Tuesday, September 8, 2015

Animated Lenticular Business Cards

A Unique, Eye-Catching Promotion Development
Enhance business identity with lenticular business cards

 Marketing and advertising experts believe that having creative business cards is an utterly vital measure that emphasizes and enhances the business identity. And if you're going for creative and spectacular, animated lenticular business cards are the option to opt for.

Every entrepreneur wants their business cards to be above-all, memorable. It is a short step from remembering a unique and original card, to the person who gave it to you, especially if the card is unique and something not seen before. 
Today’s business people demand a lot more from their business cards than merely the imparting of information. Their basic requirement is that they reflect your company’s image and contact details but more is now demanded.  They need also to impress the prospective client or customer with their innovation and quality, which will build confidence in the company’s credibility.
This latest trend produces a business card with an image that appears to move and they are creating new possibilities for the ubiquitous, business give-away.  Animated Lenticular Business Cards are a unique development, which will get you noticed and your company name remembered. These eye-catching and innovative formats allow creative free-reign to designers, who are creating ever more stunning designs and ranges of movement.
Lenticular business cards: A trick that will make your business remembered 

They are 3d lenticular business cards that can be printed with two identity factors, such as your personal picture and your business logo for instance. As you move the card in your hand, it flips from the logo to your photo, and vice versa. It surely is a cool, eye-popping tool that can easily and adeptly draw much attention to your business.

These magnificent business cards are made possible, thanks to the availability of lenticular printing. Their brilliance doesn't only come from their pivotal role as a marketing and promotion tool, but also because they can make a mesmerizing visual impact. They are available in a wide range of color and motion patterns, which makes them a very attractive and useful promotion tool. Customers will love these 3d cool business cards and won't throw them away easily because they are  cool and pleasing on the eye, and that's the trick really, because this way they will remember you and your company for a long time.   
There are and will always be occasions, where all you have with you is a wallet or a mobile phone. It is at these times that the business card with added impact comes into its own. When we travel and take breaks away, we feel that taking a few business cards with us is necessary, as they can say a lot about us socially too and if your card has the ‘wow’ factor and is both memorable and entertaining, then you will be remembered for some time.
Being ‘left behind’ is never an option in business, so the time has come to get online to update your outdated business card, to an ‘Animated Lenticular Business Card’. It’s time you left your prospective clients something impressive, new and something that reflects you and your business.

Thursday, August 20, 2015

Online Bulk Postcard Printing and Mailing: Everything You Need in One Place.


Online bulk postcards printing and mailing services offer lower printing and postage rates. Services such as EDDM will help you deliver inexpensive, direct mail campaigns and ultimately increase the return on your investment.  Reducing the costs of your is important but the quality of the service offered is also paramount to your business. Cost effective bulk mailing can be made possible due to the availability of bulk mailing services called Every Door Direct Mail or EDDM. 

What is Every Door Direct Mail - EDDM?

 Every Door Direct Mail is a bulk mailing services program offered by the US Postal Service using direct mail delivery by individual carrier route. It is a very viable and cost efficient service that gives businesses the ability to target mailers to specific demographic areas without the need for mailing lists or imprinting addresses. Therefore it's an uncomplicated and quick way to reach a wide sector of potential customers with the least cost. In fact, employing EDDM is a proven way to reach wider audience, cut promotional costs and ultimately increase marketing and promotion effectiveness.

EDDM is the cheapest way to send bulk postcards, especially if your business model relies on repetition and regular mailing. By choosing to use Every Door Direct Mail, companies can reap the benefit of a lower cost per item, set at a very reasonable $0.183 per address. Using EDDM, you will be able to quickly target every house and/or business in the zip codes of your choice. Your planning can include individual carrier routes with the detailed maps you can get online. They also illustrate the given demographics for your targeted area.

Compared to the traditional flimsy, mail-merge flyers, your bold and colorful advertising postcards will stand out and grab attention. If you mail a large 9 x 12 full color mini-billboard sized card, it is 300% bigger and more eye-catching than the standard 4 x 6 postcard of traditional choice and conversely $0.9 cents cheaper to deliver!

Of course there are rules for this service and the rule on sizes are a benefit, rather than a restriction. The minimum size of your mail offering needs to be larger than the traditional 8.5 x 5.5 flyer and this gives you an opportunity to add value to your promotional mailing.  The generous weight limit is 3.3 oz. per item that allows you to utilize a quality card stock for your postcards printing. Heavy 14 or 16 pt. card stock is recommended and you can send up to a maximum 5000 items from each post office per day. If you are preparing this mailing yourself, remember that your promotional cards will need to be bundled in 50 or 100 pieces and stacked flat before delivery to your local post office. Want to have fewer headaches, try using full service EDDM when offered by your printer.

Every business person is looking for that branding, advertising bargain as a way of stimulating sales without breaking the bank. Savvy business people are choosing EDDM and reaping the benefits of increased sales from a professional, fast and cost effective printing and mailing campaign. It’s easy to perfect profits with EDDM.

NOW available... FULL SERVICE EDDM... Contact your EDDM provider about more details.

Tuesday, September 30, 2014

8 Cheap Promotions That Will Strengthen Your Branding

No matter how big or small a business the brand is what customers need to remember. One of the best marketing strategies is printing cheap promotions to attract attention. Everybody loves getting something for free. Here are some suggestions for cheap free give-away promotions that are fun, useful and keep your brand in front of customer’s eyes. 

1.     Bookmarks are a very popular promotion. Since so many people read books, custom printed bookmarks are a great way to reinforce your brand to parents, teens and children. Put a cute photo or illustration and non-selling inspirational or funny copy on one side. On other side, add a strong call to action along with your logo, business name, address, phone number and web site. Your free gift will be used for a long time and every time the book is opened, your brand and contact information will be seen. 1,000 bookmarks are printed as low as $ .13 each

2.     Calendars are always a welcome free gift everyone can use and appreciate. They can be handed out or mailed to your targeted audience. The best thing is they are a full year’s promotion for a very low cost. 5,000 8.5 X 11 24-page full color custom printed calendars cost about $ .83 each. What other marketing promotion can you buy for that little money? It’s a good idea to distribute calendars around Thanksgiving so there is no rush to receive them before the holiday rush.

3.     Magnets attract attention and can be placed on any metal surface. They can promote a business for years. They are available in many sizes from 3.5 X 2 business card to 8.5 X5.5. They can be printed with a team schedule or any other important emergency information like police, fire department, hospital or contacts and your ad can be placed on top or bottom of the magnet. 1,000 business card size printable magnets cost less the $ .17 each.

4.     Membership Cards are a fabulous restaurant or local store promotion.  They are same size as credit cards so they make customers feel like VIPs. They can be offered as a freebee or as a valuable discount when a predetermined number of visits or total amount is spent.  They can keep customers coming back to build and collect their rewards. To make membership card more valuable, offer VIP specials on occasions like birthdays and holidays. If you let them bring guests, your member list will grow and so will your business. Membership cards on 20 Pt. white plastic can be printed on both sides while frosted or clear plastic cards can only be printed on one side. White is the most popular choice for VIP membership cards and 5,000 cards cost about $ .11 each.

5.     Notepads are used by many local businesses including realtors, doctors, dentists, attorneys and lots of other professionals and businesses that want to keep their name close to your eyes. Cheap notepads are available in 25 and 50 sheet glued chipboard backs. They are 5 standard popular sizes including 4.25 X 5, 4 X 6, 5.5 X 3.5, 8.5 X 5.5 and 8 X 11. They are printed on premium 70lb. white smooth offset paper and they can be tinted to any CYMK color you choose. Printing is on one side only. 1,000 pads 8.5 X 3.5 cost $1.20 ea.

6.     Stickers are a collectable marketing promotion. Since customers want discounts let them earn and redeem them for points. Place a value on each sticker and when a given quantity is redeemed, an appropriate discount or item is given to them. The more stickers, the bigger the discount or the more expensive the item. For a collectable promotion, the best size is 2.5 X 2.5 so a lot of sticker can be placed on a sheet of paper. Stickers are available in many sizes and shapes and can also be used as labels. They are printed on 70 lb. crack-N-peel sheets on rolls. 5,000 roll stickers cost $ .05 each.

7.     T-Shirts printed with your businesses logo and a powerful graphics in full color are walking billboards that promote your business. They can be sold with a low markup or regular customers can earn them. Good quality 100% cotton custom printed T-Shirts are affordable and the ROI is very high when you consider the amount of coverage and the length of time they last. T-Shirts are a terrific way to drive new customer through your door. The cost depends on quantity of the order and the brand you choose. They can be ordered in mixed sizes so they fit everybody.

8.     Trading Cards are a novel approach to marketing. If you make new trading cards every month and give them to your customers, it will drive them back at least once a month. Once they collect 12 months, they receive a free gift or reward. If the customer is a regular, they can give a extra card to another person who might start collecting them. 1,000 trading cards cost about $ .12 a piece.

As I said in the first paragraph, “Everybody loves getting something for free.” Any one of these eight marketing promotions will create higher brand awareness in a fun and affordable way. Building a loyal customer base is the foundation a successful brand every business is built on.

Saturday, August 30, 2014


Do you want people to stare at and remember your new business cards, postcards and flyers? Why bother printing them if they don’t attract attention? With all the business cards and other printed stuff you see every day, it gets harder to pay attention to them. If you want to stand out, you need something that will be remembered.

Full color foil AkuaFoil cards and flyers and brochures are a unique eye candy marketing pieces that captures and holds the receiver’s attention. Everybody that gets a color foil promotion plays with it, tilting it in the light to see its colorful reflections. Another advantage is that they get passed around so others can see this unique printed marketing tool.

AkuaFoil cards, flyers and brochures are very affordable and worth the extra cost for their big bang for the buck. Colored foil can be used on business cards, social cards, postcards, trading cards, greeting cards, stickers, labels, flyers, brochures and posters. They are available in many sizes. Depending on the product ordered, you can choose from overall UV or spot UV coating as well as no coating at all.

Colored foil is easy to add to any design. The instructions are simple.  You just need to make an extra file that is a 100% black mask showing where the foil goes. You can use as many CMYK colors as you want. You can even make blends and color gradations on both sides of the paper.

The process to print foil on card stock or coated paper is known as cold foil printing. The way it works is silver foil is laminated on the paper where your mask is. The standard 4 color process inks are then transparent so that a silvery effect becomes the color in your design. Hot foil stamping is much more expensive because you need custom-made magnesium dies for every color you use. With hot foil, you can’t make colors blend and gradated. Only solid colors can be used in the hot stamping process.

The whole idea of print marketing is to be noticed and remembered. As I said before, you need something that grabs attention. Akuafoil full color foil is the perfect affordable solution to improving a business’ branding. There are so many ways to use Akuafoil printed products for advertising, direct mail marketing, packaging, social events, trade shows, meeting and conferences, fundraisers and anything else you can think of to improve your business’ ROI.

Monday, July 14, 2014


Here are some valuable tips on how to increase sales with affordable printed flyer promotions. Promotional flyers are not expensive as long as you get a high conversion rate. There are many reasons why flyers may not be working for you as hard as they could be. It may sound harsh but nobody cares about your company, your product or your equipment. What they do care about is great customer service and what you are selling is a benefit to them. Using fast food and restaurants as an example, here is how you can apply these tips to any business, product or service. Take advantage of affordable flyer printing.

1.     While printing flyers, keep in mind that, before you start telling them what you are selling, tell them in your headline why they need it and how it will make their lives better. There’s an old advertising adage, “Sell The Sizzle And They’ll Buy The Steak”. Customers are looking for a solution to a problem. It could be as simple as, “what’s for dinner?”

2.     Write a compelling call to action headline at the top of your flyer. “Buy One Get One Free” could be a great way of getting customers attention. Select the slowest day of the week and make the offer for that day. Near the bottom of the flyer offer a 20% or other discount coupon for those who can’t take advantage of your headline offer. This extends the life of your promotion. Print flyer with one side giving a “two for the price of one” offer or any other offer you want to make. The other side of the flyer could be a take out menu or other promotion that will attract attention.

3.     It makes sense for businesses to use multi-marketing with a flyer thereby drawing the customer to your website as well. Instead of using your home page, an effective way to involve customers is to create a new landing page or a new dedicated URL. This makes result tracking easy and gets fast feedback. Offer discount coupons or a code number for online offers that can change weekly or monthly.

4.     If you are a creative person and would like to design your own flyer, be sure to checkout the printing requirements needed to make your flyer print correctly. Use free flyer templates to start your layout giving you guides for bleeds and safety areas. If you don’t have time or it’s more than you want to learn, save yourself a lot of headache and hire a local designer that specializes in print production. Another option is to find a flyer printing services. The benefits of having someone else design for you are that this is cheap insurance, you won’t have printing problems and the printing service will be responsible for the quality of the printing. You won’t be in the middle if a problem occurs.

5.  Be sure to design a flyer format that can be used many times so your flyers becomes a recognizable branding tool that people will respond to. Keep this format every time you send out a new flyer to strengthen your branding.

6.     Your flyer represents your business. Don’t skimp on thin paper to save a few dollars. The old adage is “you get what you paid for”. A first impression is instantly made when your flyer promotion is picked up. People will notice the quality of the paper your flyer is printed on. If it’s too thin it will feel cheap.  Flyers printed on a thicker stock create the impression of quality. The minimum paperweight should be no less than 80 lb book weight. For a bigger bang, 100 lb book is not much more expensive and worth the cost. Other heavier paperweights for consideration are 100 lb cover weight and heavy 14 pt or extra heavy 16 pt card weight.

7.     For cheap local distribution consider Every Door Direct Mail(EDDM) a USPS direct mail distribution service that only costs $.175 for each piece. You can target every home or home and business in your best demographic areas, right down to the carrier route. The advantages are low cost and you don’t need a bulk permit, expensive mail lists or imprinting of addresses. It’s faster than bulk mail so you get a quicker response. Be sure to follow the post office requirements and you’ll get an incredible bargain.

8.     Printing flyer promotions is not a one-time deal. Flyers won’t bring high results unless you make it a marketing campaign. Print advertising works best only if it’s distributed to the same people at least once a month with different offers. This is the way to build your business and confidence in your brand.

Implementing these tips while printing flyers will create a high ROI and keeping your brand in the front of people’s minds. When they think of a product or service that you provide you want them to think of you and your business name.

Thursday, July 10, 2014


A budget for a marketing plan is most important first step in developing a new business. This is your path to reaching new customer. Of course the best way to start is to use cross marketing, both printing and internet to attract customers. But with a low budget many small business can’t do both.

Full color printing online is cheapest and faster way to getting your message out to lots of people in a short time. Every business needs business cards to hand out. Most business use direct mail postcards, flyers and brochures as standard marketing tools to advertise promotions and new products and services.

Custom printed top quality full color business cards make an impressive first impression. You will need to attract attention, get noticed and remembered. There are many business card options to choose from.  A standard business card should be printed on 14 or 16 point card stock with products on 20 and 21 Pt  plastic stock with round corners. Anything less will feel cheap and flimsy and if it’s heavier it will be to stiff. Inexpensive business cards should be printed in full color with choices of high gloss UV coating, matte / dull coating or no coating. You can write on matte or uncoated cards. High gloss spot UV coating on selected areas on your can add flair to your business card with cards to create a matte / high gloss effect.  It’s a little more expensive but worth it if you want to stand out.

EndurACE cards and flyers on printed on 10 Pt. water proof, tear and fade resistant synthetic paper. It’s the perfect solution for harsh environments both indoors and out.

If you want a truly unique business cards that is so unforgettable it will be remembered even if your name is forgetting choose a WOW FACTOR supper card with eye candy. Choose an elegant smooth silk laminated card that is water and tear resistant. Add spot UV coating and / or stunning gold or  silver foil.

Akuafoil cards print every CMYK color into foil. They are printed  on heavy 16 Pt. card stock and you You can make as many foil colors you want and mix them to make solids, blends, gradations and halftones. You can choose between no coating, UV coating or spot UV  coating. Foil cards are not as expensive as you may think. They use a cold foil process that does not need expensive dyes or hot foil stamping. The foil is printed on the business card using a process using a process the was reserved for book covers, labels and packaging. This foil printing service is not available for business cards, postcards and flyers.

Plastic cards are very popular because they are an eye magnet that’s sturdy. They are available in clear, frosted and white plastic. They last for a long time. They come with rounded corners in your choice of 1/8 or 1/4 inches.  Standard business card size is available on 20 pt stock or

Lenticular cards can tell a story in 2 or 3 flips. They are printed on 21 Pt. card stock and come with rounded corner  to protect for sharp edges. Most lenticular card are printed in China so thay have to go through customs and take a long time to be delivered if there is a problem you will have to pay to print them again. We print lenticular right here in the United States and they are a 100% guaranteed to be printed correctly from you files.  

Postcards are a  great marketing tool. Most of the business card effect are available with postcards.
Local businesses can take advantage of Every Door Direct Mail (EDDM), a USPS service the distributes mail to every home and home and business in your selected carrier route for $ .175 each piece.

When compared to building a website and paying for design, programming and expensive constant search engine optimization and content writing as well as social marketing that’s necessary to get a high ranking to keep you on the first page if you can get there which is unlikely if you have a new url. First page can never be guaranteed no matter how much money you spend on pay per click unless you ready to get in a bidding war with your competition. The truth is very few people ever click on paid ads.

Wednesday, July 9, 2014


Cheap brochure printing is an essential marketing strategy for big and small companies. Full color brochures are used as a promotional tool to display a business products and services to buyers. Full color brochures are an effective way to show photos and graphics that describe what a company has to offer in an impressive and affordable way.

When planning content for a cheap brochure, it’s a good idea to properly light your products so they look attractive. Don’t even think about taking a photo off the internet. Photos on the internet are 72 dpi, which is low resolution. Your photo must be 300 dpi when you print on a press. Don’t use a copy of anything that has been printed before, it won’t be sharp and scanning picks up the dots, not a sharp image.

Writing content for a cheap brochure can be difficult for many small business owners. The fact is you know your products and services better than anyone else so you must spend time listing all the points you want to cover. One of the most important things a promotional brochure can do is to tell the reader how they will benefit and how your product is of greater value than your competitors. Show why your products will make their life easier when they buy what you are selling..

It’s best to plan the content of a custom brochure before you even think about the design. If you’ve never designed a brochure yourself, you may want to hire a professional designer that specializes in printing production. This will avoid technical problems when it’s ready to print. If you plan to save money and do the production yourself, be sure to read the printers file requirements and check out their FAQ page which are on many printing web sites

One of the cheapest ways to print a brochure is to compare online cheap brochure printing services. Checking prices is easy. Don’t make the mistake of going with the lowest price. Savvy print buyers compare the price and the value.
All online printing services are not the same; they all have different presses and capabilities. In wanting to print a brochure, it is value for your money you want, not just the cheapest price.

Once you know the quantity, size and how many pages your brochure will be, contact some online full color printing companies. Of course, everybody wants an attractive brochure to attract attention but there are lots for options to consider when finding the best value. A top quality cheap color brochure should be printed on glossy 100 Lb. book weight paper. The inks sit on top of the gloss coating so the printing is brighter and sharper. This also keep the inks from being absorbed into the paper fiber. It is standard for online printing shops with newer modern presses to add aqueous coating to protect the sheet from scratching and scuffing. To get the best value, look for a printer that offers aqueous coating at no additional cost. Some printers with older press might offer varnish instead. The problem with varnish is it adds extra cost because it’s applied after the job is printed and the ink is dry. Varnish emits harmful volatile organic compounds (VOC’s) and it’s suspected to cause cancer in humans. Don’t accept varnish instead find another printing service.

Like everything else in life, it takes due diligence to find the best value cheap brochure printing service. Remember your brochure will be judged on quality as well as design. The quality of your brochure reflects on the quality of your products. Take the time to find value as well as quality at the cheapest price.