Silk Cards Adds Elegance with its Satiny Feel.

Silk laminated cards have a smooth matte finish that attracts attention and creates  an impressive presentation. Silk cards are touched before they ‘re looked at giving  your business the impression of elegance. The heavy 16 Point card stock and silky feel of these cards instantly sends the message of top quality.  

Silk cards are available in 10 different sizes including business cards, bookmarks, greeting cards, mini cards, oval cards, postcards, presentation folders and square social cards. Another option that can be added to these cards are rounded corners. All Gold or Silver foil cards are also printed on this luxurious silk laminated stock.

Silk Cards are laminated so they are water resistant, tear resistant and writable. Because of these features, many use them as appointment cards. Want to add something different to set you apart from the competition? Try a Spot UV for a WOW Factor effect. An even bigger bang can be made with an elegant gold or silver foil card which also can include a Spot Uv.

Think your budget can afford it? You are wrong.  Silk Cards are not expensive and are unique and attractive. Whether you're at a networking event or simply marketing your company, you never want to miss out on an opportunity to create a good first impression for your business. Go to Color Printing Pros to learn more.

BROCHURE PRINTING TIPS

Most businesses need cheap brochure printing to achieve their marketing objectives.   Color Printing Pros offers free tips on printing and designing a brochure at our Help Center.

Your brochure design determines the success of your promotion. 

Here are some design tips you should think about.

• Know your market and the competition before you design a unique brochure.

•  Don’t use more than 3 fonts, one for the heading, one for the subhead and one for the body copy. Make sure they are easily readable. Fine line serif fonts may not print well on busy or some come color backgrounds.

•  The paper stock should be at least 100 lb. book weight, 100 lb. cover weight or 14 pt. card stock. 16 pt. or heavier may crack when folded. For more information on choosing the right paper stock, read Choosing the Best Paper for Online Printing

• Avoid dark colored backgrounds on folds of heavier card stocks. They will call attention to any cracking.

•  Your design must be appropriate for the targeted market you want to reach. Ask yourself is the brochure for a handout at a trade show, to be mailed, used as a counter pickup or have some other use. Remember simple design works best.

•  Don’t try to impress the reader with fancy words or long detailed sentences.

Stay on point. Brochures should focus on the benefits to the customer. Explain how you product or service will make their life better. The reader doesn’t care about you or your company, Write as if you’re speaking with a friend.

 Remember brochures are a good way for professionals providing needed services to promote their businesses or practices.

FLYER ADVERTISING THAT WILL CATCH CUSTOMER'S EYES AND MINDS

In today's down economy, many consumers are more selective and more concerned when making
buying decisions about what products or services they want. Consumers are bombarded every day by numerous flyer offers so catching a potential client's attention is vital. You can do this by having an effective as well as unique flyer advertising and marketing plan. You need to create flyers that are interesting and eye catching and that will ensure that customers will open and read your marketing piece. Standout flyers must be impressive, ones that will either make potential customers act upon them or save them for future reference. This can only be achieved by creating quality unique advertising, sales and marketing literature. The challenge is how can you do this without going over budget and spending a lot of money. Finding a commercial color printer that offers wow factors plus value as well as low price is the answer.

There are many ways to achieve wow factors that will make your flyers standout from your competition. One way is to make sure that the paper stock you use reflects your product or service as having superior attributes above the others. The paper you have your flyer printed on creates a first impression. To create an impression of quality and superiority is by using a heavier paper stock for your flyer such as 100 Lb cover or a card stock such as 14 or 16 point. You may think these are too expensive for your budget but you are wrong. They are relatively cheap and inexpensive compared to the return you can get on your investment. And with a heavier card stock, you can add other options to your standout flyer that your competitors don't have such as spot UV.  Spot UV coating is a great option for catching a customer's attention. As the name suggests, a Spot UV is a coating applied to chosen areas of a printed card. This has the effect of highlighting and drawing attention to that part of the design where you have placed your spot UV.

Appealing design and well-written content is primary but using a special effect or heavier stock on your marketing flyer can reinforce your message and get you remembered by potential customers. Isn't that what you hope to achieve? An effective marketing flyer can only be achieved if customers are engaged. A interesting eye catching design can help make your company stand out from the clutter many customers are bombarded with. In today's business world, it is even more important than ever before to engage your customers so they understand the unique benefits only you can offer. A standout advertising flyer, or brochure can do this. Remember sales can be won or lost by the first impression you make. Adding something different in your flyer's look and feel can be cheap and inexpensive as well as eye catching and memorable. You can achieve this goal and still have a low budget. Strive for a flyer that will catch your potential customer's eyes and minds. That flyer that will get your company, service or product noticed. Then design your flyer with these goals in mind and look for a printing company that can give your flyers or brochures a "WoW factor"then check us out at http://www.colorprintingpros.com.

MAKE YOUR BUSINESS CARD MEMORABLE

What people forget all too often is business cards are more than a piece of paper with a name.  A business card is your opportunity to express who you are to others.  When you hand someone a business card, your card shouldn't simply say "this is how to get in touch with me."  Instead, your business card should say "this is who I am, and this is why you should take notice."  While a great business card can be a very effective way to sell yourself to others, many people miss this opportunity by settling for a business card that is not great.  If you want to be someone who does take advantage of this opportunity, you need a great business card that shows what makes you unique.

Commonly, when people think of unique business cards, they think of ridiculous or tacky examples that they have been handed in the past.  While outrageous business cards will make an impression, it's usually not the type of impression that you want to make.  It's important to remember that while a great business card shows what makes you unique, it doesn't resort to gimmicks.  Just as it's possible for an auto dealership to sell cars without resorting to blaring commercials or outlandish promotions, it's possible to effectively sell yourself with a great business card, without compromising your dignity.

So, what's the key to creating a great business card that is effective but not classless?  The key is you.  You need to identify what makes you special.  You have to ask yourself why others should remember who you are, and what you have to offer.  There are six billion other people on this planet, so you have to look inside and figure out what sets you apart.

Once you have identified the special trait that makes you who you are, you can use a business card to communicate this to others.  This is why a great business card doesn't have to resort to cheap tactics to be memorable.  It's telling others what you truly believe in about yourself.

Because you are going to use your business card to convey a message to others that is actually worthwhile, when it comes to the actual design of your business card, remember that less really is more.  While it's easy to add feature after feature to your business card, this can distract from the core message you want to communicate.  Instead of trying to incorporate every possible element or feature into the design of your business card, go for quality instead of quantity.

By putting real thought into its design, you will be able to create a great business card that ensures the people you hand it to will always remember who you are.

CUSTOM BUSINESS CARDS ATTRACT ATTENTION

     Business cards are the first marketing tool every business needs. They create the first impression of how your business is perceived. If you want to make a strong presentation, you need a powerful attention getting custom business card. To help you with the layout and design, we suggest you use one of our free business card templates.

     An impressive business card design is what captures the eye. It takes less than a second to create interest. If you can’t do that, you’ve already lost your customer's attention even if your presentation is good.  Your potential buyers make their decision later so you want your card at the top of the pile.

     The second most important factor is feel. If your card is printed on flimsy paper, a buyer may still lose interest. Buyers need to feel secure in the fact that they are dealing with a first class quality oriented company, Customers will even pay more to feel safe with their choice. The best business cards are printed on heavy 14 pt. or extra heavy 16 pt. card stock. UV coating or matte coating should be applied to protect the card from scuffing, scratching and fingerprinting. These are the most common basics for any business cards to be considered top quality.

Beyond the basics, there are additional eye candy high tech printing techniques that will grab the eye of the beholder like a magnet.

• Spot UV coating on selected areas add an interest that overall UV coating can’t.

• Silk laminated cards have an elegant smooth texture and also makes the cards a soft, silk-like finish, that is water-resistant and tear-resistant, and compliments vibrant colors.

• Gold and silver foil can’t be ignored and your card is sure to stand out. They are cheap to print because they do not require an expensive metal die and dye stamping.

• EveryColor foil is a unique process that makes every CMYK color a foil color. You can design your card with multiple foil colors and make blends and gradiants.

• Plastic cards get noticed. They are available in clear, frosted and white. These cards will always be remembered.

• Lenticular cards are animated with your choice of 2 or 3 flips. These cards are fun to play with and almost always are shown to others because people may forget your name but they will always remember your card.

These 6 new WOW FACTOR EFFECTS business card ideas are like mini billboards that fit in your pocket. They are guaranteed to make you and your company standout and be noticed.

BUSINESS CARD PRINTING ONLINE

You probably won’t realize quite how many options there are for printing your business cards until you actually start the process. This is why it is vital to use an online printing service that has the knowledge and experience to make it easier.

The first choice you will have to make is what card stock to use for your business cards. A lot of companies will settle for using flimsy 10 or 12 point card stock, and will advise this as acceptable, but it is better to use 14 or 16 point stock. It is obviously more durable, and gives your business cards that expensive look. However, it needn’t be expensive. Color Printing Pros offer a free upgrade from their standard heavy 14 to extra heavy 16 point card stock. You could even choose the eco friendly linen option that contains at least 30% recycled material and has an attractive linen uncoated texture. This is a good option if you want your company to be branded as a “green” one, which is very important in this day and age.

 Want something really different? try one of the latest stocks Color Printing Pros has added for that WOW Factor effect such as transparent plastic, waterproof cards or silk laminated. Be the first with these new stocks that offer you that one-of-a-kind looks.


When it comes to the design and color of your business cards, there are yet more options. You can choose to have both sides of your card in full color, one side color/one side black and white or one side color/one side blank. You can also have a combination of attractive options such as foil or spot UV on the front or back (or both) of your business card. Good use of color will be eye catching and help set your card apart from the rest.


The finish of your card is important too. Again, there are many different options to choose from to make your card exactly how you want it to be. Overall gloss UV coating comes as standard on all 14 and 16pt card stock. It is environmentally friendly, and helps bring your design to life and to preserve it, keeping it looking fresh. However, you can feel free to opt out of this and have your card finished in a dull matte instead. This certainly adds an elegant look and feel to your business card, and works very well over type as it removes any glare.


Spot UV coating is a wonderful way to draw the eye to your logo or design. This is when the glossy coating is only applied to a specific area of the printed product, and it gives your business cards a really professional, premium look. The contrast between the matte background and the shine of the design is very impressive.


Of course, making sense of all of these options can be somewhat daunting. If you don’t feel inspired to start from scratch, you can always make use of the templates at Color Printing Pros to either model your design on or to just give a little inspiration.

You can trust Color Printing Pros to make the business card printing process as easy and enjoyable as possible, whilst giving you full creative control and plenty of help along the way, should you need it.