Selecting the Best Online Color Printing Service

Finding the best online color printer with the cheapest prices can be a challenge. When it comes to your business, only the very best in printed products will suffice. Your business card, catalog or flyer will often be the first glimpse that a prospective customer has of your company, and it has been proven time and time again that first impressions really do count. Therefore choosing the best online printing service to handle your important orders is vital.

A great way to get a feel for the company is to request a free sample of their products. A reputable, professional company will be more than happy to provide free samples of the products you need. It’s always worth ordering samples from a few different companies so that you can compare the quality of the color printing, as well as the general service and speed of delivery.

Online testimonials are a really fantastic way of getting an idea of the service and quality of product you would receive. A good company will usually have a page of testimonials submitted by previous customers for you to peruse. If you feel you would like a more impartial opinion, the internet is full of independent reviewing websites and some light searching should reveal all you need to know. Of course, it’s impossible to please all of the people all of the time, so make sure you read the reviews carefully. If a company has a majority of good reviews, you can be certain you will receive a good service.

When choosing a company to handle your full color printing requirements, it pays to find a company that really knows about their products. A good website will have an in-depth FAQ section to help decipher the jargon and make it easier to order. You should always feel free to contact the company if you have a specific question, or if you just want to talk to a human being about your color printing requirements. You need to use a company who will recognize that its success is entirely dependent on yours, and that take that responsibility seriously.

A good online ordering website will make it easy for you; there will be options ranging from the very basic upload-and-order, to full custom orders with which you can have full creative control over the product you will receive.

The company that fulfills all of these requirements and more is Color Printing Pros. Their combination of user-friendliness, professionalism, quality of work and genuine care for their customers make them the clear choice out of the many online printing services that are available. Be sure to check them out.

UNDERSTANDING THE DIFFERENCE BETWEEN CMYK AND PANTONE COLORS?

     Commercial color printing uses 4 colors, Cyan, Magenta, Yellow and Black, also referred to as process colors. It is theoretically possible to make about 10,000,000 colors using screens with tiny dots of each of the 4 colors from 0 – 100%.  The more dots the better detail. For high quality printing the standard number of dots per inch (DPI) is 300, some offer 500 DPI. Process inks are opaque and transparent so the can produce the desired color using different percentages of each of the four colors.

     Pantone® is an international organization that established a matching color system, (PMS) using to describe each color. Pantone® colors have exact standards and formulas so the can be duplicated worldwide. This system is use by printers and designers in every field including paint, interior design, fabrics and where color is critical. Pantone® colors are made by ink manufactures for the print industry.  The ink is best described as “spot color”. Spot colors are colors that don’t require screens because these are applied as a solid color.  Spot colors cannot be created in CYMK or on your RGB computer screen. The only way to match them is using a Pantone® swatch book.

     Color gamut is the range of colors that can be made in CYMK and RGB and other color matching systems. CYMK has the smallest color gamut; RGB has a larger gamut and other color less popular color systems where combinations of colors are used can only simulate PMS.

     For very custom jobs only a few online printing services can combine process color and with PMS colors. This requires a printing press that can print 5, 6, 8 or more colors at the same time. These kinds of jobs are not inexpensive, but can achieve spectacular effects with brighter, richer colors and metallic or florescent inks. These additional PMS colors make a spectacular presentation the will not go unnoticed.

HOW TO FIND THE BEST ONLINE FULL COLOR PRINTING SERVICE

You can save quite a lot of money buying your companies advertising, sales and marketing literature online. By combining your job with other common jobs and sharing the cost of a gang run you only pay for the amount of real estate on the press you use. This benefits you but be sure you are getting quality as well as price.

There are over 3 million printer sites on the internet. They are all fighting for your business. Some are excellent and some are scams and thieves. Most are average and will get the job done. Even if you narrow down your search and google on one of the most popular search terms “cheap business cards”, you will find over 700,000 responses. Finding the best one for your need can be a challenge.

When you have an important deadline for a trade show or need to send out cards or flyers for a direct marketing campaign, your reputation is at stake. Here are some tips that may help you become a hero by getting the biggest bang for your buck- quality as well as price.

Of course, every search term has the pay per click ads at the top and along the side of the page. The companies with the top positions in the paid areas are not always the best deal. Positioning on these pages are determined by auction. The company that pays the most gets the best spots. These positions have nothing to do with quality or service. They merely represent the companies with the biggest budgets for that spot at that time of day, week or month. Every few minutes or hours they move around and change positions until their daily budgets run out.

Most experienced search engine users prefer using the organic listed sites directly below the sponsored area. To get and maintain good organic positioning, these companies have to work really hard over a long period of time and that’s a plus but it’s no guarantee that they are the best value. You need to also be aware that some of these companies are the same site under multiple names. When you click on these sites, they all look and work the same and their pricing is the same too. The only change is their name and logo on the top. You may think you made a better choice by choosing one over the other and that’s their strategy. They are just clones trying to keep the individual quality cheaper printer from getting discovered.

Most of us are suckers for the lowest prince. But the lowest price is often not the best value. For example, when you order the house wine in most restaurants it’s generally the cheapest. The truth is the restaurant makes the most profit from the house wine. For some people who are looking only for the cheapest price and don’t care about quality and value, this is just fine. They got what they paid for. Would you order it if you were entertaining an important client you wanted to impress? Probably not. Be sure to look for that commercial printer who offers quality, service and price.

For free samples and more information about quality full color printing, go to Color Printing Pros: http://www.colorprintingpros.com or call 800.598.1841 or 818.735.0385.

COLOR PRINTING PROS saves you money, and offers CHEAP TRADE PRICES while still offering SERVICE and QUALITY. You supply the files and we will do the rest.

PRINT CHEAP FLYERS TO GET HIGH RETURNS

Millions of businesses receive high ROI using cheap flyers. Why? Flyers attract attention. Some of the things businesses do with printed color flyers include advertise new promotions, introduce new products and services, offer specials and discounts, and make announcements.

Flyer printing has been used as a powerful marketing tool since the invention of the printing press. High quality low-tech flyers find and passively convert customers when they weren’t even thinking about your products and services. Flyers activate both tactile and visual senses. They can be held in your hands and be saved so buyers can learn the benefits of your products or services. Flyers explain how the lives of the reader will be better when they buy what your offering.  Online marketing can only be read on a computer.

The big difference between offline and online marketing is printing color flyers are passive so they can sell products and services the buyer didn’t know they needed. Customers can be motivated with the benefits of your offer and your promotion will be kept for future viewing. When you send out a flyer your customers will not see your competitors and comparison offers.

When buyers search online, unless you’re on the first page of your target market you probably won’t be found. One thing is for sure, your competitors will be found.  I’m not saying you don’t need a presence online. What I am saying is, that they both work in different ways and have their own advantages and disadvantages.

Savvy marketing strategists use both print and online services to maximize their customer base to find new business. Printed flyers are cheap, fast and easily targeted to the buys. Online marketing is expensive with slow results and it’s very difficult to get and stay on the first page in every competitive market sector.

Color Printing Pros flyer templates are free and available in many sizes, all the folds are indicated for easy and fast layouts and designs.

CHOOSING THE BEST BUSINESS CARD

There are so many ways to print business cards that it can be confusing.  Choosing the best business cards for your business requires some thought. To find out which type of card is best for you and your business,  ask yourself some questions about how you define your business.

• For businesses that are conservative professional practices, a subdued matte or silk laminate finish on a 16 pt. business card stock would be appropriate.

• The best business card for a jewelry store or luxury item business is a gold or silver foil on a silk card would be an excellent choice.

• 3.5 X 4 fold over business cards offer more information than a standard 3.5 X 2 card. They can be used as a mini brochure. Businesses wanting to provide more information than a standard business card provides will find this type helpful.

• Magnet business cards are the best cards for home service repair businesses and restaurants or take-out foods that deliver. Magnet cards with your name and emergency service phone numbers make a great promotion with a long life.

For businesses that want a unique stand out business card that will attract attention, consider a card with an eye candy Wow factor effect.

• Spot UV coating is a popular choice

• Plastic cards with your choice of clear, frosted or white will be remembered.

• EveryColor foil is a new process that lets you create blends and gradations of every     cymk color and convert it to foil.

•  Lenticular business cards tell a story.  People love them because they are fun to play with and are shown to other people.  Your name may be forgotten but your card will not.

Color Printing Pros has free business card templates for all these business cards. They make creating your card easy and simple.

We love to help and answer questions. You can email or call Color Printing Pros at 800.598.1814. We are here for you.

HOW TO CREATE A POWERFUL MARKETING BROCHURE

Brochures, pamphlets and leaflets are a printed and folded piece of paper used as an advertising tool for business and organizations to sell products, services, promote their brand and corporate image.  They are designed to tell a story about the benefits, products and or services a business provides.

Brochures provide information about how a potential buyer will benefit from your products and services. They are a tactile tangible call to action used to inform and assists you in closing the deal. They develop a key message that will convert a buyer to your service rather than your competitor.

If you have the time, are creative and willing to learn the file requirements which are easy to find online, then this is a project that may be fun and self satisfying. The first thing you need to do is think about the benefits you customers will get from your product and service. Explain what makes you different. Every company advertises they are the best, lowest price, high quality, etc. The message is why they should buy from you, what makes your company unique in its field. Write your copy and decide the size and the number of panels you need to tell your story. Once you’ve thought this out gather the photos, illustrations and charts and any other visuals you need to make your brochure easy to understand and visually attractive. Now think about the layout, design, fonts and background.  Now you’re ready to do it yourself.

TIP: Don’t make your brochure about your new equipment or your company and how great it is. Your customers don’t care about how you do it; they only care about the results. Buyers are only interested in how your products and services can solve their problem and make their lives better.

There are many sizes and folds of paper you can use when you are thinking about designing a brochure. The most common brochures are an 8.5 X 11 piece of paper folded in half to 5.5 X 8, have 2 panels on the ourside and 2 panels on the inside  which  separate information. A trifold, also called a letter fold has two folds that create 6 panels. Other standard sizes are 8.5 X 14 to make 4 panels, 11 X 17 that folds to an 8.5 X11 four page,  8.5 X 22 which folds to three 8.5 X 11 panels  8.5 X 11 panels and l1 X 25.5 six panel brochure. These sizes are standard sheet sizes  that fit most efficiently  for the least paper waste on large color printing presses.

Another option is to hire a professional that specializes in print design and knows the rules needed so your job will print correctly. Most designers that are not experts in print design will create technical problems when your brochure goes to print. It takes more than a pretty design to create great out come. Most printers cannot or will not take the add liability to correct your mistakes. If they do they will charge you for your designers. This will slow down your job. If you have the budget to pay for a graphic designer it will be the safer, faster way to do the project. Don’t try going cheap, you get what you pay for. You can find excellent, affordable print designers online.

Do it yourself or hire an expert print designer, the end result will be an effective marketing tool that will strengthen your brand, move your products and sell your services. Brochures are essential for trade shows, direct mailings, counter displays and business meetings. When distributed to your target audience they provide a high ROI.

CHEAP MARKETING USING SHORT RUN DIGITAL PRINTING

There are many advantages to using full color short run printing. Just started a new salesman and not sure if he will work out, have a new product to advertise but don’t have a lot of money to spend on promoting it, these are just some reasons a long quantity of printing materials are needed. If you have big ideas and a small budget, digital short run printing is a great way to get your advertising, sales and marketing message out without breaking the bank. By using high quality short run printing, you can create high impact low quantity flyers, brochures and postcards in quantities as low as 100, 250 or 500. With short run printing, you can test different approaches or add new sales personnel easily.

The quality of short run printing is as good as offset lithography and less expensive for quantities under 1000. It’s a excellent marketing tool for realtors, financial services and proposal packages.
Short run printing makes test marketing cheap and easy. You can try different ideas to see which one works best. The same high quality printing paper is used on your short run printing as on an offset press. As for print quality, it is hard to tell the difference between digital printing and offset printing. In both, the printing detail is sharp and bright and the color is extremely accurate.

Short run printing is an eco-friendly process. They is virtually no paper waste. The color is consistent from the first sheet to the last and you are only printing the quantity you need. This means less waste. If you want to think green, you can use recycled high post consumer waste FSC or FSI certified coated and uncoated papers for your short run printing which contributes to a cleaner environment.
Being green is also a good marketing tool. Many companies and consumers are supporting the eco conscious movement. With a small green logo at the bottom of your message, you can tell your customers you are a socially conscious company. It’s a very effective, easy marketing tool that can help your branding.

No matter what your reasons for needing smaller quantities of your print materials, short run printing is a great way to go. Whether you need new sales and marketing literature but money is tight and your budget is small. Thinking of being more eco friendly with your new marketing tools can also make short run printing a effective way to go with your next printing job. Whatever your goal, short run printing makes quality printing at low prices affordable. Check out online printers who offer these services. You can save money while obtaining high quality printed materials.


Be sure to visit us at http://www.colorprintingpros.com