Cheap bookmarks are an affordable promotion for small and local businesses that don’t have the resources to do expensive advertising and marketing campaigns. If your business isn’t growing because you don’t a budget or plan for a marketing promotions, you need to find a strategy that’s fast, cheap and effective. When sales are low and new or old customers aren’t buying your products or services, it’s probably because your brand isn’t in their mind so you are losing business that could have been yours. Buyers need to know what your company can do that will make their lives better and they have to remember your brand instead of your competitors.
A low cost solution to the problem is to create a powerful affordable marketing promotion campaign. One idea is to find an online wholesale custom bookmarks printing service. Everyone likes a free gift that can be used to promote your brand with a useful, soft sell bookmark. Full color bookmarks are so cheap you can give them away. They’ll work and be kept for a long lifetime because they’re useful. Bookmarks are very popular and every time anyone opens their favorite book, they see your name and contact information. When they need your product or service, your brand will be in their mind so they don’t have to look far to get your information. If they are searching online, they will find your competitors and your chances of making the sale are greatly diminished. Custom printed bookmarks with your logo, name, address, phone number and an inspirational or useful message will get attention. If you give them away as handouts, your distribution costs are $0.
If you’re creative and have a flair for design, you can design your own bookmarks but be sure to know the file requirements. The other option is to ask your printing service if they have a design department or you could hire a professional graphic designer that specializes in designing for printing. If your printing service can do it, you may what to work with them. The price may be lower and it will work like an insurance policy so you don’t get caught in the middle of a potential problem.
The message on your bookmark is important so here are 4 ideas.
1. Put a social message on one side and a marketing message on the other, for example, “Love is Reading with your Child” or “Shop Local” on one side and your promotion, “Pipe Pros Emergency Plumbing Service”, 24/7, Call 123-456 7890 on the other. Make an offer that can’t be refused. Add a code on the card so you can easily track the success of the campaign. What you put on the card is up to you, but make it powerful enough so it will have some value and will be saved.
2. Put emergency services and contact information on one side and your message on the other.
3. Print your local high school football and or basketball calendar on one side and your promotion on the other.
4. For take-outs and local restaurants include a few photos. Give a discount with a code so you can track the sale to the promotion.
The idea of any marketing promotion is to create sales and reinforce your brand. This is where graphic design is important. Your bookmark needs to be visually exiting. Color combinations, fonts, photos and illustrations have to capture the eye and hold attention to be effective.
When you consider the investment and risk compared to the good will and potential ROI, custom printed bookmarks are a very effective marketing strategy.
A low cost solution to the problem is to create a powerful affordable marketing promotion campaign. One idea is to find an online wholesale custom bookmarks printing service. Everyone likes a free gift that can be used to promote your brand with a useful, soft sell bookmark. Full color bookmarks are so cheap you can give them away. They’ll work and be kept for a long lifetime because they’re useful. Bookmarks are very popular and every time anyone opens their favorite book, they see your name and contact information. When they need your product or service, your brand will be in their mind so they don’t have to look far to get your information. If they are searching online, they will find your competitors and your chances of making the sale are greatly diminished. Custom printed bookmarks with your logo, name, address, phone number and an inspirational or useful message will get attention. If you give them away as handouts, your distribution costs are $0.
If you’re creative and have a flair for design, you can design your own bookmarks but be sure to know the file requirements. The other option is to ask your printing service if they have a design department or you could hire a professional graphic designer that specializes in designing for printing. If your printing service can do it, you may what to work with them. The price may be lower and it will work like an insurance policy so you don’t get caught in the middle of a potential problem.
The message on your bookmark is important so here are 4 ideas.
1. Put a social message on one side and a marketing message on the other, for example, “Love is Reading with your Child” or “Shop Local” on one side and your promotion, “Pipe Pros Emergency Plumbing Service”, 24/7, Call 123-456 7890 on the other. Make an offer that can’t be refused. Add a code on the card so you can easily track the success of the campaign. What you put on the card is up to you, but make it powerful enough so it will have some value and will be saved.
2. Put emergency services and contact information on one side and your message on the other.
3. Print your local high school football and or basketball calendar on one side and your promotion on the other.
4. For take-outs and local restaurants include a few photos. Give a discount with a code so you can track the sale to the promotion.
The idea of any marketing promotion is to create sales and reinforce your brand. This is where graphic design is important. Your bookmark needs to be visually exiting. Color combinations, fonts, photos and illustrations have to capture the eye and hold attention to be effective.
When you consider the investment and risk compared to the good will and potential ROI, custom printed bookmarks are a very effective marketing strategy.
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