Online Bulk Postcard Printing and Mailing: Everything You Need in One Place.

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 EVERY DOOR DIRECT MAIL - EDDM

Online bulk postcards printing and mailing services offer lower printing and postage rates. Services such as EDDM will help you deliver inexpensive, direct mail campaigns and ultimately increase the return on your investment.  Reducing the costs of your is important but the quality of the service offered is also paramount to your business. Cost effective bulk mailing can be made possible due to the availability of bulk mailing services called Every Door Direct Mail or EDDM. 

What is Every Door Direct Mail - EDDM?

 Every Door Direct Mail is a bulk mailing services program offered by the US Postal Service using direct mail delivery by individual carrier route. It is a very viable and cost efficient service that gives businesses the ability to target mailers to specific demographic areas without the need for mailing lists or imprinting addresses. Therefore it's an uncomplicated and quick way to reach a wide sector of potential customers with the least cost. In fact, employing EDDM is a proven way to reach wider audience, cut promotional costs and ultimately increase marketing and promotion effectiveness.

EDDM is the cheapest way to send bulk postcards, especially if your business model relies on repetition and regular mailing. By choosing to use Every Door Direct Mail, companies can reap the benefit of a lower cost per item, set at a very reasonable $0.183 per address. Using EDDM, you will be able to quickly target every house and/or business in the zip codes of your choice. Your planning can include individual carrier routes with the detailed maps you can get online. They also illustrate the given demographics for your targeted area.

Compared to the traditional flimsy, mail-merge flyers, your bold and colorful advertising postcards will stand out and grab attention. If you mail a large 9 x 12 full color mini-billboard sized card, it is 300% bigger and more eye-catching than the standard 4 x 6 postcard of traditional choice and conversely $0.9 cents cheaper to deliver!

Of course there are rules for this service and the rule on sizes are a benefit, rather than a restriction. The minimum size of your mail offering needs to be larger than the traditional 8.5 x 5.5 flyer and this gives you an opportunity to add value to your promotional mailing.  The generous weight limit is 3.3 oz. per item that allows you to utilize a quality card stock for your postcards printing. Heavy 14 or 16 pt. card stock is recommended and you can send up to a maximum 5000 items from each post office per day. If you are preparing this mailing yourself, remember that your promotional cards will need to be bundled in 50 or 100 pieces and stacked flat before delivery to your local post office. Want to have fewer headaches, try using full service EDDM when offered by your printer.

Every business person is looking for that branding, advertising bargain as a way of stimulating sales without breaking the bank. Savvy business people are choosing EDDM and reaping the benefits of increased sales from a professional, fast and cost effective printing and mailing campaign. It’s easy to perfect profits with EDDM.

NOW available... FULL SERVICE EDDM... Contact your EDDM provider about more details.

WHOLESALE POSTCARDS – LOW COST, HIGH RETURN

Wholesale postcards are one of the most popular marketing tools because they’re cheap and create a very high return. It’s hard to find a better marketing investment than cheap wholesale postcards. Timed direct mail postcard promotions not only increase sales, but also increase brand awareness too.

Wholesale postcards are a magnet that pulls in new business for just about any product or service. It’s easy to attract more new business using a direct mail postcard campaign. Few can resist a deep discount or 2 for one offers especially in this difficult economy. Postcard deals are very popular with past customers and will attract new ones who otherwise may not be interested. Savvy business owners know when times are hard and customers are spending less, postcard-marketing promotions are a very effective way to increase sales.

Consumers get so many spam emails, most are never opened. Postcards have less competition and a high read rate. They keep your business in front of customer’s eyes like a mini 2 sides billboard. Use one side as a poster and the other for details. They can be used for timely announcements to notify existing customers it’s time to renew their contract. Use them as gift certificates, coupons, invitations or tickets. Their uses are only limited by your imagination. Tear-off postcards are perforated so it’s easy to tear off a coupon for redemption.

High quality full color postcards are available in many sizes from small 4 X 6 to jumbo 6 X 9 or larger. Consider 4 X 6 or 4.25 X 6 cards for their cheaper postal rate. Larger cards require higher postal rates. The trade off is size.

The most effective postcards have an eye candy photo or image to attract attention and simple call to action copy. Keep it short with a sweet offer. Don’t go into detail; use bullet points to get your message out. Be sure to make your offer time sensitive and have an expiration date on your offer. Your post card should have a gloss UV coating on one side and no coating on the mailing side so they can be easily addressed.

Another way to stand out and get noticed is to use a WOW Factor printing effect such as spot UV coating which can be selectively applied to both side of the card and you will still be able to address it. A few online printers offer other WOW Factor options like extra heavy 16 Pt card stock, matte finish, metallic silver ink, colored metallic effects and even waterproof postcards for outdoor use or eco-friendly 30% recycled linen postcards.

If you’re new to using direct mail postcard campaigns to increase sales, you can start
slow to test the waters and refine your message. Start with test mailing of 1,000, it doesn’t cost a lot and you will see for yourself how profitable they can be. One last though…if you think you can’t afford a test mailing, that’s the best reason to do it. Remember using cheap wholesale postcards are one of the cheapest ways to grow your business.

POSTCARDS - A Cheap and Effective Marketing Tool

Postcards are one of the oldest direct marketing tools that are still effective today.

In our high tech digital world low tech postcards are still the best, fastest working direct marketing tools ever. If you don't believe me, check your mailbox. Don't think the companies that stuff your mailbox are stupid. If they didn't make big bucks, you wouldn't get all that mail from the same companies over and over again.

Postcards Get Noticed

A well-designed inexpensive postcard campaign with strong call to action copy will keep your company at the top of the mind of customs.

Postcards Are Cheap

Postcards when compared to other marketing tools are the cheapest to print than they ever have been. Online printing companies make it easy to find the best value cheap postcards without spending a lot of research time. As a matter of fact, full color postcards are cheaper than two color cards were just a few years ago, so you get more bang for your buck. You can buy 5,000 4.25 X 6 high quality full color postcards for under $160

Postcards Are Read By Almost Everyone

It's harder not to read an interesting postcard than to avoid reading it. An eye candy design and a compelling offer can catch your eye and it's difficult not to read it. Nothing else in your mailbox can capture that much attention except a large check from the government. Most junk letters never get opened unless they looks official. People don't have the time or care to read. Flyers can also have too much to read and they instantly get tossed. On the other hand, postcards are noticed and read because the message requires just a second to decide if you're interested or not. They don't have to be unfolded and they don't waste time with a lot of words.

Postcard Campaigns Return a High ROI

If you plan on sending only one postcard, you may be wasting your money if you are trying to determine the results.You don't have to have a huge mailing list to monitor your postcard stats. If you don't have a lot of money to test the direct mail marketing waters- and what small business does-, you can print wholesale inexpensive postcards in short runs of 100, 250, 500 or 1,000. The trick is to send them every 4-6 weeks to the same list. Each time with a different offer. It's not the quantity, but the frequency that keeps your brand in front of your customer.

Postcard Effectiveness Testing is Fast and Easy

Use short run postcards to try different ideas and see which ones have the best returns. Once you know what works slowly increase your mailings and keep on checking results. The best value for short run postcards is about $55 for 1,000. You can send as few as 100 cards at a time to spread your mailing cost. Just make sure you change lists.

Postcard Printing Tips:

1. When buying cheap postcards online, don't buy the cheapest deal you can find. Cheap looks cheap, feels cheap and can represent your company as cheap. Considering the size of a postcards, the paper stock should be the issue unless you are printing hundreds of thousands. The minimal card stock weight should be a heavy 14 Pt or extra heavy 16 Pt.- either UV or matte coated card stock.

2. If you're distributing the card through the mail, the address area should NOT be UV coated. UV coating is a liquid laminate that can't be overprinted with a personalization or address for mailing. There are two solutions for this issue. Order your cards with UV coating one side matte coating one side or pay a little more have your cards printed with spot UV coating so you can decide what is to be glossy. Spot UV coating is an eye candy wow factor effect that will catch attention so your card has a better chance of standing out and getting noticed.

3. Bigger is better when it come to postcards and diamonds. Postcards are available in many sizes. Small 4 X 6 and 4.25 X 6 postcards can be sent at lower postcard postal rates. You'll save money but lose impact. If you're going to do it, do it right.

4. Print "SAVE THIS CARD," you'll be surprised at how many will then save it. If you say it, they will be it.

5. Be sure to put a time limit on your offer. Add a tracking code so you can identify the mailing you sent out. The offer should be redeemable only with that code. Customers like to receive codes because they are identified as being special.

It doesn't matter if you have a small local pizza takeout or you're selling tours to Europe nationally, the key is to make sure you have a "can't refuse" offer and your card looks impressive. You don't have to spend much money to get a postcard campaign going. Plan to send six different postcards in 6 months and you will make money fast and easy once you get your program started. Remember it takes money to make money and cheap but high quality postcard campaigns will make you money and a high return on what you have spent.