HOW TO FIND THE BEST ONLINE FULL COLOR PRINTING SERVICE

You can save quite a lot of money buying your companies advertising, sales and marketing literature online. By combining your job with other common jobs and sharing the cost of a gang run you only pay for the amount of real estate on the press you use. This benefits you but be sure you are getting quality as well as price.

There are over 3 million printer sites on the internet. They are all fighting for your business. Some are excellent and some are scams and thieves. Most are average and will get the job done. Even if you narrow down your search and google on one of the most popular search terms “cheap business cards”, you will find over 700,000 responses. Finding the best one for your need can be a challenge.

When you have an important deadline for a trade show or need to send out cards or flyers for a direct marketing campaign, your reputation is at stake. Here are some tips that may help you become a hero by getting the biggest bang for your buck- quality as well as price.

Of course, every search term has the pay per click ads at the top and along the side of the page. The companies with the top positions in the paid areas are not always the best deal. Positioning on these pages are determined by auction. The company that pays the most gets the best spots. These positions have nothing to do with quality or service. They merely represent the companies with the biggest budgets for that spot at that time of day, week or month. Every few minutes or hours they move around and change positions until their daily budgets run out.

Most experienced search engine users prefer using the organic listed sites directly below the sponsored area. To get and maintain good organic positioning, these companies have to work really hard over a long period of time and that’s a plus but it’s no guarantee that they are the best value. You need to also be aware that some of these companies are the same site under multiple names. When you click on these sites, they all look and work the same and their pricing is the same too. The only change is their name and logo on the top. You may think you made a better choice by choosing one over the other and that’s their strategy. They are just clones trying to keep the individual quality cheaper printer from getting discovered.

Most of us are suckers for the lowest prince. But the lowest price is often not the best value. For example, when you order the house wine in most restaurants it’s generally the cheapest. The truth is the restaurant makes the most profit from the house wine. For some people who are looking only for the cheapest price and don’t care about quality and value, this is just fine. They got what they paid for. Would you order it if you were entertaining an important client you wanted to impress? Probably not. Be sure to look for that commercial printer who offers quality, service and price.

For free samples and more information about quality full color printing, go to Color Printing Pros: http://www.colorprintingpros.com or call 800.598.1841 or 818.735.0385.

COLOR PRINTING PROS saves you money, and offers CHEAP TRADE PRICES while still offering SERVICE and QUALITY. You supply the files and we will do the rest.

PRINT CHEAP FLYERS TO GET HIGH RETURNS

Millions of businesses receive high ROI using cheap flyers. Why? Flyers attract attention. Some of the things businesses do with printed color flyers include advertise new promotions, introduce new products and services, offer specials and discounts, and make announcements.

Flyer printing has been used as a powerful marketing tool since the invention of the printing press. High quality low-tech flyers find and passively convert customers when they weren’t even thinking about your products and services. Flyers activate both tactile and visual senses. They can be held in your hands and be saved so buyers can learn the benefits of your products or services. Flyers explain how the lives of the reader will be better when they buy what your offering.  Online marketing can only be read on a computer.

The big difference between offline and online marketing is printing color flyers are passive so they can sell products and services the buyer didn’t know they needed. Customers can be motivated with the benefits of your offer and your promotion will be kept for future viewing. When you send out a flyer your customers will not see your competitors and comparison offers.

When buyers search online, unless you’re on the first page of your target market you probably won’t be found. One thing is for sure, your competitors will be found.  I’m not saying you don’t need a presence online. What I am saying is, that they both work in different ways and have their own advantages and disadvantages.

Savvy marketing strategists use both print and online services to maximize their customer base to find new business. Printed flyers are cheap, fast and easily targeted to the buys. Online marketing is expensive with slow results and it’s very difficult to get and stay on the first page in every competitive market sector.

Color Printing Pros flyer templates are free and available in many sizes, all the folds are indicated for easy and fast layouts and designs.

BRANDING WITH WOW FACTOR EFFECTS

When someone looks at one of your marketing materials, they are not only reading what is printed. They are also looking at the design of your marketing material as a whole. One way to capitalize on this is to use a WOW factor coating for your business card, brochure, flyer or other marketing material. If you want to highlight a specific area of text, you can use spot UV coating. This works great to highlight a special offer or discount that you include on your marketing material. If you want to give your marketing material a cohesive but unique look, you can use a matte/dull finish. This is an excellent choice for any business that is branding itself as a luxury option.

Because people will hold your printed marketing material as they look at its design and read what it says, their sense of touch also plays a role in how they perceive your company. To stand out from other "flimsy" businesses, you can use a WOW factor stock of 14PT or free upgrade 16PT. By using a heavy stock, people will perceive your business as a strong and robust authority. This will also make people more likely to hold on to your marketing material when they throw other businesses' materials away.

Print stunning gold and silver foil business cards without expensive dies and hot stamping. Color Printing Pros prints top quality foil business cards inline as a 5^th color.  This new cold foil process is easy to make with just a simple black mask were you want the foil. Your business card is printed on a luxurious extra heavy smooth silk laminated cards stock that will create an impressive first impression.

In addition to coatings and stock, when you order your marketing materials from an online printing company, you will be able to take advantage of additional WOW factor options like gold or silver foiled business cards. Ordering online also makes it easy to secure high quality marketing materials that are sold at low wholesale prices.

CHOOSING THE BEST BUSINESS CARD

There are so many ways to print business cards that it can be confusing.  Choosing the best business cards for your business requires some thought. To find out which type of card is best for you and your business,  ask yourself some questions about how you define your business.

• For businesses that are conservative professional practices, a subdued matte or silk laminate finish on a 16 pt. business card stock would be appropriate.

• The best business card for a jewelry store or luxury item business is a gold or silver foil on a silk card would be an excellent choice.

• 3.5 X 4 fold over business cards offer more information than a standard 3.5 X 2 card. They can be used as a mini brochure. Businesses wanting to provide more information than a standard business card provides will find this type helpful.

• Magnet business cards are the best cards for home service repair businesses and restaurants or take-out foods that deliver. Magnet cards with your name and emergency service phone numbers make a great promotion with a long life.

For businesses that want a unique stand out business card that will attract attention, consider a card with an eye candy Wow factor effect.

• Spot UV coating is a popular choice

• Plastic cards with your choice of clear, frosted or white will be remembered.

• EveryColor foil is a new process that lets you create blends and gradations of every     cymk color and convert it to foil.

•  Lenticular business cards tell a story.  People love them because they are fun to play with and are shown to other people.  Your name may be forgotten but your card will not.

Color Printing Pros has free business card templates for all these business cards. They make creating your card easy and simple.

We love to help and answer questions. You can email or call Color Printing Pros at 800.598.1814. We are here for you.

BOOKMARKS - A GREAT WAY TO MARKET YOUR BUSINESS

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Despite what techies may think, people still love reading paperback and hardcover books.  If you need proof, just walk into any bookstore or library, and you will find plenty of people looking for or enjoying a paperback or hardcover book. 

Since people still read paperback and hardcover books, they still need a way to keep track of how far they have read in a book.  And although it's by no means new or cutting-edge, a bookmark is still the most effective way to accomplish this task. 

When someone is reading a book, they are going to see their bookmark on a regular basis.  Each time they open and close their book, they will see the bookmark that they are using.  This regular exposure makes a bookmark a valuable marketing opportunity. 

Not only is a bookmark a valuable marketing opportunity, but it is also a cheap one.  While marketing with bookmarks can delver a lot of value for your business, it doesn't cost much to print them.  Therefore, even if your marketing budget is fairly tight, you can still take advantage of this opportunity.  In addition to being cheap, when you order from an online bookmark printing service, you will be able to choose the stock your bookmark is printed on, as well as its finish.  Best of all, placing an online bookmark printing order is easy, and you can rest assured that the bookmarks you receive will be very high quality. 

So, what's the best way to market your business with bookmarks?  Well, there are actually several effective ways that you can use bookmarks to market your business.  The first method for marketing with bookmarks is to use them as a giveaway.  You can give them to customers who visit your business, as well as potential customers you meet in person or target through a mailing.  To obtain the best results from this method, you will want to put an offer on your bookmark that will motivate people to come back to your business, or visit it for the first time.  Depending on your business, what you offer can be anything from a special discount to giving them something for free when they make a purchase from you. 

Another way to successfully market your business with bookmarks is to use them to spread awareness about your brand.  Because people will look at your bookmark on a regular basis, it can help you establish a strong brand identity.  For this method to work well, you will want to not only create a bookmark that conveys your brand, but also one that people really like, which will ensure that they continue to use it.  A great way to do this is by incorporating a WOW Factor into your bookmark's design. Using a Spot UV effect can add both a textural and visual experience unlike ordinary bookmarks. The idea behind a full color printed bookmark as a marketing tool is to attract positive attention and create interest in your message. Spot UV coating is an affordable technique that separates your promotion from your competition.