Lenticular cards such as business cards and postcards from Color Printing Pros are
very effective promotional products. Research has shown that 3D and 4D pictures
attract more attention 6.5 times more than ordinary flat pictures. People will
stop and examine these objects for a long time. Many will save them as
souvenirs to show others. Rarely are they thrown in trash like ordinary cards.
Isn’t that what you want? This increased interest is more effective marketing
than ordinary cards.
Lenticular cards are a new product that offers you dimensional
print to deliver twice the message in the same print. This card is a Lenticular
product that allows you to have two or three different pictures in one. You
take your images and create a swapping effect, each image vanishing and then
reappearing from one to another as you move it up and down. There is a backing
that can also be printed in normal 4 color process. Total thickness with both
plastic LenTek viewer and backing is 21pt. Only the front side will have the lenticular
effect. Your images will transition from one to another as you move the card up
and down. Right now these cards have only a vertical transition or flip. Need information as to how to create a lenticular card, there is a help page for you.
Consumers are bombarded with marketing messages every single day. From the often annoying ads that they see on TV to billboards on the side of the road to the banner ads that are present on virtually every website, consumers are constantly being told to buy, buy, buy. As a result of this constant bombardment, consumers have to filter many of these messages to avoid being overloaded. Because they filter many marketing messages, companies that rely on generic marketing approaches are not going to be able to effectively reach consumers.
In order to bypass consumers' marketing filter, your marketing needs to get their attention. By taking a unique approach that grabs their attention, they will turn off their filter and actually absorb what you have to say to them. The best way to get this crucial marketing edge is to set yourself apart with WOW factor effects. By using WOW factor effects like a lenticular 3D card, you can rise above your competitors and grab the attention of your potential customers.
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