THE IMPORTANCE OF PRINTED BROCHURES

Printed brochures are an ideal way for companies with large product lines to showcase their goods. If you are only presenting your line on your website, you are missing a large sales opportunity. Online brochures are proactive, meaning that potential customers must find you online (hopeful by a search engine). Chances are they will also find your competition. A strong advantage of a printed brochure is the fact that they are passive. You present your brochure to your customer base. They directly receive your full color brochure. You can target your market and they can view your product brochure without turning on a computer and connecting to a URL. Full color printed pages can be viewed more easily than a web page and they create a stronger impact. They can be easily shared with others and that can increase your distribution.

Many brochures are distributed at trade shows. The purpose of trade shows is to increase sales and attract new customers. Many companies with large product lines often introduce their new brochures at major trade shows. Frequent buyers look forward to seeing the new lines and products being offered in a new brochure. For many buyers, there is true anticipation and excitement in receiving a new brochure.


 Although trade shows can be an overwhelmingly busy experience to attendees, one way to give them a lasting memory of you and your company is to present them with the most attractive high quality sales and marketing literature you can. There are a number of online companies that can provide these services. Color Printing Pros is such a online printing company that can fit all your needs. With our state of the art technology and the availability of gang run printing, the costs of printing a brochure is actually cheaper today than printing the same brochure ten years ago. Our full color printing service with our FREE aqueous coating on top quality 100 Lb coated text paper is our standard.


 Color Printing Pros is there for you offering cheap trade prices without compromising service or quality. We pride ourselves on unsurpassed skill and professionalism. Communications between commercial printers and their clients is paramount in building a relationship. Therefore we are always available to discuss your project and when appropriate offer our expertise in suggesting possible alternatives that may save you time and money. We strongly believe it is better to build long term trust than to maximize profit on any job.  

ONLINE PRINTING - PRICE vs. VALUE

Do you want to save money on business printing? It's a dumb question, I know, but, many businesses don't know they can buy wholesale color printing online, so they rely on the big store franchises, the local printer down the street or the guy that designed their job and are paying way too much for their printed advertising, sales and marketing color printing.
Buying wholesale high quality full color printing online is fast, easy and safe as long as you select a reputable printer, and most are. The web is the most competitive place for anybody buying any thing. Online color printing services are falling over each other to give their best deals in order to win new customers and keep the old. It's a buyers market, but you have to be careful and do a bit of research to get the best value. Remember best value may cost a bit higher than the lowest price.

For example, let's look at one of the most popular keyword searches for printing- "color printing" and let's look for 1,000 8.5 X 11 tri-fold brochures. Let's pick the first site under organic searches. Their price for 1,000 tri-fold brochures printed color on both sides on 100 Lb. gloss text is $ 202.13. Aqueous coating is not available and shipping to a local zip code is $ 12.15. Total price is $ 214.28.

The second online printing company (with low prices in their name) has a base price for the same product of $296 with a paper upgrade of $10. 40 and an additional up charge of $ 29.00 for aqueous coating. Their cost for shipping is an additional $20.50 making the total price $ 355.90 for the same product.

The third site listed (which is one of the largest online printers in the world) states the price for 1,000 8.5 X 11 tri-fold brochures on 100 Lb. gloss coated text with aqueous coating as $ 254.99. It includes free shipping but you have to wait 21 days for delivery to get that price. To be competitive with the other sites if you want 3 business days, it is an additional $ 20.00. Total price for this printer is $ 274.99.

The fourth site (also a very popular site) sells 1,000 8.5 X 11 tri-fold brochures on 100 Lb. gloss coated text with aqueous coating included has a price of $203.53. It has a turn-around time of 2 - 4 days and charges 14.53 for shipping to a local zip code. Their total price is $ 217.88.
Although Printer Number 1 has the lowest price for 1000 tri-fold brochures, it is not as good a deal because it does not offer aqueous coating. Printer number 4 has the best value since they include aqueous coating in their price and they are only $3.60 higher than Printer Number 1.

You may ask what's the value of aqueous coating. Do I really need a printer who has it? Aqueous coating towers are available on newer and more expensive presses. Aqueous coating seals the ink making it more scratch and scuff resistant. It also adds a nice luster, which enhances color and makes the sheet brighter. This feature will definitely add value to your job. You may want to also see if any of the other online printers offer other options such as high gloss UV coating for your brochure. Additional offers giving you more choices of paper and finishes on most of their products will also show you that other value added services are available. Eye candy WOW Factor Effects can make a big difference in your ability to customize your sheets and cards to insure that you separate yourself from your competition and stand out.

The sites I choose were all from in a same day search. Sites, positions and prices are always changing. This article is for understanding how important value is to price. It is not to show you the pricing for trifold brochures. These prices will change. But knowing what to look for will stay the same.

It's easy to a find wholesale color printing service online but you have to spend a little time to compare apples to apples. The differences in order to find the best value printing service are designed to be confusing so companies with higher prices can compete. If you choose the cheapest price, you may lose value in the end. Marketing professionals with big custom printing budgets uses wholesale color printing services. Small and medium sized business can level the playing field with the highest quality wholesale color printing. Order online from http://www.colorprintingpros.com.

Now is the time to take the challenge, which could put your business on a new road to success. It costs nothing more than a few minutes to see how affordable and easy using a personal wholesale online color printing service is. Make your business stand out as a leader in your field. Go to the value leader online printing service http://www.colorprintingpros.com and see all the useful WOW Factor Effects to customized your printed advertising, sales and marketing tools that are available to help separate yourself from your competition and make your business stand out as a leader and grow your brand.

BROCHURE PRINTING TIPS

Most businesses need cheap brochure printing to achieve their marketing objectives.   Color Printing Pros offers free tips on printing and designing a brochure at our Help Center.

Your brochure design determines the success of your promotion. 

Here are some design tips you should think about.

• Know your market and the competition before you design a unique brochure.

•  Don’t use more than 3 fonts, one for the heading, one for the subhead and one for the body copy. Make sure they are easily readable. Fine line serif fonts may not print well on busy or some come color backgrounds.

•  The paper stock should be at least 100 lb. book weight, 100 lb. cover weight or 14 pt. card stock. 16 pt. or heavier may crack when folded. For more information on choosing the right paper stock, read Choosing the Best Paper for Online Printing

• Avoid dark colored backgrounds on folds of heavier card stocks. They will call attention to any cracking.

•  Your design must be appropriate for the targeted market you want to reach. Ask yourself is the brochure for a handout at a trade show, to be mailed, used as a counter pickup or have some other use. Remember simple design works best.

•  Don’t try to impress the reader with fancy words or long detailed sentences.

Stay on point. Brochures should focus on the benefits to the customer. Explain how you product or service will make their life better. The reader doesn’t care about you or your company, Write as if you’re speaking with a friend.

 Remember brochures are a good way for professionals providing needed services to promote their businesses or practices.

HOW TO CREATE A POWERFUL MARKETING BROCHURE

Brochures, pamphlets and leaflets are a printed and folded piece of paper used as an advertising tool for business and organizations to sell products, services, promote their brand and corporate image.  They are designed to tell a story about the benefits, products and or services a business provides.

Brochures provide information about how a potential buyer will benefit from your products and services. They are a tactile tangible call to action used to inform and assists you in closing the deal. They develop a key message that will convert a buyer to your service rather than your competitor.

If you have the time, are creative and willing to learn the file requirements which are easy to find online, then this is a project that may be fun and self satisfying. The first thing you need to do is think about the benefits you customers will get from your product and service. Explain what makes you different. Every company advertises they are the best, lowest price, high quality, etc. The message is why they should buy from you, what makes your company unique in its field. Write your copy and decide the size and the number of panels you need to tell your story. Once you’ve thought this out gather the photos, illustrations and charts and any other visuals you need to make your brochure easy to understand and visually attractive. Now think about the layout, design, fonts and background.  Now you’re ready to do it yourself.

TIP: Don’t make your brochure about your new equipment or your company and how great it is. Your customers don’t care about how you do it; they only care about the results. Buyers are only interested in how your products and services can solve their problem and make their lives better.

There are many sizes and folds of paper you can use when you are thinking about designing a brochure. The most common brochures are an 8.5 X 11 piece of paper folded in half to 5.5 X 8, have 2 panels on the ourside and 2 panels on the inside  which  separate information. A trifold, also called a letter fold has two folds that create 6 panels. Other standard sizes are 8.5 X 14 to make 4 panels, 11 X 17 that folds to an 8.5 X11 four page,  8.5 X 22 which folds to three 8.5 X 11 panels  8.5 X 11 panels and l1 X 25.5 six panel brochure. These sizes are standard sheet sizes  that fit most efficiently  for the least paper waste on large color printing presses.

Another option is to hire a professional that specializes in print design and knows the rules needed so your job will print correctly. Most designers that are not experts in print design will create technical problems when your brochure goes to print. It takes more than a pretty design to create great out come. Most printers cannot or will not take the add liability to correct your mistakes. If they do they will charge you for your designers. This will slow down your job. If you have the budget to pay for a graphic designer it will be the safer, faster way to do the project. Don’t try going cheap, you get what you pay for. You can find excellent, affordable print designers online.

Do it yourself or hire an expert print designer, the end result will be an effective marketing tool that will strengthen your brand, move your products and sell your services. Brochures are essential for trade shows, direct mailings, counter displays and business meetings. When distributed to your target audience they provide a high ROI.