EVERY DOOR DIRECT MAIL - EDDM
Online bulk postcards printing and mailing services offer lower
printing and postage rates. Services such as EDDM will help you deliver inexpensive, direct mail campaigns and ultimately increase the return on your
investment. Reducing the costs of your is important but the
quality of the service offered is also paramount to your business. Cost
effective bulk mailing can be made possible due to the availability of bulk
mailing services called Every Door Direct Mail or EDDM.
What is Every Door Direct Mail - EDDM?
Every Door Direct Mail is a bulk mailing services program
offered by the US Postal Service using direct mail delivery by individual
carrier route. It is a very viable and cost efficient service that gives
businesses the ability to target mailers to specific demographic
areas without the need for mailing lists or imprinting addresses.
Therefore it's an uncomplicated and quick way to reach a wide sector of
potential customers with the least cost. In fact, employing EDDM is a proven
way to reach wider audience, cut promotional costs and ultimately increase
marketing and promotion effectiveness.
EDDM is the cheapest way to send bulk postcards, especially if your
business model relies on repetition and regular mailing. By choosing to use Every
Door Direct Mail, companies can reap the benefit of a lower cost per item, set
at a very reasonable $0.183 per address. Using EDDM, you will be able to quickly
target every house and/or business in the zip codes of your choice. Your
planning can include individual carrier routes with the detailed maps you can
get online. They also illustrate the given demographics for your targeted area.
Compared to the traditional flimsy, mail-merge flyers, your bold and
colorful advertising postcards will stand out and grab attention. If you mail a
large 9 x 12 full color mini-billboard sized card, it is 300% bigger and more
eye-catching than the standard 4 x 6 postcard of traditional choice and
conversely $0.9 cents cheaper to deliver!
Of course there are rules for this service and the rule on sizes are
a benefit, rather than a restriction. The minimum size of your mail offering
needs to be larger than the traditional 8.5 x 5.5 flyer and this gives you an
opportunity to add value to your promotional mailing. The
generous weight limit is 3.3 oz. per item that allows you to utilize a quality
card stock for your postcards printing. Heavy 14 or 16 pt. card stock is
recommended and you can send up to a maximum 5000 items from each post office
per day. If you are preparing this mailing yourself, remember that your
promotional cards will need to be bundled in 50 or 100 pieces and stacked flat
before delivery to your local post office. Want to have fewer headaches, try
using full service EDDM when offered by your printer.
Every business person is looking for that branding, advertising
bargain as a way of stimulating sales without breaking the bank. Savvy business
people are choosing EDDM and reaping the benefits of increased sales from a
professional, fast and cost effective printing and mailing campaign. It’s easy
to perfect profits with EDDM.
NOW available... FULL SERVICE EDDM... Contact your EDDM provider about more details.
