Postcards
target your messages directly to prospective customers. An important
reason why they still work today is the fact that postcards are passive.
They take no action on the part of the receiver to be seen. Postcards
just need to pass before a reader’s eye to get noticed.An offer with a
specific closing date as a call to action can be used immediately for a
fast return on your ROI. Responses can be easily and quickly measured.
Postcards can be printed in a variety of ways, in various sizes and for
varying costs. But in order to get a return on your investment (ROI),
your postcard needs to stand out from your competition and all the other
distractions in your mailbox. Of course, the content is important but
more important than the message is the design. It does little good to
have a great offer on an uninteresting, boring design. The first thing
your card needs to do is attract instant attention so your message is
noticed and the reader takes that second look. By getting your postcard
noticed, you can guarantee an upsurge of interest. Attention can be
achieved by having a high quality full color postcard printed on heavy
14pt or 16pt quality card stock. This choice can make a lasting
impression showing quality that transfers to your product. For added
interest, you may want to use a Wow Factor effect so that your post card
will stand out and get your company noticed.
Wow Factor effects are new state of the art printing techniques that raises the interest level and attract additional attention. Three new affordable gang run Wow Factor printing effects are Spot UV coating, lenticular cards, foil cards. To learn more about these effects and how to create them, click on the product.
1. Spot UV coating is a high gloss laminate coating that can be applied to selected areas of your card. Spot UV coating can be applied to type, a photo or illustration and also be used on a solid color background to give a high/low effect. Spot UV coating creates a combinations of glossy and dull finish effect to focus the eye and makes the card more appealing.
2. Silver or Gold Foil is used to add interest and a special elegant richness to a standard 4 color card.
OR Colored Foil that can show gradients and blends as well as combine other color foils. By using this new technique you are able to increase the colors in the traditional 4 color pallet and create effects never seen before. The possibilities of using these effects is only limited by your imagination.
3. Lenticular cards that produces visual images that are more appealing due to their surprising motion, animation, depth and 3D effects. Take your images and create a swapping effect, each image vanishing and then reappearing from one to another as you move it up and down. The image you create appears to change or move or morph as it is turned creating dramatic animation or depth.
Wow Factor effects are very unique and require special technology to produce. They are only offered by a very few commercial printing companies so it is not common and over used. If you looking for an attention driver, you have to learn more about these hot new printing techniques. Find a printer that offers Wow Factor effects and see how it raises the bar and changes the game. You can’t sell yourself without getting the customers attention. Unfortunately, Wow Factor effects do not reproduce on monitors, so you can’t see them online. But if interested, request free samples from printers offering this great attention getters and see for yourself what these card can actually look like.
The internet and technology have changed the way business is conducted, but don’t underestimate its effectiveness. Some of the old more traditional ways such as direct marketing have produced large profits in the past and continue to do so today. A printed 4 color post card will never go out of style, just keep getting better.
Wow Factor effects are new state of the art printing techniques that raises the interest level and attract additional attention. Three new affordable gang run Wow Factor printing effects are Spot UV coating, lenticular cards, foil cards. To learn more about these effects and how to create them, click on the product.
1. Spot UV coating is a high gloss laminate coating that can be applied to selected areas of your card. Spot UV coating can be applied to type, a photo or illustration and also be used on a solid color background to give a high/low effect. Spot UV coating creates a combinations of glossy and dull finish effect to focus the eye and makes the card more appealing.
2. Silver or Gold Foil is used to add interest and a special elegant richness to a standard 4 color card.
OR Colored Foil that can show gradients and blends as well as combine other color foils. By using this new technique you are able to increase the colors in the traditional 4 color pallet and create effects never seen before. The possibilities of using these effects is only limited by your imagination.
3. Lenticular cards that produces visual images that are more appealing due to their surprising motion, animation, depth and 3D effects. Take your images and create a swapping effect, each image vanishing and then reappearing from one to another as you move it up and down. The image you create appears to change or move or morph as it is turned creating dramatic animation or depth.
Wow Factor effects are very unique and require special technology to produce. They are only offered by a very few commercial printing companies so it is not common and over used. If you looking for an attention driver, you have to learn more about these hot new printing techniques. Find a printer that offers Wow Factor effects and see how it raises the bar and changes the game. You can’t sell yourself without getting the customers attention. Unfortunately, Wow Factor effects do not reproduce on monitors, so you can’t see them online. But if interested, request free samples from printers offering this great attention getters and see for yourself what these card can actually look like.
The internet and technology have changed the way business is conducted, but don’t underestimate its effectiveness. Some of the old more traditional ways such as direct marketing have produced large profits in the past and continue to do so today. A printed 4 color post card will never go out of style, just keep getting better.
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