LENTICULAR CARDS ARE THE MOST UNIQUE AND EFFECTIVE PROMOTIONAL PRODUCT

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Lenticular cards such as business cards and postcards from Color Printing Pros are very effective promotional products. Research has shown that 3D and 4D pictures attract more attention 6.5 times more than ordinary flat pictures. People will stop and examine these objects for a long time. Many will save them as souvenirs to show others. Rarely are they thrown in trash like ordinary cards. Isn’t that what you want? This increased interest is more effective marketing than ordinary cards.

Lenticular cards are a new product that offers you dimensional print to deliver twice the message in the same print. This card is a Lenticular product that allows you to have two or three different pictures in one. You take your images and create a swapping effect, each image vanishing and then reappearing from one to another as you move it up and down. There is a backing that can also be printed in normal 4 color process. Total thickness with both plastic LenTek viewer and backing is 21pt.  Only the front side will have the lenticular effect. Your images will transition from one to another as you move the card up and down. Right now these cards have only a vertical transition or flip. Need information as to how to create a lenticular card, there is a help page for you.

Consumers are bombarded with marketing messages every single day. From the often annoying ads that they see on TV to billboards on the side of the road to the banner ads that are present on virtually every website, consumers are constantly being told to buy, buy, buy. As a result of this constant bombardment, consumers have to filter many of these messages to avoid being overloaded. Because they filter many marketing messages, companies that rely on generic marketing approaches are not going to be able to effectively reach consumers.

In order to bypass consumers' marketing filter, your marketing needs to get their attention. By taking a unique approach that grabs their attention, they will turn off their filter and actually absorb what you have to say to them. The best way to get this crucial marketing edge is to set yourself apart with WOW factor effects. By using WOW factor effects like a lenticular 3D card, you can rise above your competitors and grab the attention of your potential customers.

CHOOSING THE BEST BUSINESS CARD

There are so many ways to print business cards that it can be confusing.  Choosing the best business cards for your business requires some thought. To find out which type of card is best for you and your business,  ask yourself some questions about how you define your business.

• For businesses that are conservative professional practices, a subdued matte or silk laminate finish on a 16 pt. business card stock would be appropriate.

• The best business card for a jewelry store or luxury item business is a gold or silver foil on a silk card would be an excellent choice.

• 3.5 X 4 fold over business cards offer more information than a standard 3.5 X 2 card. They can be used as a mini brochure. Businesses wanting to provide more information than a standard business card provides will find this type helpful.

• Magnet business cards are the best cards for home service repair businesses and restaurants or take-out foods that deliver. Magnet cards with your name and emergency service phone numbers make a great promotion with a long life.

For businesses that want a unique stand out business card that will attract attention, consider a card with an eye candy Wow factor effect.

• Spot UV coating is a popular choice

• Plastic cards with your choice of clear, frosted or white will be remembered.

• EveryColor foil is a new process that lets you create blends and gradations of every     cymk color and convert it to foil.

•  Lenticular business cards tell a story.  People love them because they are fun to play with and are shown to other people.  Your name may be forgotten but your card will not.

Color Printing Pros has free business card templates for all these business cards. They make creating your card easy and simple.

We love to help and answer questions. You can email or call Color Printing Pros at 800.598.1814. We are here for you.

BUSINESS CARD PRINTING ONLINE

You probably won’t realize quite how many options there are for printing your business cards until you actually start the process. This is why it is vital to use an online printing service that has the knowledge and experience to make it easier.

The first choice you will have to make is what card stock to use for your business cards. A lot of companies will settle for using flimsy 10 or 12 point card stock, and will advise this as acceptable, but it is better to use 14 or 16 point stock. It is obviously more durable, and gives your business cards that expensive look. However, it needn’t be expensive. Color Printing Pros offer a free upgrade from their standard heavy 14 to extra heavy 16 point card stock. You could even choose the eco friendly linen option that contains at least 30% recycled material and has an attractive linen uncoated texture. This is a good option if you want your company to be branded as a “green” one, which is very important in this day and age.

 Want something really different? try one of the latest stocks Color Printing Pros has added for that WOW Factor effect such as transparent plastic, waterproof cards or silk laminated. Be the first with these new stocks that offer you that one-of-a-kind looks.


When it comes to the design and color of your business cards, there are yet more options. You can choose to have both sides of your card in full color, one side color/one side black and white or one side color/one side blank. You can also have a combination of attractive options such as foil or spot UV on the front or back (or both) of your business card. Good use of color will be eye catching and help set your card apart from the rest.


The finish of your card is important too. Again, there are many different options to choose from to make your card exactly how you want it to be. Overall gloss UV coating comes as standard on all 14 and 16pt card stock. It is environmentally friendly, and helps bring your design to life and to preserve it, keeping it looking fresh. However, you can feel free to opt out of this and have your card finished in a dull matte instead. This certainly adds an elegant look and feel to your business card, and works very well over type as it removes any glare.


Spot UV coating is a wonderful way to draw the eye to your logo or design. This is when the glossy coating is only applied to a specific area of the printed product, and it gives your business cards a really professional, premium look. The contrast between the matte background and the shine of the design is very impressive.


Of course, making sense of all of these options can be somewhat daunting. If you don’t feel inspired to start from scratch, you can always make use of the templates at Color Printing Pros to either model your design on or to just give a little inspiration.

You can trust Color Printing Pros to make the business card printing process as easy and enjoyable as possible, whilst giving you full creative control and plenty of help along the way, should you need it.