PRINTING SERVICES FOR STARTUP BUSINESSES

A budget for a marketing plan is most important first step in developing a new business. This is your path to reaching new customer. Of course the best way to start is to use cross marketing, both printing and internet to attract customers. But with a low budget many small business can’t do both.

Full color printing online is cheapest and faster way to getting your message out to lots of people in a short time. Every business needs business cards to hand out. Most business use direct mail postcards, flyers and brochures as standard marketing tools to advertise promotions and new products and services.

Custom printed top quality full color business cards make an impressive first impression. You will need to attract attention, get noticed and remembered. There are many business card options to choose from.  A standard business card should be printed on 14 or 16 point card stock with products on 20 and 21 Pt  plastic stock with round corners. Anything less will feel cheap and flimsy and if it’s heavier it will be to stiff. Inexpensive business cards should be printed in full color with choices of high gloss UV coating, matte / dull coating or no coating. You can write on matte or uncoated cards. High gloss spot UV coating on selected areas on your can add flair to your business card with cards to create a matte / high gloss effect.  It’s a little more expensive but worth it if you want to stand out.

EndurACE cards and flyers on printed on 10 Pt. water proof, tear and fade resistant synthetic paper. It’s the perfect solution for harsh environments both indoors and out.


If you want a truly unique business cards that is so unforgettable it will be remembered even if your name is forgetting choose a WOW FACTOR supper card with eye candy. Choose an elegant smooth silk laminated card that is water and tear resistant. Add spot UV coating and / or stunning gold or  silver foil.

Akuafoil cards print every CMYK color into foil. They are printed  on heavy 16 Pt. card stock and you You can make as many foil colors you want and mix them to make solids, blends, gradations and halftones. You can choose between no coating, UV coating or spot UV  coating. Foil cards are not as expensive as you may think. They use a cold foil process that does not need expensive dyes or hot foil stamping. The foil is printed on the business card using a process using a process the was reserved for book covers, labels and packaging. This foil printing service is not available for business cards, postcards and flyers.

Plastic cards are very popular because they are an eye magnet that’s sturdy. They are available in clear, frosted and white plastic. They last for a long time. They come with rounded corners in your choice of 1/8 or 1/4 inches.  Standard business card size is available on 20 pt stock or

Lenticular cards can tell a story in 2 or 3 flips. They are printed on 21 Pt. card stock and come with rounded corner  to protect for sharp edges. Most lenticular card are printed in China so thay have to go through customs and take a long time to be delivered if there is a problem you will have to pay to print them again. We print lenticular right here in the United States and they are a 100% guaranteed to be printed correctly from you files.  


Postcards are a  great marketing tool. Most of the business card effect are available with postcards.
Local businesses can take advantage of Every Door Direct Mail (EDDM), a USPS service the distributes mail to every home and home and business in your selected carrier route for $ .175 each piece.

When compared to building a website and paying for design, programming and expensive constant search engine optimization and content writing as well as social marketing that’s necessary to get a high ranking to keep you on the first page if you can get there which is unlikely if you have a new url. First page can never be guaranteed no matter how much money you spend on pay per click unless you ready to get in a bidding war with your competition. The truth is very few people ever click on paid ads.

WHEN EXCELLENCE IN PRINTING IS AVAILABLE, GOOD IS NOT ENOUGH

Nobody likes to rock the boat, but you can’t get to where you need to be by standing still. When buying printing for your company’s advertising, sales and marketing literature. there is a lot on the line.
You have to make the best impression possible while keeping the costs down. If you are a small company or a new startup, you have many printing ideas in your business plan with a budget that has to support it. You know your business depends on excellent marketing tools but cost plays an important part.

Your first step is in creating a marketing piece. Design is very important. You have to take into account how will your flyers, brochures, catalogs and postcards stand up against your competitors. If your designs are just like or similar to other companies in your trade group, you could be missing a great opportunity to separate yourself and get noticed as a trend setter. Powerful branding is a good stratergy to gain market share. Take the time and make sure your design is innovative and eyecatching.

Once you have your printed piece designed, it is time to get it printed. Worried about costs, you start seaching online for cheap printing prices. Pricing is important but value is what you should be looking for. Cheap pricing does not mean quality printing. What and how you are printing can change the course of your business. A poor quality printing job can do more damage than not having a printed piece to present to a prospective customer. Your printing job reflects on you and your business. Look for a printer that will exceed your expectations.

You should also consider creating printed literature that will set you apart from your competition. You can still have a unique design look with the highest quality printing at a cheap low price. Look for a printer who can offer you special services at a reasonable cost. New ideas drive the market so it may be time to look for a new designer that can provide a fresher look. To get noticed and remembered, you may want to consider adding an attention getting effect to your color printing. The WOW FACTOR and eye candy effects can be achieved by use of spot UV coating, matte / dull coating, a combination of both, metallic silver ink or colored metallic effects. Achieving these eye candy effects can be expensive and may require custom printing. But finding the right printer who can provide these services at a reasonable cost is not impossible. Your small local printer generally can’t manage these kind of jobs. Most online printers don’t do these printing techniques either. However there are a few full color commercial printers who can do this on gang runs, which will save you lots of money and still give you that custom one-of-a-kind look.

Take your time and look for that printer that can provide value, service and quality. Sure you need to look for the best price but when excellence is available, good is not enough. If your designer and printing service can’t provide these services then it may be time to find another. Remember your printed materials reflect on you and your business. If it is exceptional, potential business will think you are exceptional as well.

Be sure to visit us at http://www.colorprintingpros.com

CHEAP MARKETING USING SHORT RUN DIGITAL PRINTING

There are many advantages to using full color short run printing. Just started a new salesman and not sure if he will work out, have a new product to advertise but don’t have a lot of money to spend on promoting it, these are just some reasons a long quantity of printing materials are needed. If you have big ideas and a small budget, digital short run printing is a great way to get your advertising, sales and marketing message out without breaking the bank. By using high quality short run printing, you can create high impact low quantity flyers, brochures and postcards in quantities as low as 100, 250 or 500. With short run printing, you can test different approaches or add new sales personnel easily.

The quality of short run printing is as good as offset lithography and less expensive for quantities under 1000. It’s a excellent marketing tool for realtors, financial services and proposal packages.
Short run printing makes test marketing cheap and easy. You can try different ideas to see which one works best. The same high quality printing paper is used on your short run printing as on an offset press. As for print quality, it is hard to tell the difference between digital printing and offset printing. In both, the printing detail is sharp and bright and the color is extremely accurate.

Short run printing is an eco-friendly process. They is virtually no paper waste. The color is consistent from the first sheet to the last and you are only printing the quantity you need. This means less waste. If you want to think green, you can use recycled high post consumer waste FSC or FSI certified coated and uncoated papers for your short run printing which contributes to a cleaner environment.
Being green is also a good marketing tool. Many companies and consumers are supporting the eco conscious movement. With a small green logo at the bottom of your message, you can tell your customers you are a socially conscious company. It’s a very effective, easy marketing tool that can help your branding.

No matter what your reasons for needing smaller quantities of your print materials, short run printing is a great way to go. Whether you need new sales and marketing literature but money is tight and your budget is small. Thinking of being more eco friendly with your new marketing tools can also make short run printing a effective way to go with your next printing job. Whatever your goal, short run printing makes quality printing at low prices affordable. Check out online printers who offer these services. You can save money while obtaining high quality printed materials.


Be sure to visit us at http://www.colorprintingpros.com

WHERE TO FIND CHEAP BROCHURE PRINTING

Whether it is for a real estate listing, a trade show handout, a data sheet, or another application, brochures can be a great promotional tool. They can be very expensive or surprisingly affordable, depending on your needs and where you look. Two of the easiest ways to find good prices is to search online or to contact printing companies for quotes. There are so many competing printing companies- both offset and digital - that the job of finding a cheap brochure printing company couldn't be simpler.

Digital printers tend to be less expensive than offset printers, but some argue that their quality is not as high. It is best to investigate what the printer you are interested in offers and to see a sample before making a judgment. Digital printing is best when you need small quantities. They can keep the pricing down on these shorter runs. Some commercial printers offer both services, digital as well as offset.

If you have limited internal marketing services, you can still easily make a brochure that will be of high quality, appealing and cheap. The key elements are creating and implementing a clear design plan and doing all of your electronic file work in-house. This will avoid enlisting the extra services that some printers will charge you and will help keep the cost low.

Many brochure printing companies will prominently their no-frills prices to attract customers looking for bargains. The prices for brochures will usually include a few standard paper choices, full color and a standard fold. They may even offer free shipping as an incentive. Be sure to include all the features you want in shopping for the best price. Watch out for those extra charges for better paper grade, coatings or increased prepress costs. Make sure when you are pricing your brochure printing job that it includes full color. It is a buyers market and there is no reason to compromise on color.

Remember with a rapidly changing economy, it is not enough just to have a nice brochure. What is needed is a brochure that stands out from the rest and gets your company noticed. A brochure that a potential customer may keep even though they are not ready to buy. A brochure that shows you care about quality as much as they do. That means looking for the best prices but taking into account quality when looking at price. Paper weights and finishes are very important in your decision. Sales can be won or lost by the impression you make. Look for a printing company that may give you that “WoW factor”. Something different than the rest yet inexpensive. You don’t have to break the bank in order to achieve this goal.

If you can find a online printer that can help you achieve your goals of a great promotional brochure than you know that you have chosen wisely. So don’t settle for vanilla when you want and can get chocolate. Be sure in making your final decision, you take into account what you wish to achieve. Price is an important factor but the quality and service is equally important. Shop for value not the lowest price and your customers will do the same.


Visit us at http://www.colorprintingpros.com

FIVE STEPS FOR FINDING THE RIGHT ONLINE PRINTING SERVICE

Choosing an online printing service can save you 50% or more than a traditional local printer for your advertising, sales and marketing literature printing. The cheap pricing with high quality is accomplished using regularly scheduled gang runs combining your job with similar jobs using the same paper stock, finishes and quantity. The cost savings using gang run printing can be huge. One problem is that quality and service can vary from the highest quality possible with personal customer service to bordering on poor quality and no service. Top search engine position is no indication of quality or service. Search engine position can be bought and worked.

If you search any of the most popular search terms like: cheap, wholesale or discount with the product you need such as business cards, flyers, brochures, postcards, or any other printed products, you will discover there are more choices than you can possibly review. What is to your advantage is that going to any of these sites, you can easily check prices, services, paper stocks, finishes and turn around times available.

With all of these sites available, you can easily be overwhelmed so if you are shopping for the lowest price, you should be aware and expect that the cheapest cost may not be the best value. Paper weights and finishes are very important in your presentation. Sales can be won or lost by the impression you make. In choosing wisely with cost as a criteria, you must take into account what paper and finish is being offered for that cheap price and whether there are any hidden costs involved.

Making the right choice does not have to be difficult or overly risky if you follow some simple tips.

1. Select an online printer that gives you choices of papers, finishes and options to help make you advertising sales and marketing printing stand out and separate you for your competition. What are their standard paper stock and coatings? Do the offer options such as spot UV coating, metallic silver ink or colored metallics allowing you to add a WoW Factor making your job unique and stand out?

2. Make sure that the online printing service you are interested in offers you free upgrades or services such as UV coating or aqueous coating as well as low pricing for full color printing. Upgrades such as 14pt card stock to 16pt card stock or $10 more for color on the back are helpful in evaluating whether you are getting value for your money.

3. Contact the company by phone with any questions or to clarify what you will be getting for that price is a great way of judging their customer service. Are they knowledgeable about your needs? Will they be there to help you each time you need assistance?

4. A good online printing service should have free file check to make sure your files have no problems and will print at the high quality you expect. What are their requirements and are they helpful in helping you achieve your goal?

5. Other questions you may want to know is: Do they use soy and vegetable inks and aqueous (water based) non-solvent based coatings and cleaners to protect the environment? Do they offer any eco-sensitive options for printing?

If the online printer you have selected meet these criteria than you can be assured that you have chosen wisely. Price is an important factor but the quality and service you receive in return for your purchase is equally important. Shopping for value not price should be your goal in order to receive a high quality product that you can be proud of and confident in presenting to future customers.

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