CHEAP BUSINESS CARDS WITH A WOW FACTOR

Everybody needs business cards. Full color business cards can be one of the most effective sales and marketing tool you have. They can be the wedge to separate you from your competitors.
With state of the art printing, you can print cheap business cards and add the Wow Factor to help brand yourself from your competition without breaking the bank. It is amazing how many entrepreneurs and small business people could benefit from a new, inexpensive business card but don't. New business cards can revitalize you and give you reason to feel good about going after new business.


WHAT IS A CHEAP BUSINESS CARD??
You can go online and find full color business cards for as low as $9.95 for 100. They are generally printed on color copiers using thin 10 or 12 Pt card stock with no coating. Sure, they will get your name and company out there and you will be saving some money in the process. But what kind of first impression are they making about you and your company? You only get one opportunity to make a good first impression and that’s the one that sticks.


Wouldn’t you be wiser to spend about $25 for 100 cards? I’m sure the extra cost will not break the bank. But what are you getting for this extra cost? You can get a card printed on heavier 14 point quality card stock that feels good to the touch and has a UV coated finish. These cards look and feel great and indicate to the receiver that you care about quality. Isn’t this what you want to represent you and your business? If you can use 1000 or more cards for under $100 dollars, you can even get them printed on heavy 16 point card stock at no additional cost and have UV or aqueous matte coating on them.


When you use a high quality full color business card printed on quality card stock that’s finished with a UV or matte coating, you can look forward to the opportunity of handing out your card and impressing the receiver. Chances are you will get a positive reaction like “nice card”. How much is that worth? I’m sure, most of us agree that it’s just basic business common sense to show you understand quality.


If you agree that quality and value are more important than just the lowest price, then why not go to the next level...The WOW Factor!!. Stand out from the crowd. The Wow Factor is the tool that helps assure that you will get noticed. Using the new affordable printing technologies (offered by a very few online printers), you can create a very important first lasting impression- one that makes you remembered. It is now possible to add a spot UV coating to selected areas of your business card creating a combination glossy / matte look or high / low finish. Or you can print your full color card with a silver foil or gold foil. Other ways to add that important WOW factor is to use colored foils or 3D/ 4D lenticular effects.  Just a short time ago these techniques were impossible or the cost was way over most budgets. It is now very affordable as new printing technologies become available.

As with many new technologies that produce successful results (and these do), it’s just a matter of time before they become routine. Now is the time to take advantage of these new and uncommon looks and add the Wow Factor appeal to your business cards. Using these new techniques can help separate you from your competition. Why not try them on your next printing job and see the results for yourself!

For free samples and more information about Wow Factor printing, go to Color Printing Pros.

LENTICULAR CARDS ARE THE MOST UNIQUE AND EFFECTIVE PROMOTIONAL PRODUCT

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Lenticular cards such as business cards and postcards from Color Printing Pros are very effective promotional products. Research has shown that 3D and 4D pictures attract more attention 6.5 times more than ordinary flat pictures. People will stop and examine these objects for a long time. Many will save them as souvenirs to show others. Rarely are they thrown in trash like ordinary cards. Isn’t that what you want? This increased interest is more effective marketing than ordinary cards.

Lenticular cards are a new product that offers you dimensional print to deliver twice the message in the same print. This card is a Lenticular product that allows you to have two or three different pictures in one. You take your images and create a swapping effect, each image vanishing and then reappearing from one to another as you move it up and down. There is a backing that can also be printed in normal 4 color process. Total thickness with both plastic LenTek viewer and backing is 21pt.  Only the front side will have the lenticular effect. Your images will transition from one to another as you move the card up and down. Right now these cards have only a vertical transition or flip. Need information as to how to create a lenticular card, there is a help page for you.

Consumers are bombarded with marketing messages every single day. From the often annoying ads that they see on TV to billboards on the side of the road to the banner ads that are present on virtually every website, consumers are constantly being told to buy, buy, buy. As a result of this constant bombardment, consumers have to filter many of these messages to avoid being overloaded. Because they filter many marketing messages, companies that rely on generic marketing approaches are not going to be able to effectively reach consumers.

In order to bypass consumers' marketing filter, your marketing needs to get their attention. By taking a unique approach that grabs their attention, they will turn off their filter and actually absorb what you have to say to them. The best way to get this crucial marketing edge is to set yourself apart with WOW factor effects. By using WOW factor effects like a lenticular 3D card, you can rise above your competitors and grab the attention of your potential customers.

ATTRACT ATTENTION WITH POSTCARD PRINTING

Postcard promotions fill mailboxes every day and a majority of households don’t read them and instead put them directly into the trash. The average 1 to 3% conversion rate can be greatly improved by adding a secret sauce.  To improve your odds, you need Wow Factor that captures eyes like a magnet. Color Printing Pros supplies Wowfactor options.

 

The reason most postcards go unnoticed is they are not interesting and don’t grab the eye. It takes just a millisecond to either lose attention or capture it. The secret to attracting instant attention is to capture the eye with something unique, unexpected and interesting so that the offer is seen.

To grab attention, you should use an eye candy wow factor that grabs attention. By using this secret, you can turn a simple cheap postcard into an affordable, powerful mailbox billboard that attracts immediate attention. Using any one of the following high tech printing effects will increase attention.   

Spot UV Coated Postcards
Spot UV coating is a high gloss laminate coating that can be placed on selected areas of a postcard. It can be used to highlight photos, illustrations, copy or backgrounds. Spot UV coating adds a modern distinguished elegance that is sure to stand out and be noticed.
By placing spot UV selectively on a solid color background you can print copy, patterns and textures. It works best with darker backgrounds because you will get a high/low contrast finish the eye can’t resist.
 

Silk Laminated Postcards

Silk laminated postcard offers a smooth silky feels that implies expensive, elegance and luxury. Silk laminated cards are very affordable. They are printed on heavy 16 pt card stock that is water and tear resistant and make a very professional strong statement of quality. The immediate reaction to a postcard is the feel. This is very important because feel is the first sense that decides quality and a positive or negative impression. If your postcard is unique and different, it will create immediate curiosity, which is the first step that takes the targeted receiver to the next step and and forces the important second look. Spot UV coating can be applied to silk laminated cards for an extra sensory pop.

Gold or Silver Foil Postcards

Gold and silver are precious metals that have been strongly desired before recorded history. They are recognized as the standard for the highest quality. Some online printing services offer a high tech process that’s less expensive than the traditional hot foil stamping process, which requires expensive stamping dies and a hot foil-stamping machine. The new cold foil process prints on silk laminated card stock. Printed foil postcards are very elegant and will create a lot of buzz. Foil is actually printed on the card inline with or without the standard CYMK color process. Costly dies and specialized hot foil machines are not needed.  The power of bright gold or silver foil printed on a postcard is irresistible and very impressive.

EveryColor Foil Postcards

EveryColor foil postcards are a designers dream. This new inexpensive process can make every CMYK color in foil. You can even make gradations and color blends never available before. It’s very simple to make as many colors as you want into foil using an easy-to-make foil mask that is a second layer under the areas you select to be foiled. Foil can be used as spot color on both sides of the card. EveryColor Wow Factor effect is spectacular and will hold attention for a long time. By using this effect, you will extend your brand awareness because these cards are kept and shown around as well as gets a lot of attention. It is so unique that it will be passed around and shown to others. These foil cards are a perfect solution to getting your promotion noticed and remembered. They are also effective as handout at trade shows, networking functions and any place people gather.

4D Lenticular Postcards

Lenticular postcards are the newest, most sophisticated extreme eye candy Wow Factor illusion you can use for a postcard campaign. Lenticular cards have 2 or 3 flips that animate your message and tell a story. Lenticular postcards always attract excitement because they are fun to play with. They make an unforgettable positive statement to reinforce your branding. They are the most powerful direct mail marketing strategy to build customer retention and branding. With a strong call to action, you will capture new buyers and attract repeat customers. Lenticular cards will attract more attention than any other postcard. 

The truth is, the first mailing of a postcard marketing campaign, probably will not produce the high return you may expect. Don’t waste your time and money unless you plan to use these strategies for at least 3 monthly mailings to the same people. The more you mail over a period of time, the stronger your branding, the higher the retention and the better your ROI.  Every Door Direct Mail Retail is a USPS cheap and effective direct mail marketing solution for targeting political campaigns, nonprofit organizations and businesses with affordable direct mail services. It's simple and easy to take advantage of this cheap direct mail service offered by your local post office. Every Door Direct Mail Retail is easily the best inexpensive marketing value for many small businesses, political campaigns and nonprofit organization.

CHOOSING THE BEST BUSINESS CARD

There are so many ways to print business cards that it can be confusing.  Choosing the best business cards for your business requires some thought. To find out which type of card is best for you and your business,  ask yourself some questions about how you define your business.

• For businesses that are conservative professional practices, a subdued matte or silk laminate finish on a 16 pt. business card stock would be appropriate.

• The best business card for a jewelry store or luxury item business is a gold or silver foil on a silk card would be an excellent choice.

• 3.5 X 4 fold over business cards offer more information than a standard 3.5 X 2 card. They can be used as a mini brochure. Businesses wanting to provide more information than a standard business card provides will find this type helpful.

• Magnet business cards are the best cards for home service repair businesses and restaurants or take-out foods that deliver. Magnet cards with your name and emergency service phone numbers make a great promotion with a long life.

For businesses that want a unique stand out business card that will attract attention, consider a card with an eye candy Wow factor effect.

• Spot UV coating is a popular choice

• Plastic cards with your choice of clear, frosted or white will be remembered.

• EveryColor foil is a new process that lets you create blends and gradations of every     cymk color and convert it to foil.

•  Lenticular business cards tell a story.  People love them because they are fun to play with and are shown to other people.  Your name may be forgotten but your card will not.

Color Printing Pros has free business card templates for all these business cards. They make creating your card easy and simple.

We love to help and answer questions. You can email or call Color Printing Pros at 800.598.1814. We are here for you.