Rackcards are a high ROI marketing strategy. Tourists are always looking for places to go and
spend money. Some tourist attractions, like the Grand Canyon attract everybody.
Other attractions fit best with a specialized demographics, for example, bus
trips that go to lots of points of interest in a short time, others are looking
for golfing, hiking, horse back riding, zip lining and sky diving to name just
a few.
Rackcard design is very critical to attracting your targeted market. On the front side
you should have easy to read large bold eye catching copy and exciting photos
of the location and the activities you offer. Below there should be a strong
call to action that offers a special discount or a free desert at your
restaurant or some other incentive to attract interest and show your
friendliness.
Rackcard
printing tips. It’s not difficult to
find an online printing service that offers rack cards. Looking for the best
value rather than the cheapest price is a good idea. If the card is thin it
feels cheap and it’s likely it won’t convert as many buyers as one with a
heavier feel. The card weights for the biggest bang for your buck are heavy 14
PT or extra heavy 16 PT UV coated or matte / dull aqueous coated stock. When
your card is first picked up the thing about these stocks is they are generally
the same or less cost than as the thin stocks so look for the best value.
Matte/dull card are elegant and a perfect choice for an upscale restaurant,
hotel or a trendy shop. UV coating is best for excitement and fun. For an
additional eye candy, WOW FACTOR EFFECT pop try adding spot UV coating to you
your rack card. It costs less than you might think and it draws attention like
a magnet. The standard size for rack cards is 4 X 9 so they fit in rack card
racks.
Rackcard distribution should be affordable. Since most tourist attractions are local go online
and find a distribution service in your area. To save money you or an employee
can ask to put them in card racks at visitors bureaus, welcome centers,
chambers of commerce, bulletin boards, hotel and motel lobbies, restaurants,
other tourist destinations to help your neighbor and they will reciprocate.
Rackcards attract business and one of the most affordable
marketing strategies to create more business you can do. Just one or two
conversions could pay for the cost.
