Wednesday, April 6, 2011

COLOR PRINTING WHOLESALE - ONLINE CHEAP PRICES AND HIGH QUALITY

There aren’t many things you can by cheaper today than 10 years ago. High quality full color printing wholesale is one of the few exceptions of the best value buys any business can make. The truth is printing is no longer an art or a craft. The old expert master printers are now with the dodo birds. Gone are the type houses, air brush artists, color separators, film strippers and master pressman who would work miracles to bring out the most on a difficult printing job.

Now anybody with very little knowledge can replace the creative high professional craftsman with just a digital camera and an inexpensive computer. Printing is now a technology. While great design and layout are still an art, tools are available to anybody that wants to do it themselves. Digital automated color separations have been replaced by direct to plate technologies. Computers now do press stripping easily and more accurately. Newer presses read the colors and set the ink levels. Old style solvent based inks and varnish have been replaced by vegetable based inks and aqueous coatings to protect the environment.

Online printing services have replaced many local printers except for most simple 1 and 2 color jobs. With the replacement of all the highly trained craftspeople, printing prices have dropped accordingly. 10 years ago 1,000 color business cards would cost $100 - $200. Today even better color business cards with free matte or UV coating costs less than $40 online. Today 1, 000 8.5 X 11 flyers with free aqueous coating cost under $200 and the quality is better.

There are over 100,000 online printers all competing for your work. It’s one of the few places price wars occur. The problem for the consumer is not the price, it is selecting the best printing service that will give quality, price and value. Not all online printers are the same.

For example, printer A charges $29 for 1,000 business cards. These cards are printed on thin 12 Pt card stock. They upcharge you $10 more for printing the back side and the only coating available is varnish. If you want a glossy UV coating, there is another extra charge. A savvy buyer would know that this offer might not be as good as it sounds. One give-away is varnish, which is only used on old style presses that do not have inline coating towers.

Printer B is offering 1,000 business cards printed on heavy 14 or extra heavy 16 point card stock printing full color on both sides with matte or UV laminate coating for $ 36 with everything included. There are no surprises or extra charges. They provide quality, price and service.

Both customers can be happy with their deals and their printing services. But which one got the better value? It’s fine if you selected the lowest price if you are aware of what you are really getting on printer A site and how much it really will cost you. Some online printing services would rather give quality as its most important offer. They believe in offering the best price for the best product. Be sure to look for the details of exactly what you’re buying. Paperweight and finish are important. Don’t complain later. It will do you no good if you didn’t ask the right questions.

Some of the best choice online printing services also offer unique WOW Factor effects. These are special choices such as spot UV, foil, silver, colored metallics, waterproof stock, plastic, or silk laminated, to name a few. You may not need them today but it does show that this printer is up-to-date with state of the art choices. If the prices are comparable, you may be best served by choosing a printing service that offers these special services with the knowledge that you may want to use them in the future. By establishing a relationship now you know you have a reliable printer you can trust if the time comes when you wish to add some creativity to your marketing in order to get noticed. You can also be assured if an online printing service can offer WOW Factor effect, they are using the latest technologies for the highest quality and fast turn-a-round.

Finding the right printer is important to every business. Remember all printers are not alike. Cheap price does not mean best value. Be aware of what you are getting for your printing dollar. Look for a printer who offers all the advantages- quality, price, service and value.


Wholesale color printing services with are used by marketing professionals with big custom printing budgets. Small and medium sized business can level the playing field with wholesale priced high quality color printing you can order online from: http://www.colorprintingpros.com

Now is the time to take the challenge which could put your business on a new road to success. It costs nothing more than a few minutes to see how affordable and easy using a personal online color printing service is. Make your business stand out as a leader in your field. Go to hppt://www.colorprintingpros.com and see all the useful custom printed marketing tools to help you make your business grow.

Monday, April 4, 2011

TRADING CARDS WHETHER BUSINESS OR PERSONAL CREATE HAPPINESS

When writing about trading cards it's easy to smile and get nostalgic. I remember when I was a kid and how important they were for socializing after school. Trading cards are still popular today, but they have taken on a new personal roll. Now every kid can become a sport hero with his or her own trading cards. They’re also very popular with adults too, and not just athletes.

Personal trading cards are used like business cards for social events. Kids love to trade cards with their picture and a short bio about them. They like to hand them out at team sports events because it's a cool thing to do. Many teams have sets printed for each team member and different team trade cards. Hobbyists hand out their personal trading cards and collect from others attendees at group meetings and conventions. Schools can create trading cards for their athlete students to share with other schools.

Custom printed trading cards make a cheap give-a-ways for cast members of corporate promotions, trade shows and charity events. In most areas of interest history buffs collect individual trading cards and sets of characters that include their brief story and photos. Police and fire departments have found them very useful to hand out at community events.

Anybody can have his or her own card to trade, hand out and exchange. They are popular with all age groups, and can be used as a personal business card so you will be remembered.

High quality trading cards should be printed full color on extra heavy 16 Pt gloss card stock and finished with a high gloss UV or matte coating to protect them for handling. You can find the trading card printers from many online printing services.

If your a mom, dad, grandparent, aunt, uncle, cousin, friend or any one that’s looking for a great original gift idea. All you need is a photo and a short story and you can make your own personal trading cards for a loved one. At the bottom of the article is a link for a trading card template so you can design it yourself or if that's not your thing ask your printer if they can put it together for you. It might be smart to pay a small fee and have it done right the first time and ready to print. Before it goes to press you should receive a digital proof for your final approval. The minimum quantity that economical to print is 100 cards but you can order 25,000 or more if you’re a famous celebrity. Everybody gets a smile on their face when you had them your personal trading card.

HOW TO GET STRONG BRANDING FOR LITTLE MONEY

In today's business climate, creating a strong brand is the most effective investment you can make for your business. A recognized brand is the best way to make your business stand out from your competitors. By creating a brand that people trust, not only will you be able to claim attention, you will be able to capture it. If you're are able to hold people's attention, you have a customer base.


This means that instead of needing to get your customers, your customers will come to you. Branding is also a best way to cultivate customer loyalty. When you have loyal customers who recognize the quality of your product or serves, they will actually go out and sell for you by recommending your business to their friends, family and colleagues.

While a brand is more than a logo or a slogan, visual communication is a major component of establishing a strong brand. In general, people are visual creatures. To establish and convey your brand and its message, you need strong visuals that communicate the distinctiveness of your business.


It's probably not in your budget to plan for magazine, radio or tv marketing. Use your printed marketing collateral materials and packaging as an inexpensive opportunity to visually communicate your brand to potential and current customers. With printed advertising, sales and marketing literature, you are able to decide how you want your business to be remembered. While many businesses miss this opportunity by settling for marketing materials that are boring and unoriginal, savvy entrepreneurs can make their marketing materials stand out and grab attention using a strong visual WOW FACTOR effect, like plastic cards, silver metallic ink, colored metallic effects, gold or silver foil on silk laminated paper or spot UV coating.


When someone receives your printed marketing materials, they need to be drawn to reading your message, to accomplish this use your choice of eye candy printing effects to create a powerful attention getting visual. You have less than a second to seize the moment.


If you want to highlight a specific area of text, you can use spot UV coating. This works great to spotlight a special offer or discount or call to action. If you want an elegant look matte/dull finish is a good choice for your cards. This is an excellent choice for any business that is branding itself as a luxury option. You can also combine matte aqueous coating with high gloss spot UV coating for a very impressive presentation.


Because people will hold your printed marketing material as they look at its design and read what it says, their sense of touch also plays a role in how they perceive your brand. To stand out from other businesses use lheavy weight papers. Fourteen or sixteen point card stock is a great choice. by using a heavy papers, you will be perceive as a professional quality leader.


In addition to coatings and stock, when you order your marketing materials from an online printing company that offers these unique options, you will establish your business as different then your competitors. This may sound expensive until you acturally see how affordable it is even if you’re a start-up or small business you can level the playing field.

CHEAP BUSINESS CARDS ONLINE – 10 TIPS TO FIND A GREAT PRINTER

Cheap business cards and cheap business cards online are two of the most popular business search terms online. Google results for cheap business cards are about eleven million, four hundred thousand at the writing of this article. Can all of these printers be wonderful? So how do you find the best deal? Do you buy the lowest price or the best value you can find? Chances are you will check out a few online printers. On some, you can find exactly what you are looking for in one or two clicks with an easy quick quote and a user-friendly order form. That’s a good start, but how do you know your getting the best deal for your money.

Business cards are the most important marketing tool for most businesses. They create the first impression others will have of your business so it’s important to get the best deal you can.

There are a few things you should look for to get the cheapest, more affordable deal without losing quality.

  1. How long have they been in business? Newer companies may not be as reliable and don’t have long track records of customer satisfaction.

  1. Call them to see how helpful they are offline. Do they respond to your questions knowledgably and professionally?

  1. Do they offer free file checks and free PDF proofing online?

  1. What is their standard turn-a-round time?

  1. Are their shipping rates reasonable? Some offer low prices and high shipping rates. Beware of free shipping. It’s built into the price or it’s too good to be true.

  1. Free cards are often worth what you paid for them. Remember how important your business card is. Can you afford to get them for free?

  1. If you have time, ask for free samples. Did you get them quickly? Is their quality up to your expectations?

  1. Paper weights for business cards are important. They should be heavy 14 Pt. or extra heavy 16 Pt. card stocks so they feel important and not too flimsy. Some printers offer 16 Pt. at no additional charge for a better value.

  1. Is overall UV or matte coating included? Coating puts a protective finish over the ink and adds a professional look and feel. If there’s an up charge for coating, are you really getting the best value?

  1. Does your online business card printing service guarantee the highest quality and offer lot of different styles of cards? If they do, it’s safe to guess that business cards are one of their specialties.

If you follow these tips, you can be sure you have found a company that can meet or exceed your expectation. Just remember to look at the details of the offer not just the lowest price.

WHOLESALE POSTCARDS – LOW COST, HIGH RETURN

Wholesale postcards are one of the most popular marketing tools because they’re cheap and create a very high return. It’s hard to find a better marketing investment than cheap, wholesale postcards. Timed direct mail postcard promotions not only increase sales, but also increase brand awareness too.

Wholesale postcards are a magnet that pulls in new business for just about any product or service. It’s easy to attract more new business using a direct mail postcard campaign. Few can resist a deep discount or 2 for one offers especially in this difficult economy. Postcard deals are very popular with past customers and will attract new ones who otherwise may not be interested. Savvy business owners know when times are hard and customers are spending less, postcard-marketing promotions are a very effective way to increase sales.

Consumers get so many spam emails, most are never opened. Postcards have less competition and a high read rate. They keep your business in front of customer’s eyes like a mini 2 sides billboard. Use one side as a poster and the other for details. They can be used for timely announcements to notify existing customers it’s time to renew their contract. Use them as gift certificates, coupons, invitations or tickets. Their uses are only limited by your imagination. Tear-off postcards are perforated so it’s easy to tear off a coupon for redemption.

High quality full color postcards are available in many sizes from small 4 X 6 to jumbo 6 X 9 or larger. Consider 4 X 6 or 4.25 X 6 cards for their cheaper postal rate. Larger cards require higher postal rates. The trade off is size.

The most effective postcards have an eye candy photo or image to attract attention and simple call to action copy. Keep it short with a sweet offer. Don’t go into detail; use bullet points to get your message out. Be sure to make your offer time sensitive and have an expiration date on your offer. Your post card should have a gloss UV coating on one side and no coating on the mailing side so they can be easily addressed.

Another way to stand out and get noticed is to use a WOW Factor printing effect such as spot UV coating which can be selectively applied to both side of the card and you will still be able to address it. A few online printers offer other WOW Factor options like extra heavy 16 Pt card stock, matte finish, metallic silver ink, colored metallic effects and even waterproof postcards for outdoor use or eco-friendly 30% recycled linen postcards.


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If you’re new to using direct mail postcard campaigns to increase sales, you can start

slow to test the waters and refine your message. Start with test mailing of 1,000, it doesn’t cost a lot and you will see for yourself how profitable they can be. One last though…if you think you can’t afford a test mailing, that’s the best reason to do it. Remember using cheap wholesale postcards are one of the cheapest ways to grow your business.

Friday, October 29, 2010

Business Cards Are Crucial To Business

Your business card is likely to be one of the first pieces of advertising that a prospective client or customer will see. It is certainly one of the only pieces of advertising that will fit neatly into their wallet or purse. There are many reasons why business cards are so incredibly important to the success of your company, and we will go over some of these reasons in this article.

Firstly, they are a vital networking tool. If you are trying to spread the word of your products and services, you need something professional-looking to hand to prospective customers and clients so that they know how to contact you for more information when they have a need. Simply digging in your purse or your pocket for a piece of scrap paper to scrawl your company’s website address or phone number is not impressive, and it makes you come across as very unorganised. That’s not really the image you want to give your company, is it? It is much quicker, slicker and more professional to be able to hand over a well-designed business card with all of your contact information on it.

Business cards are also a very effective method of advertising. Business cards are cheap and you can even use a business card as a portable mini poster that draws attention. A double panelled business card is great for this. Your business card should be well designed so it is kept for later reference. Sometimes it’s even a good idea to put a few business cards into a small package to be sent to a customer, so that the customer may recommend you to a friend. It is as easy and convenient as handing over a card. Business cards are cheap, too. For the amount that business card printing costs, it would be madness to choose not to utilize this hugely powerful networking and advertising tool. Take the time to pick an eye catching logo or photograph, and make sure that all of your contact information is on the card. There’s no need to over-inform your prospective customer on your business card; simply pointing them in the right direction, where they can find more information about your products and services, is enough. Some people choose to have a slogan on their business card and others do not; it is your choice.

Choosing a company to handle your business card printing is not a decision to be taken lightly, considering how crucial they are to the success of your company. Color Printing Pros offer complete control over how your business cards turn out, and can offer special effects (many of them as free upgrades) to make your company stand out from the others.

Business Card Printing

You probably won’t realize quite how many options there are for printing your business cards until you actually start the process. This is why it is vital to use an online printing service that has the knowledge and experience to make it easier.

The first choice you will have to make is what card stock to use for your business cards. A lot of companies will settle for using flimsy 10 or 12 point card stock, and will advise this as acceptable, but it is better to use 14 or 16 point stock. It is obviously more durable, and gives your business cards that expensive look. However, it needn’t be expensive. Color Printing Pros offer a free upgrade from their standard heavy 14 to extra heavy 16 point card stock. You could even choose the eco friendly linen option that contains at least 30% recycled material and has an attractive linen uncoated texture. This is a good option if you want your company to be branded as a “green” one, which is very important in this day and age. Want something really different? try one of the latest stocks Color Printing Pros has added for that WOW Factor effect such as transparent plastic, waterproof cards or silk laminated. Be the first with these new stocks that offer you that one-of-a-kind looks.

When it comes to the design and color of your business cards, there are yet more options. You can choose to have both sides of your card in full color, one side black and white or one side blank. You can also have a combination of attractive and eye-catching metallic inks on the front or back (or both) of your business card. Good use of color will be eye catching and help set your card apart from the rest.

The finish of your card is important too. Again, there are many different options to choose from to make your card exactly how you want it to be. Overall gloss UV coating comes as standard on all 14 and 16pt card stock. It is environmentally friendly, and helps bring your design to life and to preserve it, keeping it looking fresh. However, you can feel free to opt out of this and have your card finished in a dull matte instead. This certainly adds an elegant look and feel to your business card, and works very well over type as it removes any glare.

Spot UV coating is a wonderful way to draw the eye to your logo or design. This is when the glossy coating is only applied to a specific area of the printed product, and it gives your business cards a really professional, premium look. The contrast between the matte background and the shine of the design is very impressive. You can also opt for using silver metallic ink or colored metallic effects to give fantastic unique stunning effects.

Of course, making sense of all of these options can be somewhat daunting. If you don’t feel inspired to start from scratch, you can always make use of the templates at Color Printing Pros to either model your design on or to just give a little inspiration.

You can trust Color Printing Pros to make the business card printing process as easy and enjoyable as possible, whilst giving you full creative control and plenty of help along the way, should you need it.