ONLINE PRINTING - PRICE vs. VALUE

Do you want to save money on business printing? It's a dumb question, I know, but, many businesses don't know they can buy wholesale color printing online, so they rely on the big store franchises, the local printer down the street or the guy that designed their job and are paying way too much for their printed advertising, sales and marketing color printing.
Buying wholesale high quality full color printing online is fast, easy and safe as long as you select a reputable printer, and most are. The web is the most competitive place for anybody buying any thing. Online color printing services are falling over each other to give their best deals in order to win new customers and keep the old. It's a buyers market, but you have to be careful and do a bit of research to get the best value. Remember best value may cost a bit higher than the lowest price.

For example, let's look at one of the most popular keyword searches for printing- "color printing" and let's look for 1,000 8.5 X 11 tri-fold brochures. Let's pick the first site under organic searches. Their price for 1,000 tri-fold brochures printed color on both sides on 100 Lb. gloss text is $ 202.13. Aqueous coating is not available and shipping to a local zip code is $ 12.15. Total price is $ 214.28.

The second online printing company (with low prices in their name) has a base price for the same product of $296 with a paper upgrade of $10. 40 and an additional up charge of $ 29.00 for aqueous coating. Their cost for shipping is an additional $20.50 making the total price $ 355.90 for the same product.

The third site listed (which is one of the largest online printers in the world) states the price for 1,000 8.5 X 11 tri-fold brochures on 100 Lb. gloss coated text with aqueous coating as $ 254.99. It includes free shipping but you have to wait 21 days for delivery to get that price. To be competitive with the other sites if you want 3 business days, it is an additional $ 20.00. Total price for this printer is $ 274.99.

The fourth site (also a very popular site) sells 1,000 8.5 X 11 tri-fold brochures on 100 Lb. gloss coated text with aqueous coating included has a price of $203.53. It has a turn-around time of 2 - 4 days and charges 14.53 for shipping to a local zip code. Their total price is $ 217.88.
Although Printer Number 1 has the lowest price for 1000 tri-fold brochures, it is not as good a deal because it does not offer aqueous coating. Printer number 4 has the best value since they include aqueous coating in their price and they are only $3.60 higher than Printer Number 1.

You may ask what's the value of aqueous coating. Do I really need a printer who has it? Aqueous coating towers are available on newer and more expensive presses. Aqueous coating seals the ink making it more scratch and scuff resistant. It also adds a nice luster, which enhances color and makes the sheet brighter. This feature will definitely add value to your job. You may want to also see if any of the other online printers offer other options such as high gloss UV coating for your brochure. Additional offers giving you more choices of paper and finishes on most of their products will also show you that other value added services are available. Eye candy WOW Factor Effects can make a big difference in your ability to customize your sheets and cards to insure that you separate yourself from your competition and stand out.

The sites I choose were all from in a same day search. Sites, positions and prices are always changing. This article is for understanding how important value is to price. It is not to show you the pricing for trifold brochures. These prices will change. But knowing what to look for will stay the same.

It's easy to a find wholesale color printing service online but you have to spend a little time to compare apples to apples. The differences in order to find the best value printing service are designed to be confusing so companies with higher prices can compete. If you choose the cheapest price, you may lose value in the end. Marketing professionals with big custom printing budgets uses wholesale color printing services. Small and medium sized business can level the playing field with the highest quality wholesale color printing. Order online from http://www.colorprintingpros.com.

Now is the time to take the challenge, which could put your business on a new road to success. It costs nothing more than a few minutes to see how affordable and easy using a personal wholesale online color printing service is. Make your business stand out as a leader in your field. Go to the value leader online printing service http://www.colorprintingpros.com and see all the useful WOW Factor Effects to customized your printed advertising, sales and marketing tools that are available to help separate yourself from your competition and make your business stand out as a leader and grow your brand.

BOOKMARK MARKETING STRATEGIES - The Power of Bookmarks

Want more business? Need a very cheap promotion that really works?  A custom printed bookmark is an affordable strategy that produces very high ROI . Here’s why, Everybody appreciates a free gift that’s useful.  Printing and distributing bookmarks is a savvy way to gain market share. If you could reach everybody in your market area that reads books, do you think your sales would grow quickly?

Custom bookmarks with your message are frequently seen multiple times a day, a week and a month. Every book reader moves bookmarks from page to page. Each time they see your bookmark, your brand is strengthened and reinforced passively without sales stress.

The best part of bookmark marketing is you can print 10,000 extra heavy 16 pt. 2 X 8 with full color bookmarks on both sides with your choice of free high gloss UV or matte coating for less than $ 250.  That’s .025 cents each. You can make your own bookmark, hire a professional print designer or  have Color Printing Pros design it for you.

Many sizes and finishes are available. Choose from 2 top quality card stocks. Heavy 14 pt. is available as well as extra heavy 16 pt.  Both weights come with your choice of free UV or matte coating that protects the card from fingerprints, scuffing or scratching. Want to add something to catch attention, optional spot UV coating is available.  

Our custom bookmarks come in 7 different sizes- 1.5 X 7, 2 X 8, 3 X 4, 3.66 X 4.25, 8.5 X 2.75, 8.5 X 3 and 8.5 X 3.66. Pick the size that best fits you need.

About The Design

When designing your bookmark, you need to consider your bookmark as  being an asset to your customer.  To create a value bookmark, you must have an eye-catching photo, illustration or graphics.  If your company has its own colors scheme, use it. You may want to use an inspirational message to give the bookmark value. A poem, proverb, famous saying or funny cartoon gives it value.  You can use a small logo and /or your business name stating

"Compliments of  (insert your business name here)"

The back of the bookmark is the selling place. To give your bookmark more value, offer a coupon, discount or other deal. Your logo is important for branding. Don’t forget your name, address, phone number and website URL. QR codes are handy to add on your bookmark so customers can find you easily. It can be scanned to add to smart phones or to take customers directly to your website. Be sure to put a strong call to action on any marketing promotion.

Personal custom printed bookmarks starts a friendly relationship between you and your customers that your competitors won’t have.  Bookmarks can be a powerful promotion for organizations, charities, medical practices, retail stores, free promotional gifts, coupons, high traffic area handouts and more.