BOOKMARK MARKETING STRATEGIES - The Power of Bookmarks

Want more business? Need a very cheap promotion that really works?  A custom printed bookmark is an affordable strategy that produces very high ROI . Here’s why, Everybody appreciates a free gift that’s useful.  Printing and distributing bookmarks is a savvy way to gain market share. If you could reach everybody in your market area that reads books, do you think your sales would grow quickly?

Custom bookmarks with your message are frequently seen multiple times a day, a week and a month. Every book reader moves bookmarks from page to page. Each time they see your bookmark, your brand is strengthened and reinforced passively without sales stress.

The best part of bookmark marketing is you can print 10,000 extra heavy 16 pt. 2 X 8 with full color bookmarks on both sides with your choice of free high gloss UV or matte coating for less than $ 250.  That’s .025 cents each. You can make your own bookmark, hire a professional print designer or  have Color Printing Pros design it for you.

Many sizes and finishes are available. Choose from 2 top quality card stocks. Heavy 14 pt. is available as well as extra heavy 16 pt.  Both weights come with your choice of free UV or matte coating that protects the card from fingerprints, scuffing or scratching. Want to add something to catch attention, optional spot UV coating is available.  

Our custom bookmarks come in 7 different sizes- 1.5 X 7, 2 X 8, 3 X 4, 3.66 X 4.25, 8.5 X 2.75, 8.5 X 3 and 8.5 X 3.66. Pick the size that best fits you need.

About The Design

When designing your bookmark, you need to consider your bookmark as  being an asset to your customer.  To create a value bookmark, you must have an eye-catching photo, illustration or graphics.  If your company has its own colors scheme, use it. You may want to use an inspirational message to give the bookmark value. A poem, proverb, famous saying or funny cartoon gives it value.  You can use a small logo and /or your business name stating

"Compliments of  (insert your business name here)"

The back of the bookmark is the selling place. To give your bookmark more value, offer a coupon, discount or other deal. Your logo is important for branding. Don’t forget your name, address, phone number and website URL. QR codes are handy to add on your bookmark so customers can find you easily. It can be scanned to add to smart phones or to take customers directly to your website. Be sure to put a strong call to action on any marketing promotion.

Personal custom printed bookmarks starts a friendly relationship between you and your customers that your competitors won’t have.  Bookmarks can be a powerful promotion for organizations, charities, medical practices, retail stores, free promotional gifts, coupons, high traffic area handouts and more.

HOW TO DESIGN A TRI-FOLD BROCHURE

Tri-fold brochures printed in full color are a very powerful advertising, sales and marketing tool. A well-designed printed full color brochure is sure to get an excellent response and a high ROI. If you have a good sense of design and are comfortable using professional design software like Photoshop™, Illustrator™, InDesign™, Quark™ or other professional design software you may want to design your brochure yourself. Most people in business don't have the time or knowledge and hire a professional graphic designer that understands all the technical stuff involved designing a color printed brochure.

A word of caution, many small business owners think they don't have the money to hire a professional graphic designer. The idea of a printed color brochure is to attract more business. If the design, the text or both is not created correctly and there is technical printing issues you could be shooting yourself in the foot.

Keep in mind; no one knows your business better than you. A professional graphic designer is an insurance policy for the success of the job. Make sure you know what you want and keep control. Make the changes you deem necessary. If you spend some time doing your homework and thinking about your tri-fold brochure you should know what you want. Many design customers know what they don't want after they see it. By having a clear picture of the finished brochure you can save a lot of time, money and aggravation. Over the years I've seen this happen over and over again. It's not the printer's fault. Remember the old saying "garbage in, garbage out".

Before you even think about the design think about what you want to say. You know your product or service better than anyone else. A brochure contains more information than a flyer. The most common for a brochure size is an 8.5 X 11 tri-fold. No matter what kind of fold you choose if you take a piece of 8.5 X 11 paper and fold it into thirds you have 3 panels on each side, each panel is 3.366." Brochure templates online are free and it's a good idea to use one for your copy layout. You can design your tri-fold brochure using all 6 panels or use the backside of the brochure opened to 8.5 X 11.

The front panel of the brochure should feature a photo or illustration. The design should be compelling so your brochure will be opened. Keep the copy to your logo, headline, subhead, company name and 3 to 5 bullets listing your products or services, don't forget to make sure your phone number, address and URL are correct.

The inside panel behind the front panel of your tri-fold brochure should have a photo or 2 and tell the reader the name of the product or service. Your tri-fold brochure should explain all the features and describe what the product or service does to make the reader life better in a short few line of copy. Bullets should tell the customer exactly why they should buy your product and how it will improve their life, for example:
• Guards against cracks 

• Moisture resistant 

• Dries in 2 hours 

• Easy one-step application
 
• Protects your investments

The back middle panel and right side pane can be used with additional copy that may include more detailed information about additional benefits or specs of product and or service.

The next brochure panel is on the right. It folds inside to the left inside and can be used for anything you want to get attention. Keep in mind that this panel must be about.062 narrower than the other panels so when it folds in it doesn't touch the middle panel fold line. The brochure panel that forms the back cover side is the outside middle panel. Be sure to make a strong closing with a call to action and a small discount code or other free benefit that will increase your response. The great thing about using a code is that you can track the effectiveness of the brochure.

If all of this is not for you, contact an online printing company and ask if they have an in-house design service or can recommend a designer that knows how to design a tri-fold brochure. If the online printing company recommends a designer you can be sure they know how to set up files for print. If the online printing company can do the design for you let them do it so they become responsible for the quality of the printing. Even if it's more expensive consider you are buying an insurance policy to make sure the job is printed to the highest quality.

Marketing professionals with big custom printing budgets use full color printed tri-fold brochures to increase sales and brand awareness. Small and medium sized business can level the playing field with wholesale priced high quality cheap full color brochures you can order online.

Now is the time to take the challenge, which could put your business on a new road to success. It costs nothing more than a few minutes to see how affordable and easy using a personal online color printing service is. Make your business stand out as a leader in your field. Go to Color Printing Pros and see all the useful custom printed marketing tools to help you make your business grow.