success of the campaign. What you put on the card is up to you, but make it powerful enough so it will have some value and will be saved.

    2.    Put emergency services and contact information on one side and your message on the other.

    3.    Print your local high school football and or basketball calendar on one side and your promotion on the other.

    4.    For take-outs and local restaurants include a few photos. Give a discount with a code so you can track the sale to the promotion.

The idea of any marketing promotion is to create sales and reinforce your brand. This is where graphic design is important. Your bookmark needs to be visually exiting. Color combinations, fonts, photos and illustrations have to capture the eye and hold attention to be effective.

When you consider the investment and risk compared to the good will and potential ROI, custom printed bookmarks are a very effective marketing strategy.

MAKE YOUR BUSINESS CARD MEMORABLE

What people forget all too often is business cards are more than a piece of paper with a name.  A business card is your opportunity to express who you are to others.  When you hand someone a business card, your card shouldn't simply say "this is how to get in touch with me."  Instead, your business card should say "this is who I am, and this is why you should take notice."  While a great business card can be a very effective way to sell yourself to others, many people miss this opportunity by settling for a business card that is not great.  If you want to be someone who does take advantage of this opportunity, you need a great business card that shows what makes you unique.

Commonly, when people think of unique business cards, they think of ridiculous or tacky examples that they have been handed in the past.  While outrageous business cards will make an impression, it's usually not the type of impression that you want to make.  It's important to remember that while a great business card shows what makes you unique, it doesn't resort to gimmicks.  Just as it's possible for an auto dealership to sell cars without resorting to blaring commercials or outlandish promotions, it's possible to effectively sell yourself with a great business card, without compromising your dignity.

So, what's the key to creating a great business card that is effective but not classless?  The key is you.  You need to identify what makes you special.  You have to ask yourself why others should remember who you are, and what you have to offer.  There are six billion other people on this planet, so you have to look inside and figure out what sets you apart.

Once you have identified the special trait that makes you who you are, you can use a business card to communicate this to others.  This is why a great business card doesn't have to resort to cheap tactics to be memorable.  It's telling others what you truly believe in about yourself.

Because you are going to use your business card to convey a message to others that is actually worthwhile, when it comes to the actual design of your business card, remember that less really is more.  While it's easy to add feature after feature to your business card, this can distract from the core message you want to communicate.  Instead of trying to incorporate every possible element or feature into the design of your business card, go for quality instead of quantity.

By putting real thought into its design, you will be able to create a great business card that ensures the people you hand it to will always remember who you are.

CUSTOM BUSINESS CARDS ATTRACT ATTENTION

     Business cards are the first marketing tool every business needs. They create the first impression of how your business is perceived. If you want to make a strong presentation, you need a powerful attention getting custom business card. To help you with the layout and design, we suggest you use one of our free business card templates.

     An impressive business card design is what captures the eye. It takes less than a second to create interest. If you can’t do that, you’ve already lost your customer's attention even if your presentation is good.  Your potential buyers make their decision later so you want your card at the top of the pile.

     The second most important factor is feel. If your card is printed on flimsy paper, a buyer may still lose interest. Buyers need to feel secure in the fact that they are dealing with a first class quality oriented company, Customers will even pay more to feel safe with their choice. The best business cards are printed on heavy 14 pt. or extra heavy 16 pt. card stock. UV coating or matte coating should be applied to protect the card from scuffing, scratching and fingerprinting. These are the most common basics for any business cards to be considered top quality.

Beyond the basics, there are additional eye candy high tech printing techniques that will grab the eye of the beholder like a magnet.

• Spot UV coating on selected areas add an interest that overall UV coating can’t.

• Silk laminated cards have an elegant smooth texture and also makes the cards a soft, silk-like finish, that is water-resistant and tear-resistant, and compliments vibrant colors.

• Gold and silver foil can’t be ignored and your card is sure to stand out. They are cheap to print because they do not require an expensive metal die and dye stamping.

• EveryColor foil is a unique process that makes every CMYK color a foil color. You can design your card with multiple foil colors and make blends and gradiants.

• Plastic cards get noticed. They are available in clear, frosted and white. These cards will always be remembered.

• Lenticular cards are animated with your choice of 2 or 3 flips. These cards are fun to play with and almost always are shown to others because people may forget your name but they will always remember your card.

These 6 new WOW FACTOR EFFECTS business card ideas are like mini billboards that fit in your pocket. They are guaranteed to make you and your company standout and be noticed.

COLOR PRINTING WITH A WOW FACTOR

When thinking of ways to draw customers to your business, it’s worth bearing in mind that you will almost definitely have some kind of competition for their attention. It is very important to give the best first impression possible, in order to rise above your competitors and show that you are indeed the best choice.


Having a Wow Factor is something that will help your business to stand out from the competitors; when customers can see the care and attention that you have put into creating your business cards, flyers and other advertising and marketing literature, they will be far more likely to consider using your company over the others.


Striking artwork is, of course, essential to this. You need to come up with a design that is relevant, simple, eye-catching and balanced. It has to really work. Think about what kind of image you want to portray – Classy? Vibrant? Energetic? Professional? Your logo and the design of your printed products will be what people remember when deliberating what company they should be going with.

As we have mentioned time and again, first impressions mean everything. If you don’t feel you can come up with something inspiring yourself, it’s worth commissioning an experienced professional graphic designer to get you the look needed. The additional cost can be well worth it if it increases your conversion rate.


And once you have chosen your logo and branding design for your printed products, it is time to think about your choices with regards to full color printing. At Color Printing Pros, there is a large range of color printing ideas and services that will add that Wow Factor you are seeking.
A simple way of giving your business cards, post cards, club cards, rack cards and trading cards the edge is to use heavier card stock. The heavy 14 pt card stock or Our FREE Upgrade of extra heavy 16 pt card stock will immediately give your card products a more expensive look and feel, thereby making your business more profitable and professional. In addition to this, you can choose to have the 14 pt and 16 pt card stock finished in a dull matte effect. This reflects less light and gives your printed card products an elegant look and feel.


Spot UV Coating is a fantastic way of drawing your prospective customers eye to the design that you or your chosen artist took so much time and effort into creating. The sharp, glossy contrast between your design and the more matte finish of the main body of the printed product draws your eye into your message and gives it a real premium look.


Gold or Silver Foil or our special EveryColor Foil can also give your full color printing jobs that Wow Factor you are looking for. Color Printing Pros offers you a easy method of creating the full range of CMYK colors with a light reflecting metallic foil finish. This new unique first class printing effect is guaranteed to make your business cards stand out and get noticed at a price that will give you true competitive advantage.


Want something really different, try one of the latest stocks.  Color Printing Pros has added such as silk laminated, plastic cards (clear, frosted or white), waterproof or Lentek cards (3D lenticular). Be the first with these new stocks that offer you that one-of-a-kind looks. When choosing a provider for your color printing, Color Printing Pros should be your first choice for creating that Wow Factor without breaking the bank. At the top of the color printing services game, they can give your printed products the edge over your competitors.

BUSINESS CARD PRINTING ONLINE

You probably won’t realize quite how many options there are for printing your business cards until you actually start the process. This is why it is vital to use an online printing service that has the knowledge and experience to make it easier.

The first choice you will have to make is what card stock to use for your business cards. A lot of companies will settle for using flimsy 10 or 12 point card stock, and will advise this as acceptable, but it is better to use 14 or 16 point stock. It is obviously more durable, and gives your business cards that expensive look. However, it needn’t be expensive. Color Printing Pros offer a free upgrade from their standard heavy 14 to extra heavy 16 point card stock. You could even choose the eco friendly linen option that contains at least 30% recycled material and has an attractive linen uncoated texture. This is a good option if you want your company to be branded as a “green” one, which is very important in this day and age.

 Want something really different? try one of the latest stocks Color Printing Pros has added for that WOW Factor effect such as transparent plastic, waterproof cards or silk laminated. Be the first with these new stocks that offer you that one-of-a-kind looks.


When it comes to the design and color of your business cards, there are yet more options. You can choose to have both sides of your card in full color, one side color/one side black and white or one side color/one side blank. You can also have a combination of attractive options such as foil or spot UV on the front or back (or both) of your business card. Good use of color will be eye catching and help set your card apart from the rest.


The finish of your card is important too. Again, there are many different options to choose from to make your card exactly how you want it to be. Overall gloss UV coating comes as standard on all 14 and 16pt card stock. It is environmentally friendly, and helps bring your design to life and to preserve it, keeping it looking fresh. However, you can feel free to opt out of this and have your card finished in a dull matte instead. This certainly adds an elegant look and feel to your business card, and works very well over type as it removes any glare.


Spot UV coating is a wonderful way to draw the eye to your logo or design. This is when the glossy coating is only applied to a specific area of the printed product, and it gives your business cards a really professional, premium look. The contrast between the matte background and the shine of the design is very impressive.


Of course, making sense of all of these options can be somewhat daunting. If you don’t feel inspired to start from scratch, you can always make use of the templates at Color Printing Pros to either model your design on or to just give a little inspiration.

You can trust Color Printing Pros to make the business card printing process as easy and enjoyable as possible, whilst giving you full creative control and plenty of help along the way, should you need it.

BUSINESS CARDS THAT STAND OUT

     Business cards are a vital advertising and networking tool, even in this digital age. Not only do they allow your prospective clients or customers to keep your contact details close at hand, they also offer them an easy opportunity to recommend your company to their friends and family. It is therefore very important to make sure that your card stands out from the crowd and sets you apart from your competitors.

     There are three main areas to consider when designing and printing your business cards: design, layout and printing. Each is as important as the other, and if one of these areas is sub-standard, it will ruin the effect of the whole card. Cheap business cards does not have to be inferior quality business cards.

     You need to decide whether you will incorporate a logo, design or photograph as the main focal point of your business card. This will of course depend on the kind of business you have, and on your general preference. Each can work equally well. Whatever you choose, it is important to remember that the image will be associated with your company so pick something that is eye catching, professional-looking and memorable.

     Layout is the next thing you must take into consideration. What information do you want your business card to hold? There is no need to over-inform your prospective customer via your card; just your logo, contact details and company name will suffice. Sometimes, a little extra information can work; it all depends on your business. Think about the positioning of these different elements.It is worth bearing in mind that the human eye is drawn to designs that are slightly off-center, to the right hand side. This can give your cards a really classy, different look than the ordinary centered alignment.

     The area that pulls it all together is the printing. You can have the slickest design in the world, but a shoddy print job will spoil the whole thing.  When it comes to business card printing, its worth doing your homework. Simple, affordable things like choosing a heavy or extra heavy card weight can give your business cards a real premium look. You can choose to have them finished with a glossy UV coating to draw attention to your card and to preserve the design, or a dull matte aqueous coating which certainly adds to an elegant look. You can even have the corners of your business cards rounded, to add that little more interest. There are countless special effects you can utilize, such as silver or gold foil, colored foil or Spot UV coating to really bring your design and logo to the forefront.

     For a job as important as this one, it is important to choose a company that will handle your business card printing with as much care and attention as you give your own company. For high quality and excellent value business card printing that will set your company aside from the rest, use Color Printing Pros. With a number of free upgrades and plenty of helpful advice to guide you through the entire process, they are the clear choice.

CHEAP BUSINESS CARDS ONLINE – 10 TIPS TO FIND A GREAT PRINTER

     Cheap business cards and cheap business cards online are two of the most popular business search terms online. Google results for cheap business cards are about eleven million, four hundred thousand at the writing of this article. Can all of these printers be wonderful? So how do you find the best deal? Do you buy the lowest price or the best value you can find? Chances are you will check out a few online printers. On some, you can find exactly what you are looking for in one or two clicks with an easy quick quote and a user-friendly order form. That’s a good start, but how do you know your getting the best deal for your money.


     Business cards are the most important marketing tool for most businesses. They create the first impression others will have of your business so it’s important to get the best deal you can.

There are a few things you should look for to get the cheapest, more affordable deal without losing quality.


    1.    How long have they been in business? Newer companies may not be as reliable and don’t have long track records of customer satisfaction.

    2.    Call them to see how helpful they are offline. Do they respond to your questions knowledgably and professionally?

    3.    Do they offer free file checks and free PDF proofing online?

    4.    What is their standard turn-a-round time?

    5.    Are their shipping rates reasonable? Some offer low prices and high shipping rates. Beware of free shipping. It’s built into the price or it’s too good to be true.

    6.    Free cards are often worth what you paid for them. Remember how important your business card is. Can you afford to get them for free?

    7.    If you have time, ask for free samples. Did you get them quickly? Is their quality up to your expectations?

    8.    Paper weights for business cards are important. They should be heavy 14 Pt. or extra heavy 16 Pt. card stocks so they feel important and not too flimsy. Some printers offer 16 Pt. at no additional charge for a better value.

    9.    Is overall UV or matte coating included? Coating puts a protective finish over the ink and adds a professional look and feel. If there’s an up charge for coating, are you really getting the best value?

    10.    Does your online business card printing service guarantee the highest quality and offer lot of different styles of cards? If they do, it’s safe to guess that business cards are one of their specialties.

If you follow these tips, you can be sure you have found a company that can meet or exceed your expectation. Just remember to look at the details of the offer, not just the lowest price.

WHY BUSINESS CARDS ARE CRUCIAL TO BUSINESS

     Your business card is likely to be one of the first pieces of marketing that a prospective client or customer will see. It is certainly one of the only pieces of advertising that will fit neatly into their wallet or purse. There are many reasons why business cards are so incredibly important to the success of your company, and we will go over some of these reasons in this article.

     Firstly, they are a vital networking tool. If you are trying to spread the word of your products and services, you need something professional-looking to hand to prospective customers and clients so that they know how to contact you for more information when they have a need. Simply digging in your purse or your pocket for a piece of scrap paper to scrawl your company’s website address or phone number is not impressive, and it makes you come across as very unorganised. That’s not really the image you want to give your company, is it? It is much quicker, slicker and more professional to be able to hand over a well-designed business card with all of your contact information on it.

     Business cards are also a very effective method of marketing. Business cards are cheap and you can even use a business card as a portable mini poster that draws attention. A double paneled business card is great for this.

     Your business card should be well designed so it is kept for later reference. Sometimes it’s even a good idea to put a few business cards into a small package to be sent to a customer, so that the customer may recommend you to a friend. It is as easy and convenient as handing over a card.

     Business cards are cheap, too. For the amount that business card printing costs, it would be madness to choose not to utilize this hugely powerful networking and advertising tool. Take the time to pick an eye catching logo or photograph, and make sure that all of your contact information is on the card. There’s no need to over-inform your prospective customer on your business card; simply pointing them in the right direction, where they can find more information about your products and services, is enough. Some people choose to have a slogan on their business card and others do not; it is your choice.

     Choosing a company to handle your business card printing is not a decision to be taken lightly, considering how crucial they are to the success of your company. Color Printing Pros offer complete control over how your business cards turn out, and can offer special effects (many of them as free upgrades) to make your company stand out from the others. Be sure to check out our affordable prices and many choices of stock and finishes.