GET A HIGH ROI WITH CHEAP BOOKMARKS

Cheap bookmarks are an affordable promotion for small and local businesses that don’t have the resources to do expensive advertising and marketing campaigns. If your business isn’t growing because you don’t a budget or plan for a marketing promotions, you need to find a strategy that’s fast, cheap and effective. When sales are low and new or old customers aren’t buying your products or services, it’s probably because your brand isn’t in their mind so you are losing business that could have been yours. Buyers need to know what your company can do that will make their lives better and they have to remember your brand instead of your competitors.

A low cost solution to the problem is to create a powerful affordable marketing promotion campaign. One idea is to find an online wholesale custom bookmarks printing service. Everyone likes a free gift that can be used to promote your brand with a useful, soft sell bookmark. Full color bookmarks are so cheap you can give them away. They’ll work and be kept for a long lifetime because they’re useful. Bookmarks are very popular and every time anyone opens their favorite book, they see your name and contact information. When they need your product or service, your brand will be in their mind so they don’t have to look far to get your information. If they are searching online, they will find your competitors and your chances of making the sale are greatly diminished. Custom printed bookmarks with your logo, name, address, phone number and an inspirational or useful message will get attention. If you give them away as handouts, your distribution costs are $0.

If you’re creative and have a flair for design, you can design your own bookmarks but be sure to know the file requirements. The other option is to ask your printing service if they have a design department or you could hire a professional graphic designer that specializes in designing for printing. If your printing service can do it, you may what to work with them. The price may be lower and it will work like an insurance policy so you don’t get caught in the middle of a potential problem.

The message on your bookmark is important so here are 4 ideas.

    1.    Put a social message on one side and a marketing message on the other, for example, “Love is Reading with your Child” or “Shop Local” on one side and your promotion, “Pipe Pros Emergency Plumbing Service”, 24/7, Call 123-456 7890 on the other. Make an offer that can’t be refused. Add a code on the card so you can easily track the success of the campaign. What you put on the card is up to you, but make it powerful enough so it will have some value and will be saved.

    2.    Put emergency services and contact information on one side and your message on the other.

    3.    Print your local high school football and or basketball calendar on one side and your promotion on the other.

    4.    For take-outs and local restaurants include a few photos. Give a discount with a code so you can track the sale to the promotion.

The idea of any marketing promotion is to create sales and reinforce your brand. This is where graphic design is important. Your bookmark needs to be visually exiting. Color combinations, fonts, photos and illustrations have to capture the eye and hold attention to be effective.

When you consider the investment and risk compared to the good will and potential ROI, custom printed bookmarks are a very effective marketing strategy.

BUSINESS CARD PRINTING ONLINE

You probably won’t realize quite how many options there are for printing your business cards until you actually start the process. This is why it is vital to use an online printing service that has the knowledge and experience to make it easier.

The first choice you will have to make is what card stock to use for your business cards. A lot of companies will settle for using flimsy 10 or 12 point card stock, and will advise this as acceptable, but it is better to use 14 or 16 point stock. It is obviously more durable, and gives your business cards that expensive look. However, it needn’t be expensive. Color Printing Pros offer a free upgrade from their standard heavy 14 to extra heavy 16 point card stock. You could even choose the eco friendly linen option that contains at least 30% recycled material and has an attractive linen uncoated texture. This is a good option if you want your company to be branded as a “green” one, which is very important in this day and age.

 Want something really different? try one of the latest stocks Color Printing Pros has added for that WOW Factor effect such as transparent plastic, waterproof cards or silk laminated. Be the first with these new stocks that offer you that one-of-a-kind looks.


When it comes to the design and color of your business cards, there are yet more options. You can choose to have both sides of your card in full color, one side color/one side black and white or one side color/one side blank. You can also have a combination of attractive options such as foil or spot UV on the front or back (or both) of your business card. Good use of color will be eye catching and help set your card apart from the rest.


The finish of your card is important too. Again, there are many different options to choose from to make your card exactly how you want it to be. Overall gloss UV coating comes as standard on all 14 and 16pt card stock. It is environmentally friendly, and helps bring your design to life and to preserve it, keeping it looking fresh. However, you can feel free to opt out of this and have your card finished in a dull matte instead. This certainly adds an elegant look and feel to your business card, and works very well over type as it removes any glare.


Spot UV coating is a wonderful way to draw the eye to your logo or design. This is when the glossy coating is only applied to a specific area of the printed product, and it gives your business cards a really professional, premium look. The contrast between the matte background and the shine of the design is very impressive.


Of course, making sense of all of these options can be somewhat daunting. If you don’t feel inspired to start from scratch, you can always make use of the templates at Color Printing Pros to either model your design on or to just give a little inspiration.

You can trust Color Printing Pros to make the business card printing process as easy and enjoyable as possible, whilst giving you full creative control and plenty of help along the way, should you need it.