Wednesday, April 6, 2011

COLOR PRINTING WHOLESALE - ONLINE CHEAP PRICES AND HIGH QUALITY

There aren’t many things you can by cheaper today than 10 years ago. High quality full color printing wholesale is one of the few exceptions of the best value buys any business can make. The truth is printing is no longer an art or a craft. The old expert master printers are now with the dodo birds. Gone are the type houses, air brush artists, color separators, film strippers and master pressman who would work miracles to bring out the most on a difficult printing job.

Now anybody with very little knowledge can replace the creative high professional craftsman with just a digital camera and an inexpensive computer. Printing is now a technology. While great design and layout are still an art, tools are available to anybody that wants to do it themselves. Digital automated color separations have been replaced by direct to plate technologies. Computers now do press stripping easily and more accurately. Newer presses read the colors and set the ink levels. Old style solvent based inks and varnish have been replaced by vegetable based inks and aqueous coatings to protect the environment.

Online printing services have replaced many local printers except for most simple 1 and 2 color jobs. With the replacement of all the highly trained craftspeople, printing prices have dropped accordingly. 10 years ago 1,000 color business cards would cost $100 - $200. Today even better color business cards with free matte or UV coating costs less than $40 online. Today 1, 000 8.5 X 11 flyers with free aqueous coating cost under $200 and the quality is better.

There are over 100,000 online printers all competing for your work. It’s one of the few places price wars occur. The problem for the consumer is not the price, it is selecting the best printing service that will give quality, price and value. Not all online printers are the same.

For example, printer A charges $29 for 1,000 business cards. These cards are printed on thin 12 Pt card stock. They upcharge you $10 more for printing the back side and the only coating available is varnish. If you want a glossy UV coating, there is another extra charge. A savvy buyer would know that this offer might not be as good as it sounds. One give-away is varnish, which is only used on old style presses that do not have inline coating towers.

Printer B is offering 1,000 business cards printed on heavy 14 or extra heavy 16 point card stock printing full color on both sides with matte or UV laminate coating for $ 36 with everything included. There are no surprises or extra charges. They provide quality, price and service.

Both customers can be happy with their deals and their printing services. But which one got the better value? It’s fine if you selected the lowest price if you are aware of what you are really getting on printer A site and how much it really will cost you. Some online printing services would rather give quality as its most important offer. They believe in offering the best price for the best product. Be sure to look for the details of exactly what you’re buying. Paperweight and finish are important. Don’t complain later. It will do you no good if you didn’t ask the right questions.

Some of the best choice online printing services also offer unique WOW Factor effects. These are special choices such as spot UV, foil, silver, colored metallics, waterproof stock, plastic, or silk laminated, to name a few. You may not need them today but it does show that this printer is up-to-date with state of the art choices. If the prices are comparable, you may be best served by choosing a printing service that offers these special services with the knowledge that you may want to use them in the future. By establishing a relationship now you know you have a reliable printer you can trust if the time comes when you wish to add some creativity to your marketing in order to get noticed. You can also be assured if an online printing service can offer WOW Factor effect, they are using the latest technologies for the highest quality and fast turn-a-round.

Finding the right printer is important to every business. Remember all printers are not alike. Cheap price does not mean best value. Be aware of what you are getting for your printing dollar. Look for a printer who offers all the advantages- quality, price, service and value.


Wholesale color printing services with are used by marketing professionals with big custom printing budgets. Small and medium sized business can level the playing field with wholesale priced high quality color printing you can order online from: http://www.colorprintingpros.com

Now is the time to take the challenge which could put your business on a new road to success. It costs nothing more than a few minutes to see how affordable and easy using a personal online color printing service is. Make your business stand out as a leader in your field. Go to hppt://www.colorprintingpros.com and see all the useful custom printed marketing tools to help you make your business grow.

Monday, April 4, 2011

TRADING CARDS WHETHER BUSINESS OR PERSONAL CREATE HAPPINESS

When writing about trading cards it's easy to smile and get nostalgic. I remember when I was a kid and how important they were for socializing after school. Trading cards are still popular today, but they have taken on a new personal roll. Now every kid can become a sport hero with his or her own trading cards. They’re also very popular with adults too, and not just athletes.

Personal trading cards are used like business cards for social events. Kids love to trade cards with their picture and a short bio about them. They like to hand them out at team sports events because it's a cool thing to do. Many teams have sets printed for each team member and different team trade cards. Hobbyists hand out their personal trading cards and collect from others attendees at group meetings and conventions. Schools can create trading cards for their athlete students to share with other schools.

Custom printed trading cards make a cheap give-a-ways for cast members of corporate promotions, trade shows and charity events. In most areas of interest history buffs collect individual trading cards and sets of characters that include their brief story and photos. Police and fire departments have found them very useful to hand out at community events.

Anybody can have his or her own card to trade, hand out and exchange. They are popular with all age groups, and can be used as a personal business card so you will be remembered.

High quality trading cards should be printed full color on extra heavy 16 Pt gloss card stock and finished with a high gloss UV or matte coating to protect them for handling. You can find the trading card printers from many online printing services.

If your a mom, dad, grandparent, aunt, uncle, cousin, friend or any one that’s looking for a great original gift idea. All you need is a photo and a short story and you can make your own personal trading cards for a loved one. At the bottom of the article is a link for a trading card template so you can design it yourself or if that's not your thing ask your printer if they can put it together for you. It might be smart to pay a small fee and have it done right the first time and ready to print. Before it goes to press you should receive a digital proof for your final approval. The minimum quantity that economical to print is 100 cards but you can order 25,000 or more if you’re a famous celebrity. Everybody gets a smile on their face when you had them your personal trading card.

HOW TO GET STRONG BRANDING FOR LITTLE MONEY

In today's business climate, creating a strong brand is the most effective investment you can make for your business. A recognized brand is the best way to make your business stand out from your competitors. By creating a brand that people trust, not only will you be able to claim attention, you will be able to capture it. If you're are able to hold people's attention, you have a customer base.


This means that instead of needing to get your customers, your customers will come to you. Branding is also a best way to cultivate customer loyalty. When you have loyal customers who recognize the quality of your product or serves, they will actually go out and sell for you by recommending your business to their friends, family and colleagues.

While a brand is more than a logo or a slogan, visual communication is a major component of establishing a strong brand. In general, people are visual creatures. To establish and convey your brand and its message, you need strong visuals that communicate the distinctiveness of your business.


It's probably not in your budget to plan for magazine, radio or tv marketing. Use your printed marketing collateral materials and packaging as an inexpensive opportunity to visually communicate your brand to potential and current customers. With printed advertising, sales and marketing literature, you are able to decide how you want your business to be remembered. While many businesses miss this opportunity by settling for marketing materials that are boring and unoriginal, savvy entrepreneurs can make their marketing materials stand out and grab attention using a strong visual WOW FACTOR effect, like plastic cards, silver metallic ink, colored metallic effects, gold or silver foil on silk laminated paper or spot UV coating.


When someone receives your printed marketing materials, they need to be drawn to reading your message, to accomplish this use your choice of eye candy printing effects to create a powerful attention getting visual. You have less than a second to seize the moment.


If you want to highlight a specific area of text, you can use spot UV coating. This works great to spotlight a special offer or discount or call to action. If you want an elegant look matte/dull finish is a good choice for your cards. This is an excellent choice for any business that is branding itself as a luxury option. You can also combine matte aqueous coating with high gloss spot UV coating for a very impressive presentation.


Because people will hold your printed marketing material as they look at its design and read what it says, their sense of touch also plays a role in how they perceive your brand. To stand out from other businesses use lheavy weight papers. Fourteen or sixteen point card stock is a great choice. by using a heavy papers, you will be perceive as a professional quality leader.


In addition to coatings and stock, when you order your marketing materials from an online printing company that offers these unique options, you will establish your business as different then your competitors. This may sound expensive until you acturally see how affordable it is even if you’re a start-up or small business you can level the playing field.