Selecting the Best Online Color Printing Service

Finding the best online color printer with the cheapest prices can be a challenge. When it comes to your business, only the very best in printed products will suffice. Your business card, catalog or flyer will often be the first glimpse that a prospective customer has of your company, and it has been proven time and time again that first impressions really do count. Therefore choosing the best online printing service to handle your important orders is vital.

A great way to get a feel for the company is to request a free sample of their products. A reputable, professional company will be more than happy to provide free samples of the products you need. It’s always worth ordering samples from a few different companies so that you can compare the quality of the color printing, as well as the general service and speed of delivery.

Online testimonials are a really fantastic way of getting an idea of the service and quality of product you would receive. A good company will usually have a page of testimonials submitted by previous customers for you to peruse. If you feel you would like a more impartial opinion, the internet is full of independent reviewing websites and some light searching should reveal all you need to know. Of course, it’s impossible to please all of the people all of the time, so make sure you read the reviews carefully. If a company has a majority of good reviews, you can be certain you will receive a good service.

When choosing a company to handle your full color printing requirements, it pays to find a company that really knows about their products. A good website will have an in-depth FAQ section to help decipher the jargon and make it easier to order. You should always feel free to contact the company if you have a specific question, or if you just want to talk to a human being about your color printing requirements. You need to use a company who will recognize that its success is entirely dependent on yours, and that take that responsibility seriously.

A good online ordering website will make it easy for you; there will be options ranging from the very basic upload-and-order, to full custom orders with which you can have full creative control over the product you will receive.

The company that fulfills all of these requirements and more is Color Printing Pros. Their combination of user-friendliness, professionalism, quality of work and genuine care for their customers make them the clear choice out of the many online printing services that are available. Be sure to check them out.

POSTCARDS PRODUCE PROFITS

The old line, ten percent of the fishermen catch 90 percent of the fish couldn’t be more true than when we are in a deep recession. Competing for the trophy fish doesn’t require hard work as much as planning and new tactics. If you have a small business, you have an advantage. You can quickly change strategic plans to meet the challenges of a rapidly changing economy. Large companies with strong corporate cultures and long term planning have difficulty breaking contracts for advertising. They can layoff workers to save money but remember large ships cannot make quick turns. With this said, if you have a small or medium sized product or service business don’t give up hope, try to better target your market, offer discounts, free services and other promotions that attract sales.

It isn’t easy to sell a product that people think they don’t have the money to buy. By describing the benefits of your product or service you are offering a solution to this problem that may improve your customer’s life and/or save them money in the long term. For example, local laundry/ drycleaner customers were not coming in as regular as before due to the economy. The drycleaner created a targeted list of old customers as well as others in their zip code service area. They retrained their behind-the-counter associates, stressing strong customer service. They offered a prepay 30% discount card and registration at the store in case you lost your card. They sent out an inexpensive postcard offering the benefits of this offer and within two weeks of the mailing, business picked up 15 to 20%. This increase in business easily paid for the cost of the mailing and got them many new customers. Two months later they sent out a new mailer offering the same service, planned driver routes and add a free local pickup and delivery. That created a local buzz in the area and their business was actually better than a year ago.

This laundry/dry cleaner had a local web site. They put the same offer on their site and got no response. Why? People don’t normally do this kind of business on a web site. On their next postcard mailing, they offered their new free pick up and delivery service online. Now it made sense to order your laundry services on the internet and business picked up again. They expanded the list to include businesses in the area and customers from outside the traditional residential area and their customers found it was easy to put their laundry in the car and have it picked up and delivered at work.

The reason all this worked so well is that it used passive sales techniques with the postcards. People needing laundry services respond much higher to receiving the offer in the mail than having to take the proactive step of going online to find the service. Once they accept the idea of ordering this service online, it was possible to reduce mailing costs and use more email promotions. But you always use both if you wish to be successful.

In order to use postcards effectively you must ask yourself a couple of questions. The first question always is how much will it cost, and can I afford to do this. The next question is how much can I expect get in return for my investment. Postcards can be cheap but be sure to get quality as well as price. The postcard’s feel can impress your customers to expect quality from your service. Some printers offer 10pt or 12pt cards. These cards lack the feel and usually do not stand up well. A printer who offers 14pt or 16pt postcards with free UV coating is offering a superior product. One that will stand up to wear, shows you care about quality and can help your company be remembered. Isn’t this what you really want from a postcard?

Remember online advertising is great. But to achieve the maximum return, you need to combine it with passive advertising- a printed piece. Use postcards wisely. Let them draw customers to your business and then have a followup with your online service or site. In today’s world, you need to meet the challenges of a rapidly changing economy with good strategic plans. You have to take advantage of all the resources available to you both passive and proactive to promote your business properly.

Be sure to visit us at: http://www.colorprintingpros.com