Ever wonder where your business card goes after you hand it out? Most get briefly eye balled and wind up in the business card graveyard. The reason is they are boring, like most of the direct marketing mail you receive. If you want to be remembered, you have to standout and be unique. You need a “Wow Factor” to get noticed.
It’s difficult to defne exactly what the Wow Factor is, but you know it when you see it. Occasionally an advertising, sales or marketing piece will cross your eye and you notice it as somthing different, something that catches your attention. Well designed high quality custom printed direct marketing literature givesyou that Wow Factor. The problem used to be custom printing was very expensive and only possibe for large companies with large budgets.
The fact is, that’s the way it used to be. Now you can get many of these great eye candy options using gang run printing services for a small fraction of the cost of custom printing. By combining your job with similar jobs on scheduled runs, you can add spot UV coating, Matte finish, Metallic Silver or Colored Metallic effects to any of your business cards, postcards, rackcard, club cards, trading cards and bookmarks. This process is also available for 8.5 X 11 and 4 page sell sheets, flyers and brochures printed on heavy 14 or 16 point cards stock.
Full color cards with the addition of spot UV coating, matte aqueous coating, metallic silver ink or colored metallics will give you that Wow Factor and separate your card from the rest. Metallic silver ink has been around for a long time as a 5th color added to the 4 color process, but what’s brand new is Wow Factor Colored Metallics and Spot UV. Both of these printing techniques add an effect to the traditional 4 color process that attracts immediate attention. By adding the Wow Factor to your advertising, sales and marketing literature, you have a conversation opener because it is so appealing and unique. Wow Factor techniques create a unforgettable card that has the look and feel of importance.
The really neat thing about Wow Factor Colored Metallics is that it is easy to make and you can create over 150 metallic colors just using Photoshop™. You create your card as you normally would using the standard CMYK color pallet and then follow three simple steps for creating a separate .eps file mask to define your metallic area(s). Isn’t that simple! Much simplier than the creation of files for metallic silver that require you work in a vector based program such as Illustrator™ or Indesign™. Wow Factor Colored Metallics effects can greatly expand the traditional 4 color printing pallet and allows you to create brilliant new eye candy colors so your cards, sheets and brochures will surely stand out and be noticed.
It is a shame that Wow Factor printing effects can not be viewed on your monitor. Printed samples must be seen to be appreciated. Find a printer that offers you free samples in order to see your Wow factor choices.The advantages of adding the Wow Factor to your advertising, sales and diirect marketing literature are pretty obvious. Getting noticed is the first step in getting new business. The small additional cost of adding a Wow Factor effect is far outweighted by its interest appeal and ROI. Using a Wow factor on your sales and marketing literature gives you a great value for getting something unique with standout appeal.
About Author:
Doug Graves has been working in the printing industry as an expert sales and marketing executive for over 20 years. Presently head of sales and marketing, he is now also using his years of experience as a consultant and freelance writer for Color Printing Pros, a top online printing services leader. They are commited to the best valued QUALITY and SERVICE and CHEAP PRICES while providing unique Wow Factor effects so you will standout and be noticed. Check them out!
Tired of getting lost in the crowd-Want to be more than just plain plain vanilla- Add the Wow Factor to your advertising, sales and marketing color printing.
For free samples and more information about the Wow factor and how to get it, go to:
http://www.colorprintingpros.com.
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