Direct marketing is not dead. The reason I know this is because I go to my mailbox every day and it’s full of offers. If so many big companies use direct mail advertising campaigns repeatedly, I would guess they are getting very good returns on the investment. The key is to be noticed. Cheap postcards can to do this and can increase sales as well. A well designed direct mail postcard with a clever call to action can quickly give you a high ROI (return on investment) and isn’t this what you want.
In the difficult uncertain economic climate that we are facing, optimizing existing and opening new markets and customers quickly can mean the difference between great success or failure. If you don’t have a large advertising, sales or marketing budget and your business needs to grow fast, quality cheap postcards may be the answer.
Very high quality gang run cards are cheap to print. What are gang runs? Gang run printing combines common jobs to be run together. Everybody shares the cost of the printing and you therefore only pay for your portion of the run.The beauty of a gang run job is you can still get brilliant colors and great quality for a cheap price. For example, you can print 2,500 full color postcards on heavy 14 or even heavier 16 point card stock with gloss UV coating or dull / matte aqueous coating for less than a penny. Why use heavier stock for your postcards? When you use a heavier 14 point or 16 point card stock it feels great to the touch and indicates to the receiver that you care about quality. Isn’t this what you want to represent you and your business?
To have really a good ROI, you have to have a really good offer and give a really good reason to respond now. People can’t refuse a good deal. Free offers and deep discounts get a high level of attention especially when prices may be higher next week or month. The purpose of a cheap well designed postcard is to make them aware that this is a very special offer. Combine the quality of the card with a targeted compelling offer and you can reach a lot of people for a little amount of money.
It’s important to keep the same basic look for all of your cards to establish recognizable branding. Experiment with the wording and offer. It is very important for your postcard to get your business noticed and remembered. There are many inexpensive ways to do this. Create a real attention getter by adding an optional Wow Factor effect to your cards such as a spot UV coating. The impact of these effects must be seen to be fully appreciated and understood.
Inexpensive Postcards are a very cost effective way of getting your message out. Postcards can bring back old customers and make new customers for your business. They can be used to target notices, offer discounts, show a new product or service. The key is to make sure you do everything you can to get your message out and get noticed. If well planned and executed, they can allow you to produce profits without costing you a lot of money.
In the difficult uncertain economic climate that we are facing, optimizing existing and opening new markets and customers quickly can mean the difference between great success or failure. If you don’t have a large advertising, sales or marketing budget and your business needs to grow fast, quality cheap postcards may be the answer.
Very high quality gang run cards are cheap to print. What are gang runs? Gang run printing combines common jobs to be run together. Everybody shares the cost of the printing and you therefore only pay for your portion of the run.The beauty of a gang run job is you can still get brilliant colors and great quality for a cheap price. For example, you can print 2,500 full color postcards on heavy 14 or even heavier 16 point card stock with gloss UV coating or dull / matte aqueous coating for less than a penny. Why use heavier stock for your postcards? When you use a heavier 14 point or 16 point card stock it feels great to the touch and indicates to the receiver that you care about quality. Isn’t this what you want to represent you and your business?
To have really a good ROI, you have to have a really good offer and give a really good reason to respond now. People can’t refuse a good deal. Free offers and deep discounts get a high level of attention especially when prices may be higher next week or month. The purpose of a cheap well designed postcard is to make them aware that this is a very special offer. Combine the quality of the card with a targeted compelling offer and you can reach a lot of people for a little amount of money.
It’s important to keep the same basic look for all of your cards to establish recognizable branding. Experiment with the wording and offer. It is very important for your postcard to get your business noticed and remembered. There are many inexpensive ways to do this. Create a real attention getter by adding an optional Wow Factor effect to your cards such as a spot UV coating. The impact of these effects must be seen to be fully appreciated and understood.
Inexpensive Postcards are a very cost effective way of getting your message out. Postcards can bring back old customers and make new customers for your business. They can be used to target notices, offer discounts, show a new product or service. The key is to make sure you do everything you can to get your message out and get noticed. If well planned and executed, they can allow you to produce profits without costing you a lot of money.
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