Thursday, April 17, 2008

What is the Wow Factor?

The “Wow Factor” is hard to define but you know it when you see it. It’s that something extra that grabs your eye and attention. Going beyond good design and copy, it can be extra heavy printing stock, spot UV coating, silver metallic ink or colored metallic effects that are not commonly used by everyone. By using these techniques you can create a sales and marketing piece that has a much better chance of getting noticed.

If you want to separate yourself and your image from your competition, you need a full color printer that offers you added value services. You need more than just plain old vanilla gang run printing. Color Printing Pros can provide the “Wow Factor” at a inexpensive price. If you want to separate yourself from the crowd, you should take advantage of this. Request a sample today.

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