CHEAP MARKETING USING SHORT RUN DIGITAL PRINTING

There are many advantages to using full color short run printing. Just started a new salesman and not sure if he will work out, have a new product to advertise but don’t have a lot of money to spend on promoting it, these are just some reasons a long quantity of printing materials are needed. If you have big ideas and a small budget, digital short run printing is a great way to get your advertising, sales and marketing message out without breaking the bank. By using high quality short run printing, you can create high impact low quantity flyers, brochures and postcards in quantities as low as 100, 250 or 500. With short run printing, you can test different approaches or add new sales personnel easily.

The quality of short run printing is as good as offset lithography and less expensive for quantities under 1000. It’s a excellent marketing tool for realtors, financial services and proposal packages.
Short run printing makes test marketing cheap and easy. You can try different ideas to see which one works best. The same high quality printing paper is used on your short run printing as on an offset press. As for print quality, it is hard to tell the difference between digital printing and offset printing. In both, the printing detail is sharp and bright and the color is extremely accurate.

Short run printing is an eco-friendly process. They is virtually no paper waste. The color is consistent from the first sheet to the last and you are only printing the quantity you need. This means less waste. If you want to think green, you can use recycled high post consumer waste FSC or FSI certified coated and uncoated papers for your short run printing which contributes to a cleaner environment.
Being green is also a good marketing tool. Many companies and consumers are supporting the eco conscious movement. With a small green logo at the bottom of your message, you can tell your customers you are a socially conscious company. It’s a very effective, easy marketing tool that can help your branding.

No matter what your reasons for needing smaller quantities of your print materials, short run printing is a great way to go. Whether you need new sales and marketing literature but money is tight and your budget is small. Thinking of being more eco friendly with your new marketing tools can also make short run printing a effective way to go with your next printing job. Whatever your goal, short run printing makes quality printing at low prices affordable. Check out online printers who offer these services. You can save money while obtaining high quality printed materials.


Be sure to visit us at http://www.colorprintingpros.com