CHEAP BROCHURE PRINTING FOR MARKETING

Cheap brochure printing is an essential marketing strategy for big and small companies. Full color brochures are used as a promotional tool to display a business products and services to buyers. Full color brochures are an effective way to show photos and graphics that describe what a company has to offer in an impressive and affordable way.

When planning content for a cheap brochure, it’s a good idea to properly light your products so they look attractive. Don’t even think about taking a photo off the internet. Photos on the internet are 72 dpi, which is low resolution. Your photo must be 300 dpi when you print on a press. Don’t use a copy of anything that has been printed before, it won’t be sharp and scanning picks up the dots, not a sharp image.

Writing content for a cheap brochure can be difficult for many small business owners. The fact is you know your products and services better than anyone else so you must spend time listing all the points you want to cover. One of the most important things a promotional brochure can do is to tell the reader how they will benefit and how your product is of greater value than your competitors. Show why your products will make their life easier when they buy what you are selling..

It’s best to plan the content of a custom brochure before you even think about the design. If you’ve never designed a brochure yourself, you may want to hire a professional designer that specializes in printing production. This will avoid technical problems when it’s ready to print. If you plan to save money and do the production yourself, be sure to read the printers file requirements and check out their FAQ page which are on many printing web sites

One of the cheapest ways to print a brochure is to compare online cheap brochure printing services. Checking prices is easy. Don’t make the mistake of going with the lowest price. Savvy print buyers compare the price and the value.

All online printing services are not the same; they all have different presses and capabilities. In wanting to print a brochure, it is value for your money you want, not just the cheapest price.

Once you know the quantity, size and how many pages your brochure will be, contact some online full color printing companies. Of course, everybody wants an attractive brochure to attract attention but there are lots for options to consider when finding the best value. A top quality cheap color brochure should be printed on glossy 100 Lb. book weight paper. The inks sit on top of the gloss coating so the printing is brighter and sharper. This also keep the inks from being absorbed into the paper fiber. It is standard for online printing shops with newer modern presses to add aqueous coating to protect the sheet from scratching and scuffing. To get the best value, look for a printer that offers aqueous coating at no additional cost. Some printers with older press might offer varnish instead. The problem with varnish is it adds extra cost because it’s applied after the job is printed and the ink is dry. Varnish emits harmful volatile organic compounds (VOC’s) and it’s suspected to cause cancer in humans. Don’t accept varnish instead find another printing service.

Like everything else in life, it takes due diligence to find the best value cheap brochure printing service. Remember your brochure will be judged on quality as well as design. The quality of your brochure reflects on the quality of your products. Take the time to find value as well as quality at the cheapest price.