Learn Four Rackcard Marketing Tips For A High ROI

Rackcards are a high ROI marketing strategy. Tourists are always looking for places to go and spend money. Some tourist attractions, like the Grand Canyon attract everybody. Other attractions fit best with a specialized demographics, for example, bus trips that go to lots of points of interest in a short time, others are looking for golfing, hiking, horse back riding, zip lining and sky diving to name just a few.

Rackcard design is very critical to attracting your targeted market. On the front side you should have easy to read large bold eye catching copy and exciting photos of the location and the activities you offer. Below there should be a strong call to action that offers a special discount or a free desert at your restaurant or some other incentive to attract interest and show your friendliness.

 Rackcard printing tips. It’s not difficult to find an online printing service that offers rack cards. Looking for the best value rather than the cheapest price is a good idea. If the card is thin it feels cheap and it’s likely it won’t convert as many buyers as one with a heavier feel. The card weights for the biggest bang for your buck are heavy 14 PT or extra heavy 16 PT UV coated or matte / dull aqueous coated stock. When your card is first picked up the thing about these stocks is they are generally the same or less cost than as the thin stocks so look for the best value. Matte/dull card are elegant and a perfect choice for an upscale restaurant, hotel or a trendy shop. UV coating is best for excitement and fun. For an additional eye candy, WOW FACTOR EFFECT pop try adding spot UV coating to you your rack card. It costs less than you might think and it draws attention like a magnet. The standard size for rack cards is 4 X 9 so they fit in rack card racks.

Rackcard distribution should be affordable. Since most tourist attractions are local go online and find a distribution service in your area. To save money you or an employee can ask to put them in card racks at visitors bureaus, welcome centers, chambers of commerce, bulletin boards, hotel and motel lobbies, restaurants, other tourist destinations to help your neighbor and they will reciprocate.

Rackcards attract business and one of the most affordable marketing strategies to create more business you can do. Just one or two conversions could pay for the cost.

HOW TO GET STRONG BRANDING FOR LITTLE MONEY

In today's business climate, creating a strong brand is the most effective investment you can make for your business. A recognized brand is the best way to make your business stand out from your competitors. By creating a brand that people trust, not only will you be able to claim attention, you will be able to capture it. If you're are able to hold people's attention, you have a customer base.

This means that instead of needing to get your customers, your customers will come to you. Branding is also a best way to cultivate customer loyalty. When you have loyal customers who recognize the quality of your product or serves, they will actually go out and sell for you by recommending your business to their friends, family and colleagues.

While a brand is more than a logo or a slogan, visual communication is a major component of establishing a strong brand. In general, people are visual creatures. To establish and convey your brand and its message, you need strong visuals that communicate the distinctiveness of your business.

It's probably not in your budget to plan for magazine, radio or tv marketing. Use your printed marketing collateral materials and packaging as an inexpensive opportunity to visually communicate your brand to potential and current customers. With printed advertising, sales and marketing literature, you are able to decide how you want your business to be remembered. While many businesses miss this opportunity by settling for marketing materials that are boring and unoriginal, savvy entrepreneurs can make their marketing materials stand out and grab attention using a strong visual WOW FACTOR effect, like plastic cards, silver metallic ink, colored metallic effects, gold or silver foil on silk laminated paper or spot UV coating.

When someone receives your printed marketing materials, they need to be drawn to reading your message, to accomplish this use your choice of eye candy printing effects to create a powerful attention getting visual. You have less than a second to seize the moment.

If you want to highlight a specific area of text, you can use spot UV coating. This works great to spotlight a special offer or discount or call to action. If you want an elegant look matte/dull finish is a good choice for your cards. This is an excellent choice for any business that is branding itself as a luxury option. You can also combine matte aqueous coating with high gloss spot UV coating for a very impressive presentation.

Because people will hold your printed marketing material as they look at its design and read what it says, their sense of touch also plays a role in how they perceive your brand. To stand out from other businesses use lheavy weight papers. Fourteen or sixteen point card stock is a great choice. by using a heavy papers, you will be perceive as a professional quality leader.

In addition to coatings and stock, when you order your marketing materials from an online printing company that offers these unique options, you will establish your business as different then your competitors. This may sound expensive until you acturally see how affordable it is even if you’re a start-up or small business you can level the playing field.