FOR POSTCARDS THAT ATTRACT ATTENTION - ADD A WOW FACTOR

Postcards target your messages directly to prospective customers. An important reason why they still work today is the fact that postcards are passive. They take no action on the part of the receiver to be seen. Postcards just need to pass before a reader’s eye to get noticed.An offer with a specific closing date as a call to action can be used immediately for a fast return on your ROI. Responses can be easily and quickly measured. Postcards can be printed in a variety of ways, in various sizes and for varying costs. But in order to get a return on your investment (ROI), your postcard needs to stand out from your competition and all the other distractions in your mailbox. Of course, the content is important but more important than the message is the design. It does little good to have a great offer on an uninteresting, boring design. The first thing your card needs to do is attract instant attention so your message is noticed and the reader takes that second look. By getting your postcard noticed, you can guarantee an upsurge of interest. Attention can be achieved by having a high quality full color postcard printed on heavy 14pt or 16pt quality card stock. This choice can make a lasting impression showing quality that transfers to your product. For added interest, you may want to use a Wow Factor effect so that your post card will stand out and get your company noticed.

Wow Factor effects are new state of the art printing techniques that raises the interest level and attract additional attention. Three new affordable gang run Wow Factor printing effects are Spot UV coating, lenticular cards, foil cards. To learn more about these effects and how to create them, click on the product.

1. Spot UV coating is a high gloss laminate coating that can be applied to selected areas of your card. Spot UV coating can be applied to type, a photo or illustration and also be used on a solid color background to give a high/low effect. Spot UV coating creates a combinations of glossy and dull finish effect to focus the eye and makes the card more appealing.

2. Silver or Gold Foil is used to add interest and a special elegant richness to a standard 4 color card.
OR  Colored Foil that can show gradients and blends as well as combine other color foils. By using this new technique you are able to increase the colors in the traditional 4 color pallet and create effects never seen before. The possibilities of using these effects is only limited by your imagination.

3. Lenticular cards that produces visual images that are more appealing due to their surprising motion, animation, depth and 3D effects. Take your images and create a swapping effect, each image vanishing and then reappearing from one to another as you move it up and down. The image you create appears to change or move or morph as it is turned creating dramatic animation or depth.



Wow Factor effects are very unique and require special technology to produce. They are only offered by a very few commercial printing companies so it is not common and over used. If you looking for an attention driver, you have to learn more about these hot new printing techniques. Find a printer that offers Wow Factor effects and see how it raises the bar and changes the game. You can’t sell yourself without getting the customers attention. Unfortunately, Wow Factor effects do not reproduce on monitors, so you can’t see them online. But if interested, request free samples from printers offering this great attention getters and see for yourself what these card can actually look like.

The internet and technology have changed the way business is conducted, but don’t underestimate its effectiveness. Some of the old more traditional ways such as direct marketing have produced large profits in the past and continue to do so today. A printed 4 color post card will never go out of style, just keep getting better.

HOW TO CREATE CHEAP POSTCARDS THAT ARE HIGH QUALITY AND PRODUCE PROFITS

Direct marketing is not dead. The reason I know this is because I go to my mailbox every day and it’s full of offers. If so many big companies use direct mail advertising campaigns repeatedly, I would guess they are getting very good returns on the investment. The key is to be noticed. Cheap postcards can to do this and can increase sales as well. A well designed direct mail postcard with a clever call to action can quickly give you a high ROI (return on investment) and isn’t this what you want.

In the difficult uncertain economic climate that we are facing, optimizing existing and opening new markets and customers quickly can mean the difference between great success or failure. If you don’t have a large advertising, sales or marketing budget and your business needs to grow fast, quality cheap postcards may be the answer.

Very high quality gang run cards are cheap to print. What are gang runs? Gang run printing combines common jobs to be run together. Everybody shares the cost of the printing and you therefore only pay for your portion of the run.The beauty of a gang run job is you can still get brilliant colors and great quality for a cheap price. For example, you can print 2,500 full color postcards on heavy 14 or even heavier 16 point card stock with gloss UV coating or dull / matte aqueous coating for less than a penny. Why use heavier stock for your postcards? When you use a heavier 14 point or 16 point card stock it feels great to the touch and indicates to the receiver that you care about quality. Isn’t this what you want to represent you and your business?

To have really a good ROI, you have to have a really good offer and give a really good reason to respond now. People can’t refuse a good deal. Free offers and deep discounts get a high level of attention especially when prices may be higher next week or month. The purpose of a cheap well designed postcard is to make them aware that this is a very special offer. Combine the quality of the card with a targeted compelling offer and you can reach a lot of people for a little amount of money.

It’s important to keep the same basic look for all of your cards to establish recognizable branding. Experiment with the wording and offer. It is very important for your postcard to get your business noticed and remembered. There are many inexpensive ways to do this. Create a real attention getter by adding an optional Wow Factor effect to your cards such as a spot UV coating. The impact of these effects must be seen to be fully appreciated and understood.

Inexpensive Postcards are a very cost effective way of getting your message out. Postcards can bring back old customers and make new customers for your business. They can be used to target notices, offer discounts, show a new product or service. The key is to make sure you do everything you can to get your message out and get noticed. If well planned and executed, they can allow you to produce profits without costing you a lot of money.

COLOR PRINTING WHOLESALE - ONLINE CHEAP PRICES PLUS HIGH QUALITY

There aren’t many things you can by cheaper today than 10 years ago. High quality full color printing wholesale is one of the few exceptions of the best value buys any business can make. The truth is printing is no longer an art or a craft. The old expert master printers are now with the dodo birds. Gone are the type houses, air brush artists, color separators, film strippers and master pressman who would work miracles to bring out the most on a difficult printing job.

Now anybody with very little knowledge can replace the creative high professional craftsman with just a digital camera and an inexpensive computer. Printing is now a technology. While great design and layout are still an art, tools are available to anybody that wants to do it themselves. Digital automated color separations have been replaced by direct to plate technologies. Computers now do press stripping easily and more accurately. Newer presses read the colors and set the ink levels. Old style solvent based inks and varnish have been replaced by vegetable based inks and aqueous coatings to protect the environment.

Online printing services have replaced many local printers except for most simple 1 and 2 color jobs. With the replacement of all the highly trained craftspeople, printing prices have dropped accordingly. 10 years ago 1,000 color business cards would cost $100 - $200. Today even better color business cards with free matte or UV coating costs less than $40 online. Today 1, 000 8.5 X 11 flyers with free aqueous coating cost under $200 and the quality is better.

There are over 100,000 online printers all competing for your work. It’s one of the few places price wars occur. The problem for the consumer is not the price, it is selecting the best printing service that will give quality, price and value. Not all online printers are the same.

For example, printer A charges $29 for 1,000 business cards. These cards are printed on thin 12 Pt card stock. They upcharge you $10 more for printing the back side and the only coating available is varnish. If you want a glossy UV coating, there is another extra charge. A savvy buyer would know that this offer might not be as good as it sounds. One give-away is varnish, which is only used on old style presses that do not have inline coating towers.

Printer B is offering 1,000 business cards printed on heavy 14 or extra heavy 16 point card stock printing full color on both sides with matte or UV laminate coating for $ 36 with everything included. There are no surprises or extra charges. They provide quality, price and service.

Both customers can be happy with their deals and their printing services. But which one got the better value? It’s fine if you selected the lowest price if you are aware of what you are really getting on printer A site and how much it really will cost you. Some online printing services would rather give quality as its most important offer. They believe in offering the best price for the best product. Be sure to look for the details of exactly what you’re buying. Paperweight and finish are important. Don’t complain later. It will do you no good if you didn’t ask the right questions.

Some of the best choice online printing services also offer unique WOW Factor effects. These are special choices such as spot UV, lenticular cards, silver or gold foil, waterproof stock, plastic, or silk laminated, to name a few. You may not need them today but it does show that this printer is up-to-date with state of the art choices. If the prices are comparable, you may be best served by choosing a printing service that offers these special services with the knowledge that you may want to use them in the future. By establishing a relationship now you know you have a reliable printer you can trust if the time comes when you wish to add some creativity to your marketing in order to get noticed. You can also be assured if an online printing service can offer WOW Factor effect, they are using the latest technologies for the highest quality and fast turn-a-round.

Finding the right printer is important to every business. Remember all printers are not alike. Cheap price does not mean best value. Be aware of what you are getting for your printing dollar. Look for a printer who offers all the advantages- quality, price, service and value.


Wholesale color printing services with are used by marketing professionals with big custom printing budgets. Small and medium sized business can level the playing field with wholesale priced high quality color printing you can order online from: http://www.colorprintingpros.com

Now is the time to take the challenge which could put your business on a new road to success. It costs nothing more than a few minutes to see how affordable and easy using a personal online color printing service is. Make your business stand out as a leader in your field. Go to Color Printing Pros and see all the useful custom printed marketing tools to help you make your business grow.

ONLINE PRINTING - PRICE vs. VALUE

Do you want to save money on business printing? It's a dumb question, I know, but, many businesses don't know they can buy wholesale color printing online, so they rely on the big store franchises, the local printer down the street or the guy that designed their job and are paying way too much for their printed advertising, sales and marketing color printing.
Buying wholesale high quality full color printing online is fast, easy and safe as long as you select a reputable printer, and most are. The web is the most competitive place for anybody buying any thing. Online color printing services are falling over each other to give their best deals in order to win new customers and keep the old. It's a buyers market, but you have to be careful and do a bit of research to get the best value. Remember best value may cost a bit higher than the lowest price.

For example, let's look at one of the most popular keyword searches for printing- "color printing" and let's look for 1,000 8.5 X 11 tri-fold brochures. Let's pick the first site under organic searches. Their price for 1,000 tri-fold brochures printed color on both sides on 100 Lb. gloss text is $ 202.13. Aqueous coating is not available and shipping to a local zip code is $ 12.15. Total price is $ 214.28.

The second online printing company (with low prices in their name) has a base price for the same product of $296 with a paper upgrade of $10. 40 and an additional up charge of $ 29.00 for aqueous coating. Their cost for shipping is an additional $20.50 making the total price $ 355.90 for the same product.

The third site listed (which is one of the largest online printers in the world) states the price for 1,000 8.5 X 11 tri-fold brochures on 100 Lb. gloss coated text with aqueous coating as $ 254.99. It includes free shipping but you have to wait 21 days for delivery to get that price. To be competitive with the other sites if you want 3 business days, it is an additional $ 20.00. Total price for this printer is $ 274.99.

The fourth site (also a very popular site) sells 1,000 8.5 X 11 tri-fold brochures on 100 Lb. gloss coated text with aqueous coating included has a price of $203.53. It has a turn-around time of 2 - 4 days and charges 14.53 for shipping to a local zip code. Their total price is $ 217.88.
Although Printer Number 1 has the lowest price for 1000 tri-fold brochures, it is not as good a deal because it does not offer aqueous coating. Printer number 4 has the best value since they include aqueous coating in their price and they are only $3.60 higher than Printer Number 1.

You may ask what's the value of aqueous coating. Do I really need a printer who has it? Aqueous coating towers are available on newer and more expensive presses. Aqueous coating seals the ink making it more scratch and scuff resistant. It also adds a nice luster, which enhances color and makes the sheet brighter. This feature will definitely add value to your job. You may want to also see if any of the other online printers offer other options such as high gloss UV coating for your brochure. Additional offers giving you more choices of paper and finishes on most of their products will also show you that other value added services are available. Eye candy WOW Factor Effects can make a big difference in your ability to customize your sheets and cards to insure that you separate yourself from your competition and stand out.

The sites I choose were all from in a same day search. Sites, positions and prices are always changing. This article is for understanding how important value is to price. It is not to show you the pricing for trifold brochures. These prices will change. But knowing what to look for will stay the same.

It's easy to a find wholesale color printing service online but you have to spend a little time to compare apples to apples. The differences in order to find the best value printing service are designed to be confusing so companies with higher prices can compete. If you choose the cheapest price, you may lose value in the end. Marketing professionals with big custom printing budgets uses wholesale color printing services. Small and medium sized business can level the playing field with the highest quality wholesale color printing. Order online from http://www.colorprintingpros.com.

Now is the time to take the challenge, which could put your business on a new road to success. It costs nothing more than a few minutes to see how affordable and easy using a personal wholesale online color printing service is. Make your business stand out as a leader in your field. Go to the value leader online printing service http://www.colorprintingpros.com and see all the useful WOW Factor Effects to customized your printed advertising, sales and marketing tools that are available to help separate yourself from your competition and make your business stand out as a leader and grow your brand.