Business cards are the first marketing tool every business needs.
They create the first impression of how your business is perceived. If you want to
make a strong presentation, you need a powerful attention getting custom business card. To help you with the layout and design, we suggest you use one of our free business card
templates.
An impressive business card design is what captures the eye.
It takes less than a second to create interest. If you can’t do that, you’ve
already lost your customer's attention even if your presentation is good. Your potential buyers make their decision
later so you want your card at the top of the pile.
The second most important factor is feel. If your card is
printed on flimsy paper, a buyer may still lose interest. Buyers need to feel
secure in the fact that they are dealing with a first class quality oriented
company, Customers will even pay more to feel safe with their choice. The best business cards
are printed on heavy 14 pt. or extra heavy 16 pt. card stock. UV
coating or matte coating should be applied to protect the card from scuffing,
scratching and fingerprinting. These are the most common basics for any business
cards to be considered top quality.
Beyond the basics, there are additional eye candy high
tech printing techniques that will grab the eye of the beholder like a magnet.
• Spot UV coating on selected areas add an interest that
overall UV coating can’t.
• Silk laminated cards have an elegant smooth texture and
also makes the cards a soft, silk-like finish, that is water-resistant and tear-resistant, and compliments vibrant colors.
• Gold and silver foil can’t be ignored and your card is
sure to stand out. They are cheap to print because they do not require an
expensive metal die and dye stamping.
• EveryColor foil is a unique process that makes every CMYK
color a foil color. You can design your card with multiple foil colors and make blends and gradiants.
• Plastic cards get noticed. They are available in clear,
frosted and white. These cards will always be remembered.
• Lenticular cards are animated with your choice of 2 or 3
flips. These cards are fun to play with and almost always are shown to others
because people may forget your name but they will always remember your card.
These 6 new WOW FACTOR EFFECTS business card ideas are like
mini billboards that fit in your pocket. They are guaranteed to make you and
your company standout and be noticed.
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