Thursday, August 20, 2015

Online Bulk Postcard Printing and Mailing: Everything You Need in One Place.

-->
 EVERY DOOR DIRECT MAIL - EDDM

Online bulk postcards printing and mailing services offer lower printing and postage rates. Services such as EDDM will help you deliver inexpensive, direct mail campaigns and ultimately increase the return on your investment.  Reducing the costs of your is important but the quality of the service offered is also paramount to your business. Cost effective bulk mailing can be made possible due to the availability of bulk mailing services called Every Door Direct Mail or EDDM. 

What is Every Door Direct Mail - EDDM?

 Every Door Direct Mail is a bulk mailing services program offered by the US Postal Service using direct mail delivery by individual carrier route. It is a very viable and cost efficient service that gives businesses the ability to target mailers to specific demographic areas without the need for mailing lists or imprinting addresses. Therefore it's an uncomplicated and quick way to reach a wide sector of potential customers with the least cost. In fact, employing EDDM is a proven way to reach wider audience, cut promotional costs and ultimately increase marketing and promotion effectiveness.

EDDM is the cheapest way to send bulk postcards, especially if your business model relies on repetition and regular mailing. By choosing to use Every Door Direct Mail, companies can reap the benefit of a lower cost per item, set at a very reasonable $0.183 per address. Using EDDM, you will be able to quickly target every house and/or business in the zip codes of your choice. Your planning can include individual carrier routes with the detailed maps you can get online. They also illustrate the given demographics for your targeted area.

Compared to the traditional flimsy, mail-merge flyers, your bold and colorful advertising postcards will stand out and grab attention. If you mail a large 9 x 12 full color mini-billboard sized card, it is 300% bigger and more eye-catching than the standard 4 x 6 postcard of traditional choice and conversely $0.9 cents cheaper to deliver!

Of course there are rules for this service and the rule on sizes are a benefit, rather than a restriction. The minimum size of your mail offering needs to be larger than the traditional 8.5 x 5.5 flyer and this gives you an opportunity to add value to your promotional mailing.  The generous weight limit is 3.3 oz. per item that allows you to utilize a quality card stock for your postcards printing. Heavy 14 or 16 pt. card stock is recommended and you can send up to a maximum 5000 items from each post office per day. If you are preparing this mailing yourself, remember that your promotional cards will need to be bundled in 50 or 100 pieces and stacked flat before delivery to your local post office. Want to have fewer headaches, try using full service EDDM when offered by your printer.

Every business person is looking for that branding, advertising bargain as a way of stimulating sales without breaking the bank. Savvy business people are choosing EDDM and reaping the benefits of increased sales from a professional, fast and cost effective printing and mailing campaign. It’s easy to perfect profits with EDDM.

NOW available... FULL SERVICE EDDM... Contact your EDDM provider about more details.

No comments: