8 TIPS TO INCREASING SALES USING FLYERS

Here are some valuable tips on how to increase sales with affordable printed flyer promotions. Promotional flyers are not expensive as long as you get a high conversion rate. There are many reasons why flyers may not be working for you as hard as they could be. It may sound harsh but nobody cares about your company, your product or your equipment. What they do care about is great customer service and what you are selling is a benefit to them. Using fast food and restaurants as an example, here is how you can apply these tips to any business, product or service. Take advantage of affordable flyer printing.

1.     While printing flyers, keep in mind that, before you start telling them what you are selling, tell them in your headline why they need it and how it will make their lives better. There’s an old advertising adage, “Sell The Sizzle And They’ll Buy The Steak”. Customers are looking for a solution to a problem. It could be as simple as, “what’s for dinner?”

2.     Write a compelling call to action headline at the top of your flyer. “Buy One Get One Free” could be a great way of getting customers attention. Select the slowest day of the week and make the offer for that day. Near the bottom of the flyer offer a 20% or other discount coupon for those who can’t take advantage of your headline offer. This extends the life of your promotion. Print flyer with one side giving a “two for the price of one” offer or any other offer you want to make. The other side of the flyer could be a take out menu or other promotion that will attract attention.

3.     It makes sense for businesses to use multi-marketing with a flyer thereby drawing the customer to your website as well. Instead of using your home page, an effective way to involve customers is to create a new landing page or a new dedicated URL. This makes result tracking easy and gets fast feedback. Offer discount coupons or a code number for online offers that can change weekly or monthly.

4.     If you are a creative person and would like to design your own flyer, be sure to checkout the printing requirements needed to make your flyer print correctly. Use free flyer templates to start your layout giving you guides for bleeds and safety areas. If you don’t have time or it’s more than you want to learn, save yourself a lot of headache and hire a local designer that specializes in print production. Another option is to find a flyer printing services. The benefits of having someone else design for you are that this is cheap insurance, you won’t have printing problems and the printing service will be responsible for the quality of the printing. You won’t be in the middle if a problem occurs.

5.  Be sure to design a flyer format that can be used many times so your flyers becomes a recognizable branding tool that people will respond to. Keep this format every time you send out a new flyer to strengthen your branding.

6.     Your flyer represents your business. Don’t skimp on thin paper to save a few dollars. The old adage is “you get what you paid for”. A first impression is instantly made when your flyer promotion is picked up. People will notice the quality of the paper your flyer is printed on. If it’s too thin it will feel cheap.  Flyers printed on a thicker stock create the impression of quality. The minimum paperweight should be no less than 80 lb book weight. For a bigger bang, 100 lb book is not much more expensive and worth the cost. Other heavier paperweights for consideration are 100 lb cover weight and heavy 14 pt or extra heavy 16 pt card weight.

7.     For cheap local distribution consider Every Door Direct Mail(EDDM) a USPS direct mail distribution service that only costs $.175 for each piece. You can target every home or home and business in your best demographic areas, right down to the carrier route. The advantages are low cost and you don’t need a bulk permit, expensive mail lists or imprinting of addresses. It’s faster than bulk mail so you get a quicker response. Be sure to follow the post office requirements and you’ll get an incredible bargain.

8.     Printing flyer promotions is not a one-time deal. Flyers won’t bring high results unless you make it a marketing campaign. Print advertising works best only if it’s distributed to the same people at least once a month with different offers. This is the way to build your business and confidence in your brand.

Implementing these tips while printing flyers will create a high ROI and keeping your brand in the front of people’s minds. When they think of a product or service that you provide you want them to think of you and your business name.

HOW TO FIND THE BEST ONLINE FULL COLOR PRINTING SERVICE

You can save quite a lot of money buying your companies advertising, sales and marketing literature online. By combining your job with other common jobs and sharing the cost of a gang run you only pay for the amount of real estate on the press you use. This benefits you but be sure you are getting quality as well as price.

There are over 3 million printer sites on the internet. They are all fighting for your business. Some are excellent and some are scams and thieves. Most are average and will get the job done. Even if you narrow down your search and google on one of the most popular search terms “cheap business cards”, you will find over 700,000 responses. Finding the best one for your need can be a challenge.

When you have an important deadline for a trade show or need to send out cards or flyers for a direct marketing campaign, your reputation is at stake. Here are some tips that may help you become a hero by getting the biggest bang for your buck- quality as well as price.

Of course, every search term has the pay per click ads at the top and along the side of the page. The companies with the top positions in the paid areas are not always the best deal. Positioning on these pages are determined by auction. The company that pays the most gets the best spots. These positions have nothing to do with quality or service. They merely represent the companies with the biggest budgets for that spot at that time of day, week or month. Every few minutes or hours they move around and change positions until their daily budgets run out.

Most experienced search engine users prefer using the organic listed sites directly below the sponsored area. To get and maintain good organic positioning, these companies have to work really hard over a long period of time and that’s a plus but it’s no guarantee that they are the best value. You need to also be aware that some of these companies are the same site under multiple names. When you click on these sites, they all look and work the same and their pricing is the same too. The only change is their name and logo on the top. You may think you made a better choice by choosing one over the other and that’s their strategy. They are just clones trying to keep the individual quality cheaper printer from getting discovered.

Most of us are suckers for the lowest prince. But the lowest price is often not the best value. For example, when you order the house wine in most restaurants it’s generally the cheapest. The truth is the restaurant makes the most profit from the house wine. For some people who are looking only for the cheapest price and don’t care about quality and value, this is just fine. They got what they paid for. Would you order it if you were entertaining an important client you wanted to impress? Probably not. Be sure to look for that commercial printer who offers quality, service and price.

For free samples and more information about quality full color printing, go to Color Printing Pros: http://www.colorprintingpros.com or call 800.598.1841 or 818.735.0385.

COLOR PRINTING PROS saves you money, and offers CHEAP TRADE PRICES while still offering SERVICE and QUALITY. You supply the files and we will do the rest.

PRINT CHEAP FLYERS TO GET HIGH RETURNS

Millions of businesses receive high ROI using cheap flyers. Why? Flyers attract attention. Some of the things businesses do with printed color flyers include advertise new promotions, introduce new products and services, offer specials and discounts, and make announcements.

Flyer printing has been used as a powerful marketing tool since the invention of the printing press. High quality low-tech flyers find and passively convert customers when they weren’t even thinking about your products and services. Flyers activate both tactile and visual senses. They can be held in your hands and be saved so buyers can learn the benefits of your products or services. Flyers explain how the lives of the reader will be better when they buy what your offering.  Online marketing can only be read on a computer.

The big difference between offline and online marketing is printing color flyers are passive so they can sell products and services the buyer didn’t know they needed. Customers can be motivated with the benefits of your offer and your promotion will be kept for future viewing. When you send out a flyer your customers will not see your competitors and comparison offers.

When buyers search online, unless you’re on the first page of your target market you probably won’t be found. One thing is for sure, your competitors will be found.  I’m not saying you don’t need a presence online. What I am saying is, that they both work in different ways and have their own advantages and disadvantages.

Savvy marketing strategists use both print and online services to maximize their customer base to find new business. Printed flyers are cheap, fast and easily targeted to the buys. Online marketing is expensive with slow results and it’s very difficult to get and stay on the first page in every competitive market sector.

Color Printing Pros flyer templates are free and available in many sizes, all the folds are indicated for easy and fast layouts and designs.

FLYER ADVERTISING THAT WILL CATCH CUSTOMER'S EYES AND MINDS

In today's down economy, many consumers are more selective and more concerned when making
buying decisions about what products or services they want. Consumers are bombarded every day by numerous flyer offers so catching a potential client's attention is vital. You can do this by having an effective as well as unique flyer advertising and marketing plan. You need to create flyers that are interesting and eye catching and that will ensure that customers will open and read your marketing piece. Standout flyers must be impressive, ones that will either make potential customers act upon them or save them for future reference. This can only be achieved by creating quality unique advertising, sales and marketing literature. The challenge is how can you do this without going over budget and spending a lot of money. Finding a commercial color printer that offers wow factors plus value as well as low price is the answer.

There are many ways to achieve wow factors that will make your flyers standout from your competition. One way is to make sure that the paper stock you use reflects your product or service as having superior attributes above the others. The paper you have your flyer printed on creates a first impression. To create an impression of quality and superiority is by using a heavier paper stock for your flyer such as 100 Lb cover or a card stock such as 14 or 16 point. You may think these are too expensive for your budget but you are wrong. They are relatively cheap and inexpensive compared to the return you can get on your investment. And with a heavier card stock, you can add other options to your standout flyer that your competitors don't have such as spot UV.  Spot UV coating is a great option for catching a customer's attention. As the name suggests, a Spot UV is a coating applied to chosen areas of a printed card. This has the effect of highlighting and drawing attention to that part of the design where you have placed your spot UV.

Appealing design and well-written content is primary but using a special effect or heavier stock on your marketing flyer can reinforce your message and get you remembered by potential customers. Isn't that what you hope to achieve? An effective marketing flyer can only be achieved if customers are engaged. A interesting eye catching design can help make your company stand out from the clutter many customers are bombarded with. In today's business world, it is even more important than ever before to engage your customers so they understand the unique benefits only you can offer. A standout advertising flyer, or brochure can do this. Remember sales can be won or lost by the first impression you make. Adding something different in your flyer's look and feel can be cheap and inexpensive as well as eye catching and memorable. You can achieve this goal and still have a low budget. Strive for a flyer that will catch your potential customer's eyes and minds. That flyer that will get your company, service or product noticed. Then design your flyer with these goals in mind and look for a printing company that can give your flyers or brochures a "WoW factor"then check us out at http://www.colorprintingpros.com.

HOW TO CREATE A POWERFUL MARKETING BROCHURE

Brochures, pamphlets and leaflets are a printed and folded piece of paper used as an advertising tool for business and organizations to sell products, services, promote their brand and corporate image.  They are designed to tell a story about the benefits, products and or services a business provides.

Brochures provide information about how a potential buyer will benefit from your products and services. They are a tactile tangible call to action used to inform and assists you in closing the deal. They develop a key message that will convert a buyer to your service rather than your competitor.

If you have the time, are creative and willing to learn the file requirements which are easy to find online, then this is a project that may be fun and self satisfying. The first thing you need to do is think about the benefits you customers will get from your product and service. Explain what makes you different. Every company advertises they are the best, lowest price, high quality, etc. The message is why they should buy from you, what makes your company unique in its field. Write your copy and decide the size and the number of panels you need to tell your story. Once you’ve thought this out gather the photos, illustrations and charts and any other visuals you need to make your brochure easy to understand and visually attractive. Now think about the layout, design, fonts and background.  Now you’re ready to do it yourself.

TIP: Don’t make your brochure about your new equipment or your company and how great it is. Your customers don’t care about how you do it; they only care about the results. Buyers are only interested in how your products and services can solve their problem and make their lives better.

There are many sizes and folds of paper you can use when you are thinking about designing a brochure. The most common brochures are an 8.5 X 11 piece of paper folded in half to 5.5 X 8, have 2 panels on the ourside and 2 panels on the inside  which  separate information. A trifold, also called a letter fold has two folds that create 6 panels. Other standard sizes are 8.5 X 14 to make 4 panels, 11 X 17 that folds to an 8.5 X11 four page,  8.5 X 22 which folds to three 8.5 X 11 panels  8.5 X 11 panels and l1 X 25.5 six panel brochure. These sizes are standard sheet sizes  that fit most efficiently  for the least paper waste on large color printing presses.

Another option is to hire a professional that specializes in print design and knows the rules needed so your job will print correctly. Most designers that are not experts in print design will create technical problems when your brochure goes to print. It takes more than a pretty design to create great out come. Most printers cannot or will not take the add liability to correct your mistakes. If they do they will charge you for your designers. This will slow down your job. If you have the budget to pay for a graphic designer it will be the safer, faster way to do the project. Don’t try going cheap, you get what you pay for. You can find excellent, affordable print designers online.

Do it yourself or hire an expert print designer, the end result will be an effective marketing tool that will strengthen your brand, move your products and sell your services. Brochures are essential for trade shows, direct mailings, counter displays and business meetings. When distributed to your target audience they provide a high ROI.