8 TIPS TO INCREASING SALES USING FLYERS

Here are some valuable tips on how to increase sales with affordable printed flyer promotions. Promotional flyers are not expensive as long as you get a high conversion rate. There are many reasons why flyers may not be working for you as hard as they could be. It may sound harsh but nobody cares about your company, your product or your equipment. What they do care about is great customer service and what you are selling is a benefit to them. Using fast food and restaurants as an example, here is how you can apply these tips to any business, product or service. Take advantage of affordable flyer printing.

1.     While printing flyers, keep in mind that, before you start telling them what you are selling, tell them in your headline why they need it and how it will make their lives better. There’s an old advertising adage, “Sell The Sizzle And They’ll Buy The Steak”. Customers are looking for a solution to a problem. It could be as simple as, “what’s for dinner?”

2.     Write a compelling call to action headline at the top of your flyer. “Buy One Get One Free” could be a great way of getting customers attention. Select the slowest day of the week and make the offer for that day. Near the bottom of the flyer offer a 20% or other discount coupon for those who can’t take advantage of your headline offer. This extends the life of your promotion. Print flyer with one side giving a “two for the price of one” offer or any other offer you want to make. The other side of the flyer could be a take out menu or other promotion that will attract attention.

3.     It makes sense for businesses to use multi-marketing with a flyer thereby drawing the customer to your website as well. Instead of using your home page, an effective way to involve customers is to create a new landing page or a new dedicated URL. This makes result tracking easy and gets fast feedback. Offer discount coupons or a code number for online offers that can change weekly or monthly.

4.     If you are a creative person and would like to design your own flyer, be sure to checkout the printing requirements needed to make your flyer print correctly. Use free flyer templates to start your layout giving you guides for bleeds and safety areas. If you don’t have time or it’s more than you want to learn, save yourself a lot of headache and hire a local designer that specializes in print production. Another option is to find a flyer printing services. The benefits of having someone else design for you are that this is cheap insurance, you won’t have printing problems and the printing service will be responsible for the quality of the printing. You won’t be in the middle if a problem occurs.

5.  Be sure to design a flyer format that can be used many times so your flyers becomes a recognizable branding tool that people will respond to. Keep this format every time you send out a new flyer to strengthen your branding.

6.     Your flyer represents your business. Don’t skimp on thin paper to save a few dollars. The old adage is “you get what you paid for”. A first impression is instantly made when your flyer promotion is picked up. People will notice the quality of the paper your flyer is printed on. If it’s too thin it will feel cheap.  Flyers printed on a thicker stock create the impression of quality. The minimum paperweight should be no less than 80 lb book weight. For a bigger bang, 100 lb book is not much more expensive and worth the cost. Other heavier paperweights for consideration are 100 lb cover weight and heavy 14 pt or extra heavy 16 pt card weight.

7.     For cheap local distribution consider Every Door Direct Mail(EDDM) a USPS direct mail distribution service that only costs $.175 for each piece. You can target every home or home and business in your best demographic areas, right down to the carrier route. The advantages are low cost and you don’t need a bulk permit, expensive mail lists or imprinting of addresses. It’s faster than bulk mail so you get a quicker response. Be sure to follow the post office requirements and you’ll get an incredible bargain.

8.     Printing flyer promotions is not a one-time deal. Flyers won’t bring high results unless you make it a marketing campaign. Print advertising works best only if it’s distributed to the same people at least once a month with different offers. This is the way to build your business and confidence in your brand.

Implementing these tips while printing flyers will create a high ROI and keeping your brand in the front of people’s minds. When they think of a product or service that you provide you want them to think of you and your business name.

PRINTING SERVICES FOR STARTUP BUSINESSES

A budget for a marketing plan is most important first step in developing a new business. This is your path to reaching new customer. Of course the best way to start is to use cross marketing, both printing and internet to attract customers. But with a low budget many small business can’t do both.

Full color printing online is cheapest and faster way to getting your message out to lots of people in a short time. Every business needs business cards to hand out. Most business use direct mail postcards, flyers and brochures as standard marketing tools to advertise promotions and new products and services.

Custom printed top quality full color business cards make an impressive first impression. You will need to attract attention, get noticed and remembered. There are many business card options to choose from.  A standard business card should be printed on 14 or 16 point card stock with products on 20 and 21 Pt  plastic stock with round corners. Anything less will feel cheap and flimsy and if it’s heavier it will be to stiff. Inexpensive business cards should be printed in full color with choices of high gloss UV coating, matte / dull coating or no coating. You can write on matte or uncoated cards. High gloss spot UV coating on selected areas on your can add flair to your business card with cards to create a matte / high gloss effect.  It’s a little more expensive but worth it if you want to stand out.

EndurACE cards and flyers on printed on 10 Pt. water proof, tear and fade resistant synthetic paper. It’s the perfect solution for harsh environments both indoors and out.


If you want a truly unique business cards that is so unforgettable it will be remembered even if your name is forgetting choose a WOW FACTOR supper card with eye candy. Choose an elegant smooth silk laminated card that is water and tear resistant. Add spot UV coating and / or stunning gold or  silver foil.

Akuafoil cards print every CMYK color into foil. They are printed  on heavy 16 Pt. card stock and you You can make as many foil colors you want and mix them to make solids, blends, gradations and halftones. You can choose between no coating, UV coating or spot UV  coating. Foil cards are not as expensive as you may think. They use a cold foil process that does not need expensive dyes or hot foil stamping. The foil is printed on the business card using a process using a process the was reserved for book covers, labels and packaging. This foil printing service is not available for business cards, postcards and flyers.

Plastic cards are very popular because they are an eye magnet that’s sturdy. They are available in clear, frosted and white plastic. They last for a long time. They come with rounded corners in your choice of 1/8 or 1/4 inches.  Standard business card size is available on 20 pt stock or

Lenticular cards can tell a story in 2 or 3 flips. They are printed on 21 Pt. card stock and come with rounded corner  to protect for sharp edges. Most lenticular card are printed in China so thay have to go through customs and take a long time to be delivered if there is a problem you will have to pay to print them again. We print lenticular right here in the United States and they are a 100% guaranteed to be printed correctly from you files.  


Postcards are a  great marketing tool. Most of the business card effect are available with postcards.
Local businesses can take advantage of Every Door Direct Mail (EDDM), a USPS service the distributes mail to every home and home and business in your selected carrier route for $ .175 each piece.

When compared to building a website and paying for design, programming and expensive constant search engine optimization and content writing as well as social marketing that’s necessary to get a high ranking to keep you on the first page if you can get there which is unlikely if you have a new url. First page can never be guaranteed no matter how much money you spend on pay per click unless you ready to get in a bidding war with your competition. The truth is very few people ever click on paid ads.

CHEAP BROCHURE PRINTING FOR MARKETING

Cheap brochure printing is an essential marketing strategy for big and small companies. Full color brochures are used as a promotional tool to display a business products and services to buyers. Full color brochures are an effective way to show photos and graphics that describe what a company has to offer in an impressive and affordable way.

When planning content for a cheap brochure, it’s a good idea to properly light your products so they look attractive. Don’t even think about taking a photo off the internet. Photos on the internet are 72 dpi, which is low resolution. Your photo must be 300 dpi when you print on a press. Don’t use a copy of anything that has been printed before, it won’t be sharp and scanning picks up the dots, not a sharp image.

Writing content for a cheap brochure can be difficult for many small business owners. The fact is you know your products and services better than anyone else so you must spend time listing all the points you want to cover. One of the most important things a promotional brochure can do is to tell the reader how they will benefit and how your product is of greater value than your competitors. Show why your products will make their life easier when they buy what you are selling..

It’s best to plan the content of a custom brochure before you even think about the design. If you’ve never designed a brochure yourself, you may want to hire a professional designer that specializes in printing production. This will avoid technical problems when it’s ready to print. If you plan to save money and do the production yourself, be sure to read the printers file requirements and check out their FAQ page which are on many printing web sites

One of the cheapest ways to print a brochure is to compare online cheap brochure printing services. Checking prices is easy. Don’t make the mistake of going with the lowest price. Savvy print buyers compare the price and the value.

All online printing services are not the same; they all have different presses and capabilities. In wanting to print a brochure, it is value for your money you want, not just the cheapest price.

Once you know the quantity, size and how many pages your brochure will be, contact some online full color printing companies. Of course, everybody wants an attractive brochure to attract attention but there are lots for options to consider when finding the best value. A top quality cheap color brochure should be printed on glossy 100 Lb. book weight paper. The inks sit on top of the gloss coating so the printing is brighter and sharper. This also keep the inks from being absorbed into the paper fiber. It is standard for online printing shops with newer modern presses to add aqueous coating to protect the sheet from scratching and scuffing. To get the best value, look for a printer that offers aqueous coating at no additional cost. Some printers with older press might offer varnish instead. The problem with varnish is it adds extra cost because it’s applied after the job is printed and the ink is dry. Varnish emits harmful volatile organic compounds (VOC’s) and it’s suspected to cause cancer in humans. Don’t accept varnish instead find another printing service.

Like everything else in life, it takes due diligence to find the best value cheap brochure printing service. Remember your brochure will be judged on quality as well as design. The quality of your brochure reflects on the quality of your products. Take the time to find value as well as quality at the cheapest price.