Ten percent of the fisherman catch ninety percent of the fish even when the fishing is lousy. How do they do it? They do it by keeping bait in the water when everybody else goes home and there is less competition. The trick to being successful is doing everything you can to get noticed and they will bite.
Full color gang run cards, brochures, flyers and sell sheets are a cheap way to get quick results without breaking the bank. Sure, some of your competition is doing the same thing, because it works. The key is to get noticed and remembered. With all the direct marketing and mail promotions that we all get each day it can be hard to standout.
The solution is the Wow Factor, a unique look you can add to your great design and copy so customers will stop and look at yours. By adding an eye candy option to your advertising, sales and marketing literature, you can create a visual effect that will get noticed and remembered.
By taking advantage of the newest state of the art gang run printing technology on heavy 14 or 16 point card stock, you can add spot UV coating, metallic silver ink and color metallic effects to your advertising, sales and marketing printing.
These effects are very powerful in helping to get you noticed and remembered. In this very competitive economy you need to separate yourself and standout as being different and better. The use of Wow Factor effects makes the statement that your company is unique and a cut above your competition.
A short time ago these special effects were not possible or were very expensive. Many of these effects required custom printing which only large companies with large budgets could afford. Now by combining your job with similar jobs on a scheduled run (called gang run printing), the price for these added options is very affordable. When you consider the cost of not using them, you are not really saving money if your piece goes unnoticed. It’s important to consider the ROI (return on investment) and creating the most effective tool you can. It’s the value that counts, not just the price.
When all you have is lemons, make lemonade. To sell your lemonade, you need to use a Wow Factor effect such as spot UV coating, silver ink or color metallics to put a silver lining on the recession clouds ahead.
Doug Graves has been working in the printing industry as an expert sales and marketing executive for over 20 years. Presently head of sales and marketing, he is now also using his years of experience as a consultant and freelance writer for Color Printing Pros, a top online printing services leader. They are commited to the best valued QUALITY and SERVICE and CHEAP PRICES while providing unique Wow Factor effects so you will standout and be noticed. Check them out!
Tired of getting lost in the crowd-Want to be more than just plain plain vanilla- Add the Wow Factor to your advertising, sales and marketing color printing.
For free samples and more information about the Wow factor and how to get it, go to: http://www.colorprintingpros.com.
Monday, April 21, 2008
The Wow Factor Gets You Noticed
Ever wonder where your business card goes after you hand it out? Most get briefly eye balled and wind up in the business card graveyard. The reason is they are boring, like most of the direct marketing mail you receive. If you want to be remembered, you have to standout and be unique. You need a “Wow Factor” to get noticed.
It’s difficult to defne exactly what the Wow Factor is, but you know it when you see it. Occasionally an advertising, sales or marketing piece will cross your eye and you notice it as somthing different, something that catches your attention. Well designed high quality custom printed direct marketing literature givesyou that Wow Factor. The problem used to be custom printing was very expensive and only possibe for large companies with large budgets.
The fact is, that’s the way it used to be. Now you can get many of these great eye candy options using gang run printing services for a small fraction of the cost of custom printing. By combining your job with similar jobs on scheduled runs, you can add spot UV coating, Matte finish, Metallic Silver or Colored Metallic effects to any of your business cards, postcards, rackcard, club cards, trading cards and bookmarks. This process is also available for 8.5 X 11 and 4 page sell sheets, flyers and brochures printed on heavy 14 or 16 point cards stock.
Full color cards with the addition of spot UV coating, matte aqueous coating, metallic silver ink or colored metallics will give you that Wow Factor and separate your card from the rest. Metallic silver ink has been around for a long time as a 5th color added to the 4 color process, but what’s brand new is Wow Factor Colored Metallics and Spot UV. Both of these printing techniques add an effect to the traditional 4 color process that attracts immediate attention. By adding the Wow Factor to your advertising, sales and marketing literature, you have a conversation opener because it is so appealing and unique. Wow Factor techniques create a unforgettable card that has the look and feel of importance.
The really neat thing about Wow Factor Colored Metallics is that it is easy to make and you can create over 150 metallic colors just using Photoshop™. You create your card as you normally would using the standard CMYK color pallet and then follow three simple steps for creating a separate .eps file mask to define your metallic area(s). Isn’t that simple! Much simplier than the creation of files for metallic silver that require you work in a vector based program such as Illustrator™ or Indesign™. Wow Factor Colored Metallics effects can greatly expand the traditional 4 color printing pallet and allows you to create brilliant new eye candy colors so your cards, sheets and brochures will surely stand out and be noticed.
It is a shame that Wow Factor printing effects can not be viewed on your monitor. Printed samples must be seen to be appreciated. Find a printer that offers you free samples in order to see your Wow factor choices.The advantages of adding the Wow Factor to your advertising, sales and diirect marketing literature are pretty obvious. Getting noticed is the first step in getting new business. The small additional cost of adding a Wow Factor effect is far outweighted by its interest appeal and ROI. Using a Wow factor on your sales and marketing literature gives you a great value for getting something unique with standout appeal.
About Author:
Doug Graves has been working in the printing industry as an expert sales and marketing executive for over 20 years. Presently head of sales and marketing, he is now also using his years of experience as a consultant and freelance writer for Color Printing Pros, a top online printing services leader. They are commited to the best valued QUALITY and SERVICE and CHEAP PRICES while providing unique Wow Factor effects so you will standout and be noticed. Check them out!
Tired of getting lost in the crowd-Want to be more than just plain plain vanilla- Add the Wow Factor to your advertising, sales and marketing color printing.
For free samples and more information about the Wow factor and how to get it, go to:
http://www.colorprintingpros.com.
It’s difficult to defne exactly what the Wow Factor is, but you know it when you see it. Occasionally an advertising, sales or marketing piece will cross your eye and you notice it as somthing different, something that catches your attention. Well designed high quality custom printed direct marketing literature givesyou that Wow Factor. The problem used to be custom printing was very expensive and only possibe for large companies with large budgets.
The fact is, that’s the way it used to be. Now you can get many of these great eye candy options using gang run printing services for a small fraction of the cost of custom printing. By combining your job with similar jobs on scheduled runs, you can add spot UV coating, Matte finish, Metallic Silver or Colored Metallic effects to any of your business cards, postcards, rackcard, club cards, trading cards and bookmarks. This process is also available for 8.5 X 11 and 4 page sell sheets, flyers and brochures printed on heavy 14 or 16 point cards stock.
Full color cards with the addition of spot UV coating, matte aqueous coating, metallic silver ink or colored metallics will give you that Wow Factor and separate your card from the rest. Metallic silver ink has been around for a long time as a 5th color added to the 4 color process, but what’s brand new is Wow Factor Colored Metallics and Spot UV. Both of these printing techniques add an effect to the traditional 4 color process that attracts immediate attention. By adding the Wow Factor to your advertising, sales and marketing literature, you have a conversation opener because it is so appealing and unique. Wow Factor techniques create a unforgettable card that has the look and feel of importance.
The really neat thing about Wow Factor Colored Metallics is that it is easy to make and you can create over 150 metallic colors just using Photoshop™. You create your card as you normally would using the standard CMYK color pallet and then follow three simple steps for creating a separate .eps file mask to define your metallic area(s). Isn’t that simple! Much simplier than the creation of files for metallic silver that require you work in a vector based program such as Illustrator™ or Indesign™. Wow Factor Colored Metallics effects can greatly expand the traditional 4 color printing pallet and allows you to create brilliant new eye candy colors so your cards, sheets and brochures will surely stand out and be noticed.
It is a shame that Wow Factor printing effects can not be viewed on your monitor. Printed samples must be seen to be appreciated. Find a printer that offers you free samples in order to see your Wow factor choices.The advantages of adding the Wow Factor to your advertising, sales and diirect marketing literature are pretty obvious. Getting noticed is the first step in getting new business. The small additional cost of adding a Wow Factor effect is far outweighted by its interest appeal and ROI. Using a Wow factor on your sales and marketing literature gives you a great value for getting something unique with standout appeal.
About Author:
Doug Graves has been working in the printing industry as an expert sales and marketing executive for over 20 years. Presently head of sales and marketing, he is now also using his years of experience as a consultant and freelance writer for Color Printing Pros, a top online printing services leader. They are commited to the best valued QUALITY and SERVICE and CHEAP PRICES while providing unique Wow Factor effects so you will standout and be noticed. Check them out!
Tired of getting lost in the crowd-Want to be more than just plain plain vanilla- Add the Wow Factor to your advertising, sales and marketing color printing.
For free samples and more information about the Wow factor and how to get it, go to:
http://www.colorprintingpros.com.
Thursday, April 17, 2008
What is the Wow Factor?
The “Wow Factor” is hard to define but you know it when you see it. It’s that something extra that grabs your eye and attention. Going beyond good design and copy, it can be extra heavy printing stock, spot UV coating, silver metallic ink or colored metallic effects that are not commonly used by everyone. By using these techniques you can create a sales and marketing piece that has a much better chance of getting noticed.
If you want to separate yourself and your image from your competition, you need a full color printer that offers you added value services. You need more than just plain old vanilla gang run printing. Color Printing Pros can provide the “Wow Factor” at a inexpensive price. If you want to separate yourself from the crowd, you should take advantage of this. Request a sample today.
If you want to separate yourself and your image from your competition, you need a full color printer that offers you added value services. You need more than just plain old vanilla gang run printing. Color Printing Pros can provide the “Wow Factor” at a inexpensive price. If you want to separate yourself from the crowd, you should take advantage of this. Request a sample today.
Cheap Business Cards With Power
What is a cheap business card?
You can go online and find full color business cards for as low as $9.95 for 100. They are generally printed on color copiers using thin 10 or 12 Pt card stock with no coating. Sure, they will get your name and company out there and you will be saving some money in the process. But what kind of first impression are they making about you and your company? You only get one opportunity to make a good first impression and that’s the one that sticks.
Wouldn’t you be wiser to spend about $25 for 100 cards? I’m sure the extra cost will not break the bank. But what are you getting for this extra cost? You can get a card printed on heavier 14 point quality card stock that feels good to the touch and has a UV coated finish. These cards look and feel great and indicate to the receiver that you care about quality. Isn’t this what you want to represent you and your business? If you can use 1000 or more cards for under $100 dollars, you can even get them printed on heavy 16 point card stock at no additional cost and have UV or aqueous matte coating on them.
If you agree that quality and value are more important than just the lowest price, then why not go to the next level...The WOW Factor!!. Stand out from the crowd. The Wow Factor is the tool that helps assure that you will get noticed. Using the new affordable printing technologies (offered by a very few online printers), you can create a very important first lasting impression- one that makes you remembered. It is now possible to add a spot UV coating to selected areas of your business card creating a combination glossy / matte look or high / low finish. Or you can print your full color card with a metallic silver ink as a fifth color. A brand new way to add that important WOW factor is to use metallic colored tints to the full color process of your card. Just a short time ago these techniques were impossible or the cost was way over most budgets. It is now very affordable as new printing technologies become available.
Go to: http://www.colorprintingpros.com where you can find the best value at the lowest price. For cheap business card WITH POWER, check us out.
You can go online and find full color business cards for as low as $9.95 for 100. They are generally printed on color copiers using thin 10 or 12 Pt card stock with no coating. Sure, they will get your name and company out there and you will be saving some money in the process. But what kind of first impression are they making about you and your company? You only get one opportunity to make a good first impression and that’s the one that sticks.
Wouldn’t you be wiser to spend about $25 for 100 cards? I’m sure the extra cost will not break the bank. But what are you getting for this extra cost? You can get a card printed on heavier 14 point quality card stock that feels good to the touch and has a UV coated finish. These cards look and feel great and indicate to the receiver that you care about quality. Isn’t this what you want to represent you and your business? If you can use 1000 or more cards for under $100 dollars, you can even get them printed on heavy 16 point card stock at no additional cost and have UV or aqueous matte coating on them.
If you agree that quality and value are more important than just the lowest price, then why not go to the next level...The WOW Factor!!. Stand out from the crowd. The Wow Factor is the tool that helps assure that you will get noticed. Using the new affordable printing technologies (offered by a very few online printers), you can create a very important first lasting impression- one that makes you remembered. It is now possible to add a spot UV coating to selected areas of your business card creating a combination glossy / matte look or high / low finish. Or you can print your full color card with a metallic silver ink as a fifth color. A brand new way to add that important WOW factor is to use metallic colored tints to the full color process of your card. Just a short time ago these techniques were impossible or the cost was way over most budgets. It is now very affordable as new printing technologies become available.
Go to: http://www.colorprintingpros.com where you can find the best value at the lowest price. For cheap business card WITH POWER, check us out.
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