Friday, April 11, 2014

PRINTED CAMPAIGN PRODUCTS THAT HELP GET OUT THE VOTE


It’s campaign season and candidates are getting ready for elections. Business cards, bumper shirts, t-shirts and postcards are necessary items to promote candidacy. Prospective congressmen, senators and other elected officials need name and face recognition and what better way than with printed promotional products.

Business cards with the candidate’s face, slogan and important information such as QR code to website or email and phone information to sign up are essential. But campaign finances must kept low so finding a high quality printer with cheap low prices are important. Price alone is not the only consideration. Candidates must also make sure that what is printed does not appear cheap and flimsy because this will reflect on them. Business cards printed on 14 or 16 PT stock will give the impression of quality that is passed on to the prospective official.

Postcards must be sent out on a regular basis in order to make sure name recognition grows. Postcards can be sent using EDDM. Political campaigns can customized their mailings regionally targeting their demographics at a small fraction of the traditional direct mail marketing costs. Every Door Direct Mail Retail is a USPS cheap and effective direct mail marketing solution for targeting political campaigns, nonprofit organizations and businesses with affordable direct mail services. You can target local area mailings for only $ .175 cents for each piece. EDDM Retail is a strategy that produces very high returns on a very small investment. It's simple and easy to take advantage of this cheap direct mail service offered by your local post office. You don't need bulk mail permits, mailing lists or address imprinting. You choose the zip codes, city or mile radius and quantity you want delivered. Your message will go to every residential address and business or just residential address in that zip codes, city or mile radius of your choice. Rules for everydoor direct are specific so be sure to check them out.

Bumper stickers are a cheap way to make sure your slogan and candidacy is remembered. They get fast and easy attention.  It is an affordable way to get your message out. Cheap to produce, bumper stickers are cost effective marketing and advertising. Besides bumper stickers, posters and yard signs help keep awareness.

Buttons and t-shirts are also important campaign products. Buttons are a must for any political ad campaign and are great giveaways. But buttons alone should not be used for low cost advertising, t-shirts are a vital election item too. Campaign workers wear custom t-shirts with pride and show their support of their candidate. It makes a great keepsake and can make a political statement that lasts.

Doorhangers, letterheads and envelopes add to the list of political printing.  Reaching people where they work and live, doorhangers are a great alternative to a direct mail piece. Let's not forget that custom printed stationery is also imperative. Custom printed letterheads and envelopes gives validation to campaigns and can carry requests for support.



Whether you are using cards, buttons, banners, bumper stickers and more, these political printed materials all work to increase awareness, gain recognition, or speak your mind. Campaign time is here and now is the time to get started.

Friday, April 4, 2014

MAKE YOUR OWN TRADING CARDS

     Trading Cards are a cheap fun social networking tool as well as an eye catching technique for advertising a product or brand.  Normally, used as game cards, sport team cards, collectors cards, and motivational handouts. Trading cards can also be used as invitation cards for business professionals. Trading cards allow you to express your creative and artistic designs. Our trading cards measure 2.5 X 3.5 and are printed on 14 PT or 16 PT (free upgrade) - your choice.
Color Printing Pros gives you the option to print on the front only, or front and back. We also give many options for finishes. You chose from UV coated both sides, UV one side/no coating one side, Matte/Dull both sides or adding a WOW factor such as Spot UV. Trading cards are also available in Colored Foil for that special WoW effect.

     Sports are enhanced by the use of trading cards. Trading cards are great for making sports and activities more exciting as well as putting smiles on faces. A custom sports trading card will do it every time.   With trading cards it's easy to smile and get nostalgic. I remember when I was a kid and how important they were for socializing after school. Trading cards are still popular today, but they have taken on a new personal roll. Now every kid can become a sport hero with his or her own trading cards. They’re also very popular with adults too, and not just athletes. Kids love to trade cards with their picture and a short bio about them. They like to hand them out at team sports events because it's a cool thing to do. Many teams have sets printed for each team member and different team trade cards. Schools can create trading cards for their athlete students to share with other schools.

     Trading Cards printed with UV coating both sides gives your cards additional strength to last longer and stand rough handling. This is required when trading cards are used by children more than adults. Color Printing Pros offer a free trading card template to help you design your card so you don't have to think about a production layout. All you have to do is the creative design artwork, upload your file to our site and we do the rest. We supply you with a free digital proof, so you can okay your work. Once approved, we print and ship. Your full color collector cards can be printed on thick 14 pt or heavy 16 pt card stock (This upgrade is FREE). Trading cards are also available in Short run.

        Customer service is priority with us so if you need any advice or help in designing your card, be sure to call us. We are here for you. Color Printing Pros offers trading card printing at wholesale prices. Try us for your trading card printing and see for yourself why we are called the experts in trading card printing.

Friday, March 14, 2014

THE IMPORTANCE OF PRINTED BROCHURES

Printed brochures are an ideal way for companies with large product lines to showcase their goods. If you are only presenting your line on your website, you are missing a large sales opportunity. Online brochures are proactive, meaning that potential customers must find you online (hopeful by a search engine). Chances are they will also find your competition. A strong advantage of a printed brochure is the fact that they are passive. You present your brochure to your customer base. They directly receive your full color brochure. You can target your market and they can view your product brochure without turning on a computer and connecting to a URL. Full color printed pages can be viewed more easily than a web page and they create a stronger impact. They can be easily shared with others and that can increase your distribution.


Many brochures are distributed at trade shows. The purpose of trade shows is to increase sales and attract new customers. Many companies with large product lines often introduce their new brochures at major trade shows. Frequent buyers look forward to seeing the new lines and products being offered in a new brochure. For many buyers, there is true anticipation and excitement in receiving a new brochure.


 Although trade shows can be an overwhelmingly busy experience to attendees, one way to give them a lasting memory of you and your company is to present them with the most attractive high quality sales and marketing literature you can. There are a number of online companies that can provide these services. Color Printing Pros is such a online printing company that can fit all your needs. With our state of the art technology and the availability of gang run printing, the costs of printing a brochure is actually cheaper today than printing the same brochure ten years ago. Our full color printing service with our FREE aqueous coating on top quality 100 Lb coated text paper is our standard.


 Color Printing Pros is there for you offering cheap trade prices without compromising service or quality. We pride ourselves on unsurpassed skill and professionalism. Communications between commercial printers and their clients is paramount in building a relationship. Therefore we are always available to discuss your project and when appropriate offer our expertise in suggesting possible alternatives that may save you time and money. We strongly believe it is better to build long term trust than to maximize profit on any job.  

Wednesday, March 12, 2014

Silk Cards Adds Elegance with its Satiny Feel.


Silk laminated cards have a smooth matte finish that attracts attention and creates  an impressive presentation. Silk cards are touched before they ‘re looked at giving  your business the impression of elegance. The heavy 16 Point card stock and silky feel of these cards instantly sends the message of top quality.  


Silk cards are available in 10 different sizes including business cards, bookmarks, greeting cards, mini cards, oval cards, postcards, presentation folders and square social cards. Another option that can be added to these cards are rounded corners. All Gold or Silver foil cards are also printed on this luxurious silk laminated stock.

Silk Cards are laminated so they are water resistant, tear resistant and writable. Because of these features, many use them as appointment cards. Want to add something different to set you apart from the competition? Try a Spot UV for a WOW Factor effect. An even bigger bang can be made with an elegant gold or silver foil card which also can include a Spot Uv.


Think your budget can afford it? You are wrong.  Silk Cards are not expensive and are unique and attractive. Whether you're at a networking event or simply marketing your company, you never want to miss out on an opportunity to create a good first impression for your business. Go to Color Printing Pros to learn more.

Saturday, February 8, 2014

Selecting the Best Online Color Printing Service

Finding the best online color printer with the cheapest prices can be a challenge. When it comes to your business, only the very best in printed products will suffice. Your business card, catalog or flyer will often be the first glimpse that a prospective customer has of your company, and it has been proven time and time again that first impressions really do count. Therefore choosing the best online printing service to handle your important orders is vital.

A great way to get a feel for the company is to request a free sample of their products. A reputable, professional company will be more than happy to provide free samples of the products you need. It’s always worth ordering samples from a few different companies so that you can compare the quality of the color printing, as well as the general service and speed of delivery.

Online testimonials are a really fantastic way of getting an idea of the service and quality of product you would receive. A good company will usually have a page of testimonials submitted by previous customers for you to peruse. If you feel you would like a more impartial opinion, the internet is full of independent reviewing websites and some light searching should reveal all you need to know. Of course, it’s impossible to please all of the people all of the time, so make sure you read the reviews carefully. If a company has a majority of good reviews, you can be certain you will receive a good service.

When choosing a company to handle your full color printing requirements, it pays to find a company that really knows about their products. A good website will have an in-depth FAQ section to help decipher the jargon and make it easier to order. You should always feel free to contact the company if you have a specific question, or if you just want to talk to a human being about your color printing requirements. You need to use a company who will recognize that its success is entirely dependent on yours, and that take that responsibility seriously.

A good online ordering website will make it easy for you; there will be options ranging from the very basic upload-and-order, to full custom orders with which you can have full creative control over the product you will receive.

The company that fulfills all of these requirements and more is Color Printing Pros. Their combination of user-friendliness, professionalism, quality of work and genuine care for their customers make them the clear choice out of the many online printing services that are available. Be sure to check them out.

Saturday, December 14, 2013

FOR POSTCARDS THAT ATTRACT ATTENTION - ADD A WOW FACTOR

Postcards target your messages directly to prospective customers. An important reason why they still work today is the fact that postcards are passive. They take no action on the part of the receiver to be seen. Postcards just need to pass before a reader’s eye to get noticed.An offer with a specific closing date as a call to action can be used immediately for a fast return on your ROI. Responses can be easily and quickly measured. Postcards can be printed in a variety of ways, in various sizes and for varying costs. But in order to get a return on your investment (ROI), your postcard needs to stand out from your competition and all the other distractions in your mailbox. Of course, the content is important but more important than the message is the design. It does little good to have a great offer on an uninteresting, boring design. The first thing your card needs to do is attract instant attention so your message is noticed and the reader takes that second look. By getting your postcard noticed, you can guarantee an upsurge of interest. Attention can be achieved by having a high quality full color postcard printed on heavy 14pt or 16pt quality card stock. This choice can make a lasting impression showing quality that transfers to your product. For added interest, you may want to use a Wow Factor effect so that your post card will stand out and get your company noticed.

Wow Factor effects are new state of the art printing techniques that raises the interest level and attract additional attention. Three new affordable gang run Wow Factor printing effects are Spot UV coating, lenticular cards, foil cards. To learn more about these effects and how to create them, click on the product.

1. Spot UV coating is a high gloss laminate coating that can be applied to selected areas of your card. Spot UV coating can be applied to type, a photo or illustration and also be used on a solid color background to give a high/low effect. Spot UV coating creates a combinations of glossy and dull finish effect to focus the eye and makes the card more appealing.

2. Silver or Gold Foil is used to add interest and a special elegant richness to a standard 4 color card.
OR  Colored Foil that can show gradients and blends as well as combine other color foils. By using this new technique you are able to increase the colors in the traditional 4 color pallet and create effects never seen before. The possibilities of using these effects is only limited by your imagination.

3. Lenticular cards that produces visual images that are more appealing due to their surprising motion, animation, depth and 3D effects. Take your images and create a swapping effect, each image vanishing and then reappearing from one to another as you move it up and down. The image you create appears to change or move or morph as it is turned creating dramatic animation or depth.



Wow Factor effects are very unique and require special technology to produce. They are only offered by a very few commercial printing companies so it is not common and over used. If you looking for an attention driver, you have to learn more about these hot new printing techniques. Find a printer that offers Wow Factor effects and see how it raises the bar and changes the game. You can’t sell yourself without getting the customers attention. Unfortunately, Wow Factor effects do not reproduce on monitors, so you can’t see them online. But if interested, request free samples from printers offering this great attention getters and see for yourself what these card can actually look like.

The internet and technology have changed the way business is conducted, but don’t underestimate its effectiveness. Some of the old more traditional ways such as direct marketing have produced large profits in the past and continue to do so today. A printed 4 color post card will never go out of style, just keep getting better.

HOW TO CREATE CHEAP POSTCARDS THAT ARE HIGH QUALITY AND PRODUCE PROFITS

Direct marketing is not dead. The reason I know this is because I go to my mailbox every day and it’s full of offers. If so many big companies use direct mail advertising campaigns repeatedly, I would guess they are getting very good returns on the investment. The key is to be noticed. Cheap postcards can to do this and can increase sales as well. A well designed direct mail postcard with a clever call to action can quickly give you a high ROI (return on investment) and isn’t this what you want.

In the difficult uncertain economic climate that we are facing, optimizing existing and opening new markets and customers quickly can mean the difference between great success or failure. If you don’t have a large advertising, sales or marketing budget and your business needs to grow fast, quality cheap postcards may be the answer.

Very high quality gang run cards are cheap to print. What are gang runs? Gang run printing combines common jobs to be run together. Everybody shares the cost of the printing and you therefore only pay for your portion of the run.The beauty of a gang run job is you can still get brilliant colors and great quality for a cheap price. For example, you can print 2,500 full color postcards on heavy 14 or even heavier 16 point card stock with gloss UV coating or dull / matte aqueous coating for less than a penny. Why use heavier stock for your postcards? When you use a heavier 14 point or 16 point card stock it feels great to the touch and indicates to the receiver that you care about quality. Isn’t this what you want to represent you and your business?

To have really a good ROI, you have to have a really good offer and give a really good reason to respond now. People can’t refuse a good deal. Free offers and deep discounts get a high level of attention especially when prices may be higher next week or month. The purpose of a cheap well designed postcard is to make them aware that this is a very special offer. Combine the quality of the card with a targeted compelling offer and you can reach a lot of people for a little amount of money.

It’s important to keep the same basic look for all of your cards to establish recognizable branding. Experiment with the wording and offer. It is very important for your postcard to get your business noticed and remembered. There are many inexpensive ways to do this. Create a real attention getter by adding an optional Wow Factor effect to your cards such as a spot UV coating. The impact of these effects must be seen to be fully appreciated and understood.

Inexpensive Postcards are a very cost effective way of getting your message out. Postcards can bring back old customers and make new customers for your business. They can be used to target notices, offer discounts, show a new product or service. The key is to make sure you do everything you can to get your message out and get noticed. If well planned and executed, they can allow you to produce profits without costing you a lot of money.