Thursday, October 17, 2013

HOW TO FIND THE BEST ONLINE FULL COLOR PRINTING SERVICE

You can save quite a lot of money buying your companies advertising, sales and marketing literature online. By combining your job with other common jobs and sharing the cost of a gang run you only pay for the amount of real estate on the press you use. This benefits you but be sure you are getting quality as well as price.

There are over 3 million printer sites on the internet. They are all fighting for your business. Some are excellent and some are scams and thieves. Most are average and will get the job done. Even if you narrow down your search and google on one of the most popular search terms “cheap business cards”, you will find over 700,000 responses. Finding the best one for your need can be a challenge.

When you have an important deadline for a trade show or need to send out cards or flyers for a direct marketing campaign, your reputation is at stake. Here are some tips that may help you become a hero by getting the biggest bang for your buck- quality as well as price.

Of course, every search term has the pay per click ads at the top and along the side of the page. The companies with the top positions in the paid areas are not always the best deal. Positioning on these pages are determined by auction. The company that pays the most gets the best spots. These positions have nothing to do with quality or service. They merely represent the companies with the biggest budgets for that spot at that time of day, week or month. Every few minutes or hours they move around and change positions until their daily budgets run out.

Most experienced search engine users prefer using the organic listed sites directly below the sponsored area. To get and maintain good organic positioning, these companies have to work really hard over a long period of time and that’s a plus but it’s no guarantee that they are the best value. You need to also be aware that some of these companies are the same site under multiple names. When you click on these sites, they all look and work the same and their pricing is the same too. The only change is their name and logo on the top. You may think you made a better choice by choosing one over the other and that’s their strategy. They are just clones trying to keep the individual quality cheaper printer from getting discovered.

Most of us are suckers for the lowest prince. But the lowest price is often not the best value. For example, when you order the house wine in most restaurants it’s generally the cheapest. The truth is the restaurant makes the most profit from the house wine. For some people who are looking only for the cheapest price and don’t care about quality and value, this is just fine. They got what they paid for. Would you order it if you were entertaining an important client you wanted to impress? Probably not. Be sure to look for that commercial printer who offers quality, service and price.

For free samples and more information about quality full color printing, go to Color Printing Pros: http://www.colorprintingpros.com or call 800.598.1841 or 818.735.0385.

COLOR PRINTING PROS saves you money, and offers CHEAP TRADE PRICES while still offering SERVICE and QUALITY. You supply the files and we will do the rest.

Monday, October 14, 2013

THE POWER OF A SIMPLE BUSINESS CARD

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In the age of social media and smart phones, it’s easier to connect than ever before. However, even after a decade of technological revolution, there is one thing that can’t find any replacement: the good, old-fashioned business card. Whether you’re a job seeker trying to network efficiently, or a businessman trying to expand your corporate activity, business cards are a must. In fact, business cards don’t only talk about your professional identity, but they represent the first impression customers, associates and even competitors will have about your company or service. Therefore, since first impressions last forever, don’t let anything else but perfection speak about your business. The good news is that you can easily turn this challenge into mission accomplished by choosing business cards printing online.
Professional printing companies know exactly how to incorporate large amounts of information into the compact design of a business card, without making any compromise on quality or aspect. Consequently, the first and the most important benefit you obtain by contacting this type of service is that you can be sure that your business gets adequately communicated. While business cards are primarily engaged to generate information, their role in building brand recognition makes them powerful, if not even the most powerful marketing tools ever used in the business environment. Business cards have proved more than once that entrepreneurs and businessmen who effectively exploit their inherent set of advantages can raise awareness and educate the public. Needless to say, brand awareness is vital, particularly when you want your brand to be the first one people think of when considering a product or service in your specific industry or market.  High quality materials, state-of-the-art color printing techniques, great graphic effects, budget-friendly prices and original designs represent other advantages you instantly gain by contacting a professional online printing company.
In many cases, business cards complement other marketing methods such as brochures or fliers that can maximize your brand recognition. If some markets have embraced the idea ‘less is more’, in this particular case more is better! The more printing materials you use to promote your business, the more customers assimilate it and build your branding.  Likewise, following the same system: the earlier you get noticed, the greater the chances to become the favorite choice and be one step ahead of your competition. Consequently, by using print advertising to build brand trust with your customers, you can actually turn them from occasional customers into loyal customers. No matter how intensively you study your target market and how thoroughly you analyze each and every angle of your business, everything is meaningless if you don’t use the proper advertising solutions to talk about your brand. Want to get noticed? Print your name on everything so that everyone can see it! Printing marketing materials such as business cards, brochures, catalogs or booklets elevates your business to a different level altogether as people start believing in your brand and your professionalism. Professional color printing services can actually help you reach the true potential of your business. For more information, you can visit http://www.colorprintingpros.com.

Tuesday, October 8, 2013

FOIL BUSINESS CARDS FOR THAT LOOK OF LUXURY

If you have your own business, you know the importance of promoting your business as much as possible. Although you do not want to be viewed in the same light as an obnoxious car salesman who screams during television commercials, there are plenty of ways to promote your business without offending people. One opportunity is whenever you meet someone new. Not only can you tell them about your business, but you can also give them a business card. A business card helps to serve as a reminder about your business.

Because people receive so many business cards, it is important to give yours a special touch that will make it more memorable. One way to accomplish this is by using foil cards. Foil cards come in the standard 3.5 x 2 inch business card size. What makes them different is that they are printed with silver or gold foil. When silver or gold foil is combined with the silk laminated finish that is put on these cards, it create a business card that people will notice.

When you use gold or silver foil with your business cards, you are able to create cards that look quite impressive. Because these colors are associated with luxury, this type of card is great for branding your business as a luxury choice. Many people don't realize that virtually any business can be branded as a luxury choice. You don't have to be an upscale automaker or clothing designer to benefit from this kind of branding. For example, you may run a service business. By using this type of branding, you can position your business as the top of the line service choice in your industry. When you are viewed as a luxury choice, it's easier to charge more for the service that you offer. Since you already take great care of your customers, this branding simply allows you to receive more in return for the value that your provide.

If your business produces a product, it can benefit just as much from luxury branding through the use of foil cards. If you choose to use gold foil on your cards, you can bill your company's product as the gold standard. Being able to take this type of marketing angle will allow you to establish even more trust with your prospects. When people really trust you, they are far more likely to purchase from you. Using foil cards to create a luxury brand for your product can give your business an edge over your competitors.

Monday, October 7, 2013

LENTICULAR CARDS ARE THE MOST UNIQUE AND EFFECTIVE PROMOTIONAL PRODUCT

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Lenticular cards such as business cards and postcards from Color Printing Pros are very effective promotional products. Research has shown that 3D and 4D pictures attract more attention 6.5 times more than ordinary flat pictures. People will stop and examine these objects for a long time. Many will save them as souvenirs to show others. Rarely are they thrown in trash like ordinary cards. Isn’t that what you want? This increased interest is more effective marketing than ordinary cards.

Lenticular cards are a new product that offers you dimensional print to deliver twice the message in the same print. This card is a Lenticular product that allows you to have two or three different pictures in one. You take your images and create a swapping effect, each image vanishing and then reappearing from one to another as you move it up and down. There is a backing that can also be printed in normal 4 color process. Total thickness with both plastic LenTek viewer and backing is 21pt.  Only the front side will have the lenticular effect. Your images will transition from one to another as you move the card up and down. Right now these cards have only a vertical transition or flip. Need information as to how to create a lenticular card, there is a help page for you.

Consumers are bombarded with marketing messages every single day. From the often annoying ads that they see on TV to billboards on the side of the road to the banner ads that are present on virtually every website, consumers are constantly being told to buy, buy, buy. As a result of this constant bombardment, consumers have to filter many of these messages to avoid being overloaded. Because they filter many marketing messages, companies that rely on generic marketing approaches are not going to be able to effectively reach consumers.

In order to bypass consumers' marketing filter, your marketing needs to get their attention. By taking a unique approach that grabs their attention, they will turn off their filter and actually absorb what you have to say to them. The best way to get this crucial marketing edge is to set yourself apart with WOW factor effects. By using WOW factor effects like a lenticular 3D card, you can rise above your competitors and grab the attention of your potential customers.

Tuesday, August 27, 2013

ENDURACE WATERPROOF HIGH PERFORMANCE PAPER


Many businesses in harsh outdoor and indoor environments have a need for printing on waterproof, tear resistant paper. The solution is EndurAce paper.

EndurAce is a 10pt. smooth bright paper which prints brilliant colors that are durable, tear and crumple resistant and don’t fade in the sun.

Restaurants need a high performance paper for menus and table mats. EndurAce is less expensive compared to heavy laminated menus. It wipes water and grease off easily for reuse.
The menus can be used as a promotional free give-away, customers will keep them so your brand is in front of their eyes and minds.

 For outdoor marketing and branding EndurAce is the perfect choice.  They can be used for business cards, flyers, postcards and door hangers. Some of their popular leisure and sport uses are for marinas, boating, divers, fisherman, golf cards and hikers maps.

Trades that use EndurAce high performance paper for printing are: builders, contractors, architects, garden maintenance, construction and companies in the sports industry to name just a few.

Their ability to preform well in extreme conditions, low need for replacement and affordable cost make this an ideal choice for any business needing high performance paper.


To find out more about EndurAce, go to: Help Center/ Waterproof 

Monday, August 26, 2013

PRINT CHEAP FLYERS TO GET HIGH RETURNS


Millions of businesses receive high ROI using cheap flyers. Why? Flyers attract attention. Some of the things businesses do with printed color flyers include advertise new promotions, introduce new products and services, offer specials and discounts, and make announcements.

Flyer printing has been used as a powerful marketing tool since the invention of the printing press. High quality low-tech flyers find and passively convert customers when they weren’t even thinking about your products and services. Flyers activate both tactile and visual senses. They can be held in your hands and be saved so buyers can learn the benefits of your products or services. Flyers explain how the lives of the reader will be better when they buy what your offering.  Online marketing can only be read on a computer.

The big difference between offline and online marketing is printing color flyers are passive so they can sell products and services the buyer didn’t know they needed. Customers can be motivated with the benefits of your offer and your promotion will be kept for future viewing. When you send out a flyer your customers will not see your competitors and comparison offers.

When buyers search online, unless you’re on the first page of your target market you probably won’t be found. One thing is for sure, your competitors will be found.  I’m not saying you don’t need a presence online. What I am saying is, that they both work in different ways and have their own advantages and disadvantages.

Savvy marketing strategists use both print and online services to maximize their customer base to find new business. Printed flyers are cheap, fast and easily targeted to the buys. Online marketing is expensive with slow results and it’s very difficult to get and stay on the first page in every competitive market sector.

Color Printing Pros flyer templates are free and available in many sizes, all the folds are indicated for easy and fast layouts and designs.

Thursday, August 15, 2013

ENDURACE WATERPROOF HIGH PERFORMANCE PAPER


Many businesses in harsh outdoor and indoor environments have a need for printing on waterproof, tear resistant paper. The solution is EndurAce Waterproof Printing.
EndurAce is a 10pt. smooth bright paper which prints brilliant colors that are durable, tear and crumple resistant and don’t fade in the sun.

Restaurants need a high performance paper for menus and table mattes. EndurAce is less expensive compared to heavy laminated menus. It wipes water and grease off easily for reuse.
The menus can be used as a promotional free give-away, customers will keep them so your brand is in front of their eyes and minds.




 For outdoor marketing and branding EndurAce is the perfect choice.  They can be used for business cards, flyers, postcards and door hangers. Some of their popular leisure and sport uses are for marinas, boating, divers, fisherman, golf cards and hikers maps.

Trades that use EndurAce high performance paper for printing are: builders, contractors, architects, garden maintenance, construction and companies in the sports industry to name just a few.

Their ability to preform well in extreme conditions, low need for replacement and affordable cost make this an ideal choice for any business needing high performance paper. 

Color Printing Pros has free business card templates for these business cards. They make creating your card easy and simple.

We love to help and answer questions. You can email or call Color Printing Pros at 800.598.1814. We are here for you.